Put buyer personas into practice: Capturing the voice of your customer is just the beginning for your business
Personas become truly useful with more intentional, strategic interactions that put customer information into context. Uncover psychographic data to fully understand needs, wants and motivations.
Camie Grabowski discusses how the DPC team rolled out a new digtial process. Working in phases, they dug deep to understand multiple user types, optimizing data intake and saving thousands of dollars and man hours.
Consumers’ expectations grow with every digital purchase. In today's digital landscape, you have more options than ever to deliver exceptional CX without breaking the bank.
For Milwaukee’s Lakefront Brewery, the mission was to boost product visibility for a brand new Kolsch, a classic IPA, and their award-winning gluten-free New Grist brew.
Lightburn is proud to welcome three new faces to its roster of digital professionals. Additionally, three other talented Lightburners have taken on new responsibilities.
If you use WordPress or are considering a migration, there are some use cases that you may want to consider when choosing a partner.
Depending on your business size and industry, a well-built app can help you streamline and optimize processes, customer service, and sales. The bottom line is that it is well worth the time, especially if it’s well-crafted around sound strategy and built to scale with your growing business.
As you’re looking to evolve your email and SMS marketing tactics, Klaviyo undoubtedly stands out. Here are four reasons why our digital marketing and client strategists love Klaviyo.
If you are about to jump into the segmentation and personalization pool, fear not. You can wade into the shallow end and start making waves with some easier(er)-to-implement personalization strategies.
SMS marketing is a powerful tool. It diversifies acquisition by building a community focused on customer experience and user value.
We asked our lead UX/UI designer, and front end developer to share why design systems help create better digital experiences and strengthen brand communications.
To keep your business moving forward, you must close gaps in your MarTech Stack. Create harmonious, repeatable, and profitable processes that keep your business operating at its best.
Big box DTC marketplaces are rapidly advancing their digital customer experiences (CX), and small- and mid-sized businesses must keep up with them. Optimize conversion rates and improve AOV with these top tactics.
A/B testing is a powerful part of your digital strategy. But only if you are ready to push aside assumptions to make room for greater customer experiences.
Universal Analytics stops collecting data on July 1st. If you're still transitioning, this quick guide will help your team set up GA4 using Google Tag Manager.
It’s important to react to website challenges in real-time, while creating the white space you need to proactively evolve features.
Limited resources are often seen as obstacles when designing impactful digital experiences. However, constraints can actually help and not hinder the creative process.
In conjunction with our 25th anniversary, we've evolved our leadership team to better reflect the agency’s continued growth.
Vetting a new CMS is often like comparing apples to oranges. But there are ways to make it easier to choose which is best for your team.
It's easy to get caught up in the rhetoric around web design. Let's demystify these six misconceptions.
Schema provides context for search engines. It identifies and showcases key details for product pages, news articles, reviews, and events making its impact well worth the effort.
"Not another AI article!" [We know] Without adding to the deafening screams of the Internet, we are being asked what our opinion is on AI-written content. So here goes.
Rightsizing your CMS allows you to set your business up for success. Rather than comparing a full list of features, let's discuss some real world examples of rightsizing your CMS.
[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing tactics in mind.
Although many consumers are price sensitive and some businesses are pulling back on expenditures, your brand must make smart investments to retain its position in the market.
Evolving your brand can make a big impact on your market reach. This is especially true if you are also investing in other digital projects to increase sales.
When we say “digital transformation,” do your eyes roll...or light up? This is one buzzword that shouldn’t be ignored. Here's what digital transformation can mean for you.
Discover how to increase your website's processing power while laying the foundation for future marketing and personalization tactics.
On October 20, Kentico shared a video demo of Refresh 7. Overall, this refresh focuses on the smaller — but profoundly impactful — user experiences within Media Library, widget configuration, and integrated reports.
For destination marketing organizations, a website needs to inspire and connect travelers with a community. Here are the top 4 technical features that drive travel-centric conversions.
PODCAST S2:E9 — Can't make any headway? Today, we're talking about how to move past logistical and emotional barriers by reinforcing the need for accountability.
In the last few years, successful manufacturers have launched D2C brands, invested in customer applications, and rethought how they showcase products. Here's how.
Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to. Here's the abridged version.
On August 17th, LinkedIn offered a sneak peek into its product roadmap for 2022 and beyond. Here are the most recent changes and updates that may impact our clients and community.
“Where should we go for dinner?” The deciding factor may vary on any given day. What doesn’t vary, however, is how a great website experience can influence your decision.
Email marketing. It's the best and the worst. Refreshing how you manage, produce, and distribute emails can feel like a chore. Here are 5 ways you can streamline production and increase engagement.
Clarity and FullStory allow you to see how users interact with (and potentially struggle with) your website. Here are a few of our favorite ways to use those insights to improve the user experience.
PODCAST S2: E7 — Today we're talking about subscriptions. They're all the rage right now from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider.
Outside of core platforms and design programs, every creative has an array of bookmarked web tools and trusted industry blogs they use for nearly every project. Here's ours.
Lightburn, an award-winning digital agency located in Milwaukee's Historic Third Ward, is excited to welcome six new faces to its team of digital professionals.
PODCAST: S2:E6 — Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process and offering genuine value.
On June 15, Kentico invited partners to view a live demo of refresh 6. Overall this refresh focuses on marketing and sales integrations. Here are the most recent changes and updates that may impact our clients and community.
