News and best practices from our pros
Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.
Lightburn expands its leadership team as digital agency celebrates its 25th anniversaryLightburn, a Third Ward-based digital agency, is excited to share that it, in conjunction with its 25th anniversary, has evolved its leadership team to better reflect the agency’s continued growth.
The legitimate usability of AI writing tools (Our thoughts for now)"Not another AI article!" [We know] Without adding to the deafening screams of the Internet, we are being asked what our opinion is on AI-written content. So here goes.
Are WebP images the file type of the future?If "a picture is worth a thousand words" then consider the premium value of WebP format images. Its resurgence is due to Google’s continued focus on Core Web Vitals.
A digestible introduction to Schema markup and its impact on SEOSchema provides context for search engines. It identifies and showcases key details for product pages, news articles, reviews, and events making its impact well worth the effort.
Digital marketing begins during the web development process, not after[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing tactics in mind.
Marketing during a recession: The best digital defense is a cost-effective offenseAlthough many consumers are price sensitive and some businesses are pulling back on expenditures, your brand must make smart investments to retain its position in the market.
Kentico need-to-knows: Xperience 13 Refresh 8This platform refresh helps marketers automate redirects and page metadata while integrating SMS, CMS, and task management programs.
[Case Study] How to modernize your business by evolving its brand identityEvolving your brand can make a big impact on your market reach. This is especially true if you are also investing in other digital projects to increase sales.
The cold, hard business end of digital transformation: Tips to help scale your businessWhen we say “digital transformation,” do your eyes roll...or light up? This is one buzzword that shouldn’t be ignored. Here's what digital transformation can mean for you.
[Interview] Future-proofing your web and MarComm strategy with KenticoDiscover how to increase your website's processing power while laying the foundation for future marketing and personalization tactics.
Kentico need-to-knows: Xperience 13 Refresh 7 focuses on asset, widget, and reporting UXOn October 20, Kentico shared a video demo of Refresh 7. Overall, this refresh focuses on the smaller — but profoundly impactful — user experiences within Media Library, widget configuration, and integrated reports.
4 website features that can make or break a DMOs conversion ratesFor destination marketing organizations, a website needs to inspire and connect travelers with a community. Here are the top 4 technical features that drive travel-centric conversions.
"Stuckage" & Accountability: Why DIY ecommerce is unrealistic (even for us)PODCAST S2:E9 — Can't make any headway? Today, we're talking about how to move past logistical and emotional barriers by reinforcing the need for accountability.
The 5 key components every modern manufacturing website must haveIn the last few years, successful manufacturers have launched D2C brands, invested in customer applications, and rethought how they showcase products. Here's how.
Let’s Talk SEO Ranking Factors: Real vs. Not vs. MaybeWhich SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to. Here's the abridged version.
Selling Swag Online: A F&B Merch StoryToday, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups.
A sneak peek at LinkedIn's new advertising toolboxOn August 17th, LinkedIn offered a sneak peek into its product roadmap for 2022 and beyond. Here are the most recent changes and updates that may impact our clients and community.
5 essential ingredients for your multi-location restaurant website“Where should we go for dinner?” The deciding factor may vary on any given day. What doesn’t vary, however, is how a great website experience can influence your decision.
[Case Study] How a DMO increased email marketing impact in less than three monthsEmail marketing. It's the best and the worst. Refreshing how you manage, produce, and distribute emails can feel like a chore. Here are 5 ways you can streamline production and increase engagement.
Improve your website's user experience with Microsoft Clarity & FullStoryClarity and FullStory allow you to see how users interact with (and potentially struggle with) your website. Here are a few of our favorite ways to use those insights to improve the user experience.
Subscriptions (they're so hot right now): When to consider an ecommerce subscription modelPODCAST S2: E7 — Today we're talking about subscriptions. They're all the rage right now from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider.
Our 25 most used (and lesser-known) web tools and resourcesOutside of core platforms and design programs, every creative has an array of bookmarked web tools and trusted industry blogs they use for nearly every project. Here's ours.
Lightburn adds 6 new faces to its digital team, expanding company by 20%Lightburn, an award-winning digital agency located in Milwaukee's Historic Third Ward, is excited to welcome six new faces to its team of digital professionals.
Abandoned Carts: How to Avoid Leaving Money on the TablePODCAST: S2:E6 — Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process and offering genuine value.
Not your boss’s office: 8 spots to work remotely in MilwaukeeWe're big fans of taking things off-campus and working remote a few hours a week. Here are eight spots in the Milwaukee area that are ideal for setting up shop and getting down to business.
Kate Kallenberger - Digital Experiences
Kentico need-to-knows: Xperience 13 Refresh 6 focuses on marketing and sales integrationsOn June 15, Kentico invited partners to view a live demo of refresh 6. Overall this refresh focuses on marketing and sales integrations. Here are the most recent changes and updates that may impact our clients and community.
It’s time to implement GA4: Our 10-minute quick guideIt’s time to implement Google Analytics 4 (GA4) on your website. The uncomfortable truth is that you do not need to understand this new tool to get it started. Here's how...
The effects of seasonality on your PPC planPODCAST: S2:E5 — Today, we're discussing the unique challenges of running paid campaigns for products with extreme seasonality, with our director of digital marketing, Clay Patterson.
Mining new blog topics from your digital marketing toolsA healthy and holistic digital marketing plan includes content development. If you're low on inspiration, here are three ways to quickly mine new blog topics from your existing tools.
How to write engaging, informative, and persuasive product descriptionsPODCAST: S2E4 — We'll break down shopping algorithms and offer practical advice for increasing visibility by writing more helpful product descriptions for your ecommerce website.
Lightburn named by Clutch as one of Wisconsin's finest B2B leadersWe know how to capture quick wins, invest resources and build thoughtful, scalable, and impactful digital solutions. For this reason, Clutch has recently named Lightburn as one of the finest B2B leaders in Wisconsin for 2022.
[Checklist] Navigating the fine line between a website refresh and a website redesignIt’s easy to get lost in the weeds when considering a website refresh or redesign. The following checklist showcases the complexities of a typical project and development tasks.
Do you know your customer journey? (What it is & why it matters)PODCAST: S2:E3 — If you are not sure, you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.
8 clever 404 error pages we love404 error pages are a great opportunity to show off a website’s personality while also offering help to potentially confused or lost users. Here are a few 404 pages we love.
It's time to schedule your annual SEO auditA great marketing strategy involves a consistent investment in SEO. If you don't have a monthly maintenance plan, be sure to at least conduct an annual audit.
Increasing your website's average order valuePODCAST: S2E2 — Understanding your average order value (AOV). How to simplify the checkout process and nudge customers towards adding more to their carts.
[Case Study] Reimagining a manufacturing sales process for a D2C marketMany companies face the same challenges when transitioning their sales process to a D2C market. With a new market, comes new strategies to deliver custom products.
Kentico need-to-knows: Xperience 13 Refresh 5 helps simplifying asset managementOn March 31, Kentico invited partners to view a live demo of Refresh 5. Overall this refresh focuses on images and asset management. Here are the top takeaways from our pros.
Beyond the Cart, Season Two: Where Are We Now?PODCAST: E2E1 — If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and what season two has in store.
Our approach and philosophy for designing and developing websites in WordPressIf you use WordPress or are considering a migration, there are some use cases that you may want to consider when choosing a partner.
[Case Study] How to manage the hierarchy of your website's homepageIt is easy to find yourself stuck in the weeds when designing your website's homepage. More often than not, stakeholders will fight over its real estate and hierarchy.
[Case Study] How we helped an ecommerce store grow 50% using Google ShoppingCome see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return.
Never outgrow your CMS again with the Kentico Xperience 13 MVCAre you pushing the limits of your CMS? If so, consider migrating to Kentico 13. Its sophisticated configuration gives you the runway to deliver highly personalized experiences to diverse user types.
How to create a thoughtful and well-defined brand voice for your digital presenceA well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand. If you never took the time to develop a brand voice, now is the time.
Improve your lead form conversion rates with click mapsTrack users' activities on your website to learn how they interact with your materials. These insights can help you make the proper changes to improve conversions.
7 small updates that will make a big impact on your website’s accessibilityThere are a number of “small wins” that will cover the vast majority of accessibility best practices without blowing your budget.
[Case Study] How we managed big data to create a dynamic business directory for touristsDiscover the unseen organizational and data processing challenges some web directories face when filtering large amounts of information online.
TLDR; We read the 2022 digital marketing trend reports so you don't have to!We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.
Give your Netsuite business a facelift with a Kentico storefrontNetSuite is an amazing operational system, but marketing directors and sales leaders often prefer the editability and scalability of a Kentico website. Integrating these two platforms will create greater customer loyalty and enhance business automation for businesses with an ecommerce market.
Quickly monitor the health of your website with these top five performance indicatorsMany factors determine the health of your website. Take a look at these five easy-to-track troublemakers (and other usual suspects).
Staci Tischer - Maintenance & Support
A branding case study for a new D2C ecommerce companyBranding is a vital part of your digital strategy. The following case study highlights the branding process for Bilberry West, our new direct-to-consumer ecommerce business.
Staci Tischer - Digital Experiences
Become a hiring hero by optimizing your website to attract top talentIn today's market, the recruitment process begins online. Organizations need to bare their proverbial soul and communicate through exceptional cultural branding.
Staci Tischer - Digital Experiences
Your inaccessible website may be costing you moneyWeb accessibility is a web-development issue, legal issue, and social-justice issue—it's a financial one. If you make money from your website or hope to, you will want to invest in accessibility.
Top web accessibility myths: Busted by our resident WCAG expertWeb accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business. To help sort fact from fiction, we've debunked four of the most common misconceptions about web accessibility.
Spotlight on Shopify: Top features & use casesShopify offers unique flexibility for midmarket companies looking to sell direct-to-consumer (D2C). Come discover the top features and use cases that make it a fan-favorite ecommerce platform.
What you need to know before you begin your next digital projectWhen embarking on a new digital project, it may seem like there are a thousand things to worry about. Here are our top tips for a smooth, collaborative, pleasant, and ultimately successful digital project.
Stacy Hannemann - Digital Experiences
Building your retail brand through customer servicePODCAST EP: 10 — In the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty.
Top Oktoberfest celebrations in WisconsinLooking for a way to celebrate Oktoberfest and enjoy a little good cheer and gemütlichkeit? Here are five of our agency's favorite harvest-time celebrations in Milwaukee and beyond.
Kate Kallenberger - Events
5 web design trends that evolved how we use the internetSome design trends are flashes-in-the-pan, others fundamentally change the way we understand how users think about and interact with the internet. Come discover five new trends that are here to stay.
Betsy Cook - Digital Experiences
Simplifying ecommerce tax compliance featuring AvalaraPODCAST EP: 09 — Today, in episode nine, Nora chats about the ins and outs of ecommerce tax compliance, collection, and reporting with Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara.
Bringing brick and mortar stores online with Callisters ChristmasPODCAST EP:08 — Today in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online.
New Ecommerce Tool: Mailchimp's doing what?PODCAST: BONUS EPISODE — Today we're discussing Mailchimp's new ecommerce tool and the current state (see: abundance) of tools available for businesses looking to include retail.
Spotlight on Kentico: Top features & use casesCompanies considering the Kentico system are often looking for a long-term digital solutions that can grow with their business. Come discover our favorite tools and use cases that leverage the full power of the Kentico.
Our 60-minute content audit: An investment in the user experienceWe've distilled our process down into a 60-minute-or-less content audit that your team can use to identify gaps to create a stronger user experience.
Kate Kallenberger, Taylor Belmer - Maintenance & Support
Does user experience really matter for an online storefront?PODCAST EP: 07 — Today, in episode seven, we are digging deep into user design. Join hosts Andy and Nora as they welcome Lightburn's lead UX/UI designer, Caitlin Mackay.
Markets, Markets, Everywhere: Omnichannel and YouPODCAST EP: 06 — Today, in episode six, we're shifting over to marketplaces. How omnichannel markets are a key part of our plan, and why you may want to take advantage of this strategy.
Lightburn named by Clutch as top SEO and UX/UI design companyLightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today that they were named by Clutch as Top SEO and UX/UI Design Company in Wisconsin.
How to beat the competition with a ecommerce marketing strategyPODCAST EP: 05 — When you think of marketing, do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground, offering real-world advice on how to move forward without getting in your own way.
Branding an ecommerce company: So, what do we call this thing?PODCAST EP:04 — Today, in episode four, we'll explore the process of branding our fledgling ecommerce company. We'll give you a sneak peek into how we did this with a startup mindset, that is, quickly and cost-effectively.
Migrating your Sitecore website to KenticoIn industry reviews, both Sitecore and Kentico have an overall successful ranking in the marketplace, with Kentico outranking its competitor by just a few points in pricing, integration, deployment, and support.
Designing a product: OMG, making a consumer product Is sooo hard!PODCAST EP:03 — Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. Topics include; creating a production process, managing feedback overload, sourcing product materials, and creating physical prototypes.
Microsoft and WordPress bid farewell to Internet ExplorerOn May 19, Microsoft officially announced that it would be retiring the Internet Explorer (IE) desktop application on June 15, 2022. It will be in the best interest of organizations to transition their legacy materials sooner than later to ensure the evolution of their websites and applications are seamless into a more modern environment before integration and support disappear entirely.
Selecting the right ecommerce platform for your SMBPODCAST EP:02 — Today we're talking about picking the right ecommerce platform for a small or medium-sized business. Topics include; the history of ecommerce platforms, common assumptions, product personalization, back-end management, and fee considerations.
SEO vs. SEM: What’s the difference and why you need bothSEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-have in a solid digital marketing plan.
Taylor Belmer - Digital Marketing
Launching an ecommerce companyPODCAST EP:01 — Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.
Lightburn launches ecommerce podcast: Beyond the CartLightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today the release of their new podcast series, Beyond the Cart. Topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Inventory, and Customer Service.
Marketing automation: The power of personalized contentMarketing automation, email marketing, and content personalization are two tactics with relatively low barriers to entry, which makes them a surefire way to take your digital marketing strategy to the next level.
Digital brand strategy: Behind the scenes of Lightburn's new lookAfter countless iterations, and nearly five years of tinkering with the idea of evolving our brand, we had finally committed to bringing this reality to life.
Upgrading to Kentico 13: When to replatform your legacy websiteEvery year, Kentico releases a major version upgrade with exciting new features, but "immediately" isn't always the best time to implement it. Here’s what you need to know before taking the leap into the next version of Kentico.
Accessible for all: An introduction to web accessibilityIn this blog we've demystify the jargon, legalese, and technical complexities surrounding web accessibility.
Nora Lahl - Digital Experiences