News and best practices from our pros

Stay up-to-date on the latest digital news, trends, and resources by joining our digital community! Each month, we'll offer valuable insights and tools that focus on digital strategies, design, technology, marketing, and ecommerce.

Building a scalable mobile app: from UX to APIs and beyond

Depending on your business size and industry, a well-built app can help you streamline and optimize processes, customer service, and sales. The bottom line is that it is well worth the time, especially if it’s well-crafted around sound strategy and built to scale with your growing business.

4 reasons we love Klaviyo's email and SMS marketing automation platform

As you’re looking to evolve your email and SMS marketing tactics, Klaviyo undoubtedly stands out. Here are four reasons why our digital marketing and client strategists love Klaviyo.

Easy(er) to implement examples of segmentation strategies

If you are about to jump into the segmentation and personalization pool, fear not. You can wade into the shallow end and start making waves with some easier(er)-to-implement personalization strategies.

Gain a competitive edge by adding SMS to your marketing strategy

SMS marketing is a powerful tool. It diversifies acquisition by building a community focused on customer experience and user value.

Evolve your brand by deploying a design system: An Interview

We asked our lead UX/UI designer, and front end developer to share why design systems help create better digital experiences and strengthen brand communications.

Mind the gap! How to identify and close gaps in your MarTech stack

To keep your business moving forward, you must close gaps in your MarTech Stack. Create harmonious, repeatable, and profitable processes that keep your business operating at its best.

Ecommerce CRO strategies to increase your AOV + Maturity Quiz

Big box DTC marketplaces are rapidly advancing their digital customer experiences (CX), and small- and mid-sized businesses must keep up with them. Optimize conversion rates and improve AOV with these top tactics.

Is your website ready for the sunset of Umbraco 7? Rebuilding for better performance

Umbraco 7 is fast approaching its end of life (EOL). For most businesses, this is an opportune moment to evolve digital experiences and take advantage of new features in Umbraco 11.

Illustration of a website page being A/B tested

5 uncomfortable A/B testing questions to ask when starting a testing program

A/B testing is a powerful part of your digital strategy. But only if you are ready to push aside assumptions to make room for greater customer experiences.

Doubling down on data and other top takeaways from B2B online

B2B Online was a great opportunity for our team to stay up-to-date on the B2B sector, watch one of our partners host a session, and bring back some general nuggets.

Screen with Google Analytics 4 logo

It’s time to implement GA4: Our 10-minute quick guide

Universal Analytics stops collecting data on July 1st. If you're still transitioning, this quick guide will help your team set up GA4 using Google Tag Manager.

Maintain and maximize your website's performance post-launch

It’s important to react to website challenges in real-time, while creating the white space you need to proactively evolve features.

Transforming your digital footprint: How project constraints fuel creativity

Limited resources are often seen as obstacles when designing impactful digital experiences. However, constraints can actually help and not hinder the creative process.

The Manifest names Lightburn as one of the most-reviewed Digital Agencies in Milwaukee

The Manifest has named Lightburn as one of the most-reviewed digital marketing agencies in Milwaukee.

Lightburn expands its leadership team as digital agency celebrates its 25th anniversary

In conjunction with our 25th anniversary, we've evolved our leadership team to better reflect the agency’s continued growth.

Cracking the code: How to pick the right CMS for your website

Vetting a new CMS is often like comparing apples to oranges. But there are ways to make it easier to choose which is best for your team.

Simple-looking web design is easy, and five other misconceptions that somehow still exist

It's easy to get caught up in the rhetoric around web design. Let's demystify these six misconceptions.

An individual exporting images for web.

Are WebP images the file type of the future?

If "a picture is worth a thousand words" then consider the premium value of WebP format images. Its resurgence is due to Google’s continued focus on Core Web Vitals.

Web developer looking at code on a laptop

A digestible introduction to Schema markup and its impact on SEO

Schema provides context for search engines. It identifies and showcases key details for product pages, news articles, reviews, and events making its impact well worth the effort.

A woman intrigued by the use of AI in copywriting

The legitimate usability of AI writing tools (Our thoughts for now)

"Not another AI article!" [We know] Without adding to the deafening screams of the Internet, we are being asked what our opinion is on AI-written content. So here goes.