A healthy and holistic digital marketing plan includes content development. If you're low on inspiration, here are three ways to quickly mine new blog topics from your existing tools.
PODCAST: S2E4 — We'll break down shopping algorithms and offer practical advice for increasing visibility by writing more helpful product descriptions for your ecommerce website.
We know how to capture quick wins, invest resources and build thoughtful, scalable, and impactful digital solutions. For this reason, Clutch has recently named Lightburn as one of the finest B2B leaders in Wisconsin for 2022.
It’s easy to get lost in the weeds when considering a website refresh or redesign. The following checklist showcases the complexities of a typical project and development tasks.
PODCAST: S2:E3 — If you are not sure, you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.
Many companies face the same challenges when transitioning their sales process to a D2C market. With a new market, comes new strategies to deliver custom products.
On March 31, Kentico invited partners to view a live demo of Refresh 5. Overall this refresh focuses on images and asset management. Here are the top takeaways from our pros.
It is easy to find yourself stuck in the weeds when designing your website's homepage. More often than not, stakeholders will fight over its real estate and hierarchy.
Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return.
Are you pushing the limits of your CMS? If so, consider migrating to Kentico 13. Its sophisticated configuration gives you the runway to deliver highly personalized experiences to diverse user types.
A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand. If you never took the time to develop a brand voice, now is the time.
Track users' activities on your website to learn how they interact with your materials. These insights can help you make the proper changes to improve conversions.
There are a number of “small wins” that will cover the vast majority of accessibility best practices without blowing your budget.
Discover the unseen organizational and data processing challenges some web directories face when filtering large amounts of information online.
We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.
NetSuite is an amazing operational system, but marketing directors and sales leaders often prefer the editability and scalability of a Kentico website. Integrating these two platforms will create greater customer loyalty and enhance business automation for businesses with an ecommerce market.
Many factors determine the health of your website. Take a look at these five easy-to-track troublemakers (and other usual suspects).
Branding is a vital part of your digital strategy. The following case study highlights the branding process for Bilberry West, our new direct-to-consumer ecommerce business.
Web accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business. To help sort fact from fiction, we've debunked four of the most common misconceptions about web accessibility.
When embarking on a new digital project, it may seem like there are a thousand things to worry about. Here are our top tips for a smooth, collaborative, pleasant, and ultimately successful digital project.
PODCAST EP: 10 — In the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty.
Some design trends are flashes-in-the-pan, others fundamentally change the way we understand how users think about and interact with the internet. Come discover five new trends that are here to stay.
PODCAST EP: 09 — Today, in episode nine, Nora chats about the ins and outs of ecommerce tax compliance, collection, and reporting with Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara.
PODCAST EP:08 — Today in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online.
We've distilled our process down into a 60-minute-or-less content audit that your team can use to identify gaps to create a stronger user experience.
PODCAST EP: 07 — Today, in episode seven, we are digging deep into user design. Join hosts Andy and Nora as they welcome Lightburn's lead UX/UI designer, Caitlin Mackay.
Lightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today that they were named by Clutch as Top SEO and UX/UI Design Company in Wisconsin.
PODCAST EP: 05 — When you think of marketing, do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground, offering real-world advice on how to move forward without getting in your own way.
PODCAST EP:04 — Today, in episode four, we'll explore the process of branding our fledgling ecommerce company. We'll give you a sneak peek into how we did this with a startup mindset, that is, quickly and cost-effectively.
PODCAST EP:03 — Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. Topics include; creating a production process, managing feedback overload, sourcing product materials, and creating physical prototypes.
PODCAST EP:02 — Today we're talking about picking the right ecommerce platform for a small or medium-sized business. Topics include; the history of ecommerce platforms, common assumptions, product personalization, back-end management, and fee considerations.
SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-have in a solid digital marketing plan.
Lightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today the release of their new podcast series, Beyond the Cart. Topics will include; Getting Started, Selecting an Ecommerce Platform, Product Development, Branding, Market Research, Customer Challenges, Overhead, Operations, Inventory, and Customer Service.
Marketing automation, email marketing, and content personalization are two tactics with relatively low barriers to entry, which makes them a surefire way to take your digital marketing strategy to the next level.
After countless iterations, and nearly five years of tinkering with the idea of evolving our brand, we had finally committed to bringing this reality to life.
Every year, Kentico releases a major version upgrade with exciting new features, but "immediately" isn't always the best time to implement it. Here’s what you need to know before taking the leap into the next version of Kentico.
Lightburn is thrilled to announce that as of January 1st, Nora Lahl is a partner at Lightburn.
By leveraging the integration between Kentico and Salesforce, you're able to close the gap between sales and marketing, allowing your team to increase productivity and create a more meaningful connection with your users.
By partnering UX and visual design at the earliest stages, you can create a website that is both visually appealing and allows users to easily accomplish their goals.
Conversion rate is one of the most important metrics for measuring performance. Here are three things you can do to lift conversion rates and improve your bottom line.
MailChimp is one of the most popular email marketing platforms on the market, and for good reason. Here are some tips and tricks to get to the most of the service.
Given that wireframes are such a prominent part of the UX process, it’s important to talk about their role in the larger design process. Let's learn more.
Here’s our take on what makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.
Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.
Here are three simple ecommerce projects that can increase your conversion rates, improve your customer experience, and help your ecommerce business grow.
Content strategy is an integral part of a successful business and starts with a solid understanding of your organization, audience, and desired outcomes.