Raising the digital bar across multiple industries

Whatever you sell, however you sell it, we help you put your best digital foot forward. You'll get design for beautiful digital experiences while we ensure your business succeeds in-person or online.

Roughing It In Style

Crafting an ecommerce strategy for hearth and home

Driven by a family legacy, their owner aimed to bring the brick-and-mortar experience online to reach a larger audience.

read more about Roughing It In Style

Jones Dairy Farm

Creating a delicious customer experience for multiple user types

Jones Dairy's marketing team and branding agency came to us for help consolidating multiple websites into one to better serve multiple audiences.

read more about Jones Dairy Farm

Marquette University

Creating a modern daily news platform for university relations

We created logic-driven rules across a new content strategy with a repeatable design system to better deliver University news.

read more about Marquette University

Ovation Communities

Improving the relationship between brand messaging and service offerings

Ovations website was dated and did not deliver the message of joy and hope held so dearly by its stewards. The site needed to be easy to use and very informative for its audience.

read more about Ovation Communities

Ski Team

Designing a 80's-inspired, portfolio-driven website in WordPress

Working with agency owners, our design team developed a fun, retro web design with a comprehensive filtering system and flexible CMS.

read more about Ski Team

Edelweiss Cruises & Boat Tours

Increasing gift card sales with a modernized brand identity

Edelweiss wanted to reach a broader audience and increase bookings by launching an evolved brand and ecommerce experience.

read more about Edelweiss Cruises & Boat Tours

“From developing our digital marketing plan, to shooting product photography, to setting up our ecommerce fulfillment process, Lightburn did so much more than just create a new website for us.”

Michelle Zelenak
Callisters Christmas

Douglas Dynamics

Plowing the way for dynamic, long-term, multisite success with WordPress

We helped future-proof three manufacturing websites using WordPress multisite, increasing performance, and helping their team manage assets.

read more about Douglas Dynamics

Bray Architects

Building a new digital home for one of the area's most trusted architectural firms

Bray's marketing team came to us to rebuild their digital home and launch an evolved brand.

read more about Bray Architects

EAA - AeroEducate

Ensuring a kid-friendly educational experience for the EAA

Working with the EAA, we completed a user experience audit that helped uncover areas of friction for their educational tool, AeroEducate. Our goal was to help them better communicate with their audience, increase registrations, and encourage participant completions

read more about EAA - AeroEducate

Lowlands Group, LLC

Marketing and merchandising for the grandest of Grand Cafés and Taverns

Using WordPress and Shopify, our team helped rebuild six websites, reposition their marketing efforts, and sell swag.

read more about Lowlands Group, LLC

Digital Pix & Composites

Digitizing the composite process with a custom web application and ecommerce website

Learn how we digitized the product management process for a collegiate photo company by rebuilding their website with an integrated web app. This tool helps their customers manage assets, order products, and pay for services on-demand.

read more about Digital Pix & Composites

Bay View Printing Co

Designing an online print shop as unique as its products and services

This historic letterpress company wanted to bring the artistic nature of their products and services online using Shopify. Its long-term goal was to have a website that promoted custom sales while offering wholesale products based on artist work.

read more about Bay View Printing Co

Rishi Tea & Botanicals

Redesigning a bold and bright recipe journal for a tea and botanical importer

We helped re-design and re-develop a WordPress blog template into a dynamic product journal. Rather than having static content we created a useful tool for education and sales.

read more about Rishi Tea & Botanicals


Untangling an online store that was struggling to stay afloat

Discover how our team was able to troubleshoot and recode Seaguar's e-commerce store in less than 12 weeks.

read more about Seaguar

The Brewhouse Inn & Suites

Designing a suite experience for Milwaukee travelers

After years of relative success, The Brewhouse Inn was looking to refresh their original website, reach more vacationers during the consideration stage of the planning cycle, and encourage longer bookings.

read more about The Brewhouse Inn & Suites

Mercury Marine

All hands-on deck to support a global manufacturing powerhouse

When it comes to manufacturing, maintenance and reliability are second to none. Learn how we helped Mercury Marine clean-up and streamline their global website.

read more about Mercury Marine

Advicent (InvestCloud)

Migrating a global financial company from Sitecore to Kentico

This financial services and technology company came to us to do exactly what they do for their clients — provide efficiency and reduce costs.

read more about Advicent (InvestCloud)

Trico Corporation

Helping a manufacturer double-down on digital with enhanced user experiences

Trico Corporation wanted to redesign its flagship web application to better showcase its