Rightsizing your website's content management system (CMS)

Rightsizing your CMS allows you to set your business up for success. Rather than comparing a full list of features, let's discuss some real world examples of rightsizing your CMS.

A man on a computer looking at a digital checklist.

Digital marketing begins during the web development process, not after

[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing tactics in mind.

Marketing during a recession: The best digital defense is a cost-effective offense

Although many consumers are price sensitive and some businesses are pulling back on expenditures, your brand must make smart investments to retain its position in the market.

Kentico need-to-knows: Xperience 13 Refresh 8

This platform refresh helps marketers automate redirects and page metadata while integrating SMS, CMS, and task management programs.

[Case Study] How to modernize your business by evolving its brand identity

Evolving your brand can make a big impact on your market reach. This is especially true if you are also investing in other digital projects to increase sales.

The cold, hard business end of digital transformation: Tips to help scale your business

When we say “digital transformation,” do your eyes roll...or light up? This is one buzzword that shouldn’t be ignored. Here's what digital transformation can mean for you.

[Interview] Future-proofing your web and MarComm strategy with Kentico

Discover how to increase your website's processing power while laying the foundation for future marketing and personalization tactics.

Kentico need-to-knows: Xperience 13 Refresh 7 focuses on asset, widget, and reporting UX

On October 20, Kentico shared a video demo of Refresh 7. Overall, this refresh focuses on the smaller — but profoundly impactful — user experiences within Media Library, widget configuration, and integrated reports.

A couple planning a vacation on a tourism website.

4 website features that can make or break a DMOs conversion rates

For destination marketing organizations, a website needs to inspire and connect travelers with a community. Here are the top 4 technical features that drive travel-centric conversions.

A desk with a Jenga game half assembled and half fallen apart.

"Stuckage" & Accountability: Why DIY ecommerce is unrealistic (even for us)

PODCAST S2:E9 — Can't make any headway? Today, we're talking about how to move past logistical and emotional barriers by reinforcing the need for accountability.

A person in a manufacturing warehouse welding a large metal product.

The 5 key components every modern manufacturing website must have

In the last few years, successful manufacturers have launched D2C brands, invested in customer applications, and rethought how they showcase products. Here's how.

Graphic of 3 people - (left) surprised woman on green background (middle) man pondering on blue background (right) man confused on orange background

Let’s Talk SEO Ranking Factors: Real vs. Not vs. Maybe

Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to. Here's the abridged version.

Selling Swag Online: A F&B Merch Story

Today, we're talking to one of our food and beverage clients about selling swag online. From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups.

A sneak peek at LinkedIn's new advertising toolbox

On August 17th, LinkedIn offered a sneak peek into its product roadmap for 2022 and beyond. Here are the most recent changes and updates that may impact our clients and community.

A table of entrées at a fancy restaurant.

5 essential ingredients for your multi-location restaurant website

“Where should we go for dinner?” The deciding factor may vary on any given day. What doesn’t vary, however, is how a great website experience can influence your decision.

[Case Study] How a DMO increased email marketing impact in less than three months

Email marketing. It's the best and the worst. Refreshing how you manage, produce, and distribute emails can feel like a chore. Here are 5 ways you can streamline production and increase engagement.

A web developer writing code on their laptop

Improve your website's user experience with Microsoft Clarity & FullStory

Clarity and FullStory allow you to see how users interact with (and potentially struggle with) your website. Here are a few of our favorite ways to use those insights to improve the user experience.

Person sitting down opening up a cardboard box from a subscription box order.

Subscriptions (they're so hot right now): When to consider an ecommerce subscription model

PODCAST S2: E7 — Today we're talking about subscriptions. They're all the rage right now from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider.

Bookmarked resources on web

Our 25 most used (and lesser-known) web tools and resources

Outside of core platforms and design programs, every creative has an array of bookmarked web tools and trusted industry blogs they use for nearly every project. Here's ours.

A close-up of a web development and strategy meeting at Lightburn.

Lightburn adds 6 new faces to its digital team, expanding company by 20%

Lightburn, an award-winning digital agency located in Milwaukee's Historic Third Ward, is excited to welcome six new faces to its team of digital professionals.

Shopping cart with box in it, abandoned

Abandoned Carts: How to Avoid Leaving Money on the Table

PODCAST: S2:E6 — Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process and offering genuine value.

Kentico need-to-knows: Xperience 13 Refresh 6 focuses on marketing and sales integrations

On June 15, Kentico invited partners to view a live demo of refresh 6. Overall this refresh focuses on marketing and sales integrations. Here are the most recent changes and updates that may impact our clients and community.

Person relaxing near a pool, shopping on their phone

The effects of seasonality on your PPC plan

PODCAST: S2:E5 — Today, we're discussing the unique challenges of running paid campaigns for products with extreme seasonality, with our director of digital marketing, Clay Patterson.

Mining new blog topics from your digital marketing tools

A healthy and holistic digital marketing plan includes content development. If you're low on inspiration, here are three ways to quickly mine new blog topics from your existing tools.

How to write engaging, informative, and persuasive product descriptions

PODCAST: S2E4 — We'll break down shopping algorithms and offer practical advice for increasing visibility by writing more helpful product descriptions for your ecommerce website.

Graphic with badge overlay "Clutch Award Top B2B Companies Wisconsin"

Lightburn named by Clutch as one of Wisconsin's finest B2B leaders

We know how to capture quick wins, invest resources and build thoughtful, scalable, and impactful digital solutions. For this reason, Clutch has recently named Lightburn as one of the finest B2B leaders in Wisconsin for 2022.

[Checklist] Navigating the fine line between a website refresh and a website redesign

It’s easy to get lost in the weeds when considering a website refresh or redesign. The following checklist showcases the complexities of a typical project and development tasks.

Person to using a flow chart to understand the ecommerce sales Journey

Do you know your customer journey? (What it is & why it matters)

PODCAST: S2:E3 — If you are not sure, you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.

Lightburn 404 error page graphic.

8 clever 404 error pages we love

404 error pages are a great opportunity to show off a website’s personality while also offering help to potentially confused or lost users. Here are a few 404 pages we love.

It's time to schedule your annual SEO audit

A great marketing strategy involves a consistent investment in SEO. If you don't have a monthly maintenance plan, be sure to at least conduct an annual audit.

Person holding cell phone at checkout page of ecommerce site

Increasing your website's average order value

PODCAST: S2E2 — Understanding your average order value (AOV). How to simplify the checkout process and nudge customers towards adding more to their carts.

[Case Study] Reimagining a manufacturing sales process for a D2C market

Many companies face the same challenges when transitioning their sales process to a D2C market. With a new market, comes new strategies to deliver custom products.

Kentico need-to-knows: Xperience 13 Refresh 5 helps simplifying asset management

On March 31, Kentico invited partners to view a live demo of Refresh 5. Overall this refresh focuses on images and asset management. Here are the top takeaways from our pros.

2 Adirondack chairs on pavement (cropped)

Beyond the Cart, Season Two: Where Are We Now?

PODCAST: E2E1 — If you were listening in season one, you know that we had some delays in getting our product launched. We're going to talk about where we're at with that, user testing, and what season two has in store.

A laptop with WordPress CMS pulled up on the screen sitting on a desk next to a phone and a window with buildings below

Our approach and philosophy for designing and developing websites in WordPress

If you use WordPress or are considering a migration, there are some use cases that you may want to consider when choosing a partner.

Staci Tischer - Platforms
Old website design for Milwaukee Film.

[Case Study] How to manage the hierarchy of your website's homepage

It is easy to find yourself stuck in the weeds when designing your website's homepage. More often than not, stakeholders will fight over its real estate and hierarchy.

[Case Study] How we helped an ecommerce store grow 50% using Google Shopping

Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return. 

Never outgrow your CMS again with the Kentico Xperience 13 MVC

Are you pushing the limits of your CMS? If so, consider migrating to Kentico 13. Its sophisticated configuration gives you the runway to deliver highly personalized experiences to diverse user types.

A business professional using a smartphone to get the job done.

How to create a thoughtful and well-defined brand voice for your digital presence

A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand. If you never took the time to develop a brand voice, now is the time.

Someone calculating conversion rate in their notebook planner

Improve your lead form conversion rates with click maps

Track users' activities on your website to learn how they interact with your materials. These insights can help you make the proper changes to improve conversions.

Web developer looking at code on a laptop

7 small updates that will make a big impact on your website’s accessibility

There are a number of “small wins” that will cover the vast majority of accessibility best practices without blowing your budget.

Corey Megown - Digital Experiences

[Case Study] How we managed big data to create a dynamic business directory for tourists

Discover the unseen organizational and data processing challenges some web directories face when filtering large amounts of information online.

TLDR; We read the 2022 digital marketing trend reports so you don't have to!

We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.

Give your Netsuite business a facelift with a Kentico storefront

NetSuite is an amazing operational system, but marketing directors and sales leaders often prefer the editability and scalability of a Kentico website. Integrating these two platforms will create greater customer loyalty and enhance business automation for businesses with an ecommerce market. 

Laptop graphic on artificial red background

Quickly monitor the health of your website with these top five performance indicators

Many factors determine the health of your website. Take a look at these five easy-to-track troublemakers (and other usual suspects).

Staci Tischer - Maintenance & Support
screenshot of Bilberry West branding design

A branding case study for a new D2C ecommerce company

Branding is a vital part of your digital strategy. The following case study highlights the branding process for Bilberry West, our new direct-to-consumer ecommerce business.

Staci Tischer - Digital Experiences

Become a hiring hero by optimizing your website to attract top talent

In today's market, the recruitment process begins online. Organizations need to bare their proverbial soul and communicate through exceptional cultural branding.

Staci Tischer - Digital Experiences
Banner image for Accessibility page featuring a "Welcome We Are Open" sign.

Your inaccessible website may be costing you money

Web accessibility is a web-development issue, legal issue, and social-justice issue—it's a financial one. If you make money from your website or hope to, you will want to invest in accessibility.

Corey Megown - Digital Experiences
Person using laptop at a desk.

Top web accessibility myths: Busted by our resident WCAG expert

Web accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business. To help sort fact from fiction, we've debunked four of the most common misconceptions about web accessibility.

Corey Megown - Digital Experiences
A person holding a phone with the Shopify login screen on it and about to press the button to log in

Spotlight on Shopify: Top features & use cases

Shopify offers unique flexibility for midmarket companies looking to sell direct-to-consumer (D2C). Come discover the top features and use cases that make it a fan-favorite ecommerce platform.

Staci Tischer - Platforms
Coffee mug that reads "Begin." on a desk.

What you need to know before you begin your next digital project

When embarking on a new digital project, it may seem like there are a thousand things to worry about. Here are our top tips for a ​smooth, collaborative, pleasant, and ultimately successful digital project.

Stacy Hannemann - Digital Experiences
Woman checking out at a counter using credit card reader

Building your retail brand through customer service

PODCAST EP: 10 — In the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty.

People using sticky notes to create a flow chart for market research and user design.

5 web design trends that evolved how we use the internet

Some design trends are flashes-in-the-pan, others fundamentally change the way we understand how users think about and interact with the internet. Come discover five new trends that are here to stay.

Betsy Cook - Digital Experiences
Pile of tax related paperwork.

Simplifying ecommerce tax compliance featuring Avalara

PODCAST EP: 09 — Today, in episode nine, Nora chats about the ins and outs of ecommerce tax compliance, collection, and reporting with Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara.

Callisters Christmas retail storefront

Bringing brick and mortar stores online with Callisters Christmas 

PODCAST EP:08 — Today in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online.

A bright yellow MailChimp logo page on a laptop screen

New Ecommerce Tool: Mailchimp's doing what?

PODCAST: BONUS EPISODE — Today we're discussing Mailchimp's new ecommerce tool and the current state (see: abundance) of tools available for businesses looking to include retail. 

Spotlight on Kentico: Top features & use cases

Companies considering the Kentico system are often looking for a long-term digital solutions that can grow with their business. Come discover our favorite tools and use cases that leverage the full power of the Kentico.

Staci Tischer - Platforms
A lady writing and planning for website and marketing content.

Our 60-minute content audit: An investment in the user experience

We've distilled our process down into a 60-minute-or-less content audit that your team can use to identify gaps to create a stronger user experience.

Kate Kallenberger, Taylor Belmer - Maintenance & Support
Person sketching out wireframes and user goals for UX design

Does user experience really matter for an online storefront?

PODCAST EP: 07 — Today, in episode seven, we are digging deep into user design. Join hosts Andy and Nora as they welcome Lightburn's lead UX/UI designer, Caitlin Mackay.

Shopping carts gathered in corral

Markets, Markets, Everywhere: Omnichannel and You

PODCAST EP: 06 — Today, in episode six, we're shifting over to marketplaces. How omnichannel markets are a key part of our plan, and why you may want to take advantage of this strategy.

Lightburn named by Clutch as top SEO and UX/UI design company

Lightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today that they were named by Clutch as Top SEO and UX/UI Design Company in Wisconsin.

Image of books and a computer implying market research.

How to beat the competition with a ecommerce marketing strategy

PODCAST EP: 05 — When you think of marketing, do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground, offering real-world advice on how to move forward without getting in your own way. 

Someone reviewing a digital branding deck.

Branding an ecommerce company: So, what do we call this thing?

PODCAST EP:04 — Today, in episode four, we'll explore the process of branding our fledgling ecommerce company. We'll give you a sneak peek into how we did this with a startup mindset, that is, quickly and cost-effectively.

Split screen of laptop showing migration from Sitecore to Kentico

Migrating your Sitecore website to Kentico

In industry reviews, both Sitecore and Kentico have an overall successful ranking in the marketplace, with Kentico outranking its competitor by just a few points in pricing, integration, deployment, and support.

Staci Tischer - Platforms
Wood worker hammering a nail.

Designing a product: OMG, making a consumer product Is sooo hard!

PODCAST EP:03 — Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. Topics include; creating a production process, managing feedback overload, sourcing product materials, and creating physical prototypes.

A person using their phone and credit card to purchase something within a mobile Ecommerce experience.

Selecting the right ecommerce platform for your SMB

PODCAST EP:02 — Today we're talking about picking the right ecommerce platform for a small or medium-sized business. Topics include; the history of ecommerce platforms, common assumptions, product personalization, back-end management, and fee considerations.

A person looking at Google Maps search listings on their laptop with a Lightburn logo-branded coffee cup next to them

SEO vs. SEM: What’s the difference and why you need both

SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-have in a solid digital marketing plan.

Taylor Belmer - Digital Marketing
A pair of Adirondack chairs in a yard.

Launching an ecommerce company

PODCAST EP:01 — Join us as our digital agency launches an ecommerce company and the challenges we — and you — are going to face along the way. This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.

close up of headphone and microphone used for podcast production

Lightburn launches ecommerce podcast: Beyond the Cart

Lightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today the release of their new podcast series, Beyond the Cart. Topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Inventory, and Customer Service.

Large email icon overlaying an email inbox on a desktop

Marketing automation: The power of personalized content

Marketing automation, email marketing, and content personalization are two tactics with relatively low barriers to entry, which makes them a surefire way to take your digital marketing strategy to the next level.

Screenshot of Lightburn's homepage.

Digital brand strategy: Behind the scenes of Lightburn's new look

After countless iterations, and nearly five years of tinkering with the idea of evolving our brand, we had finally committed to bringing this reality to life.

Looking over the shoulder of a web developer monitoring a website on multiple monitors

Upgrading to Kentico 13: When to replatform your legacy website

Every year, Kentico releases a major version upgrade with exciting new features, but "immediately" isn't always the best time to implement it. Here’s what you need to know before taking the leap into the next version of Kentico.

Banner image for Accessibility page featuring a "Welcome We Are Open" sign.

Accessible for all: An introduction to web accessibility

In this blog we've demystify the jargon, legalese, and technical complexities surrounding web accessibility.

Nora Lahl - Digital Experiences
A picture of the Lightburn logo through glass with employee in the foreground.

Lightburn named a 2019 Best and Brightest Company to Work For

Lightburn was named a 2019 Best and Brightest Company to Work For in Milwaukee, an honor that reflects the ongoing personal and professional growth that forms the foundation of Lightburn’s culture.

Nora Lahl seated under a lit Lightburn sign, working on her laptop and smiling

Nora Lahl promoted to partner and principal at Lightburn

Lightburn is thrilled to announce that as of January 1st, Nora Lahl is a partner at Lightburn.

skyline of Milwaukee, WI shot from Lake Michigan

5 Milwaukee nonprofits that need your Help

If you're looking to get more involved with the community in 2019, we're here to help! Here's a list of five non-profits in Milwaukee that are always on the lookout for volunteers.

Web development team in a collaborative meeting.

Three things we love about the Kentico-Salesforce integration

By leveraging the integration between Kentico and Salesforce, you're able to close the gap between sales and marketing, allowing your team to increase productivity and create a more meaningful connection with your users.

Close-up of the Kentico CMS interface on a screen someone is holding

Kentico email marketing quick guide

With its lead scoring, contact management, personalization, and workflow tools Kentico creates is a robust system that will simplify your marketing efforts.

A person using a laptop with Hubspot pulled up on the screen

Is HubSpot the right CRM for your business?

HubSpot offers a free, high-powered CRM, so no matter the size of your company or your budget, you can take your business to the next level. We’re here to provide you with an overview that will help you determine if HubSpot’s CRM is the right tool for your business.

UX designer using a white board to sketch out wire frame designs

How understanding user experience (UI) leads to better design

By partnering UX and visual design at the earliest stages, you can create a website that is both visually appealing and allows users to easily accomplish their goals.

A close-up of a mockup of a search engine results page (SERP) on a laptop with a fireplace in the background.

SEO Audit: Does your website need one?

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance on search engines.

Lightburn team members meeting in a coffee shop discussing digital planning for clients.

Recruiting for user research: There's got to be a better way!

Finding users for interviews or usability tests doesn't have to be an overwhelming task. Here are some tips to keep in mind as you embark on the recruiting process.

Sticky notes on large sheets of paper for strategic planning

Improve your ecommerce conversion rate with these top tips

Conversion rate is one of the most important metrics for measuring performance. Here are three things you can do to lift conversion rates and improve your bottom line.

photographer checking his camera at twilight in the middle of a photography shoot

Why your website needs professional photography

Being bland or unmemorable—among other design faux pas—is one of the worst crimes a company trying to establish its brand can commit. Here's why you need professional photos for your website.

A bright yellow MailChimp logo page on a laptop screen

4 next-level ways to get the most out of Mailchimp

MailChimp is one of the most popular email marketing platforms on the market, and for good reason. Here are some tips and tricks to get to the most of the service.

Lo-fi UX wire frame sketches.

Wireframes are more than just a website's blueprint: They're a vital part of UX design

Given that wireframes are such a prominent part of the UX process, it’s important to talk about their role in the larger design process. Let's learn more.

A person holding a phone with the Shopify login screen on it and about to press the button to log in

Is Shopify right for your online store? (It most likely is)

Here’s our take on what makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.

Close-up of Google Ads PPC dashboard screen.

5 common pay-per-click (PPC) mistakes that are costing you money

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.

A phone showing SERP results showcasing SEO and organic rankings.

1.1 trillion reasons SEO is still important

Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.

Someone using a credit card to buy something on their laptop

3 ecommerce enhancements that could lift your online sales

Here are three simple ecommerce projects that can increase your conversion rates, improve your customer experience, and help your ecommerce business grow.

A person speeding by on a motorbike.

Is website page speed all it's cracked up to be?

Make no mistake, page and site speed is critical to a site's success from both search engine and user perspectives. However, is it the gold standard by which the performance of a site should be measured? Well, not exactly...

Someone using pens and highlighters to map out strategic planning on paper with their phone next to them

Still winging it? Why your website needs a proper content strategy

Content strategy is an integral part of a successful business and starts with a solid understanding of your organization, audience, and desired outcomes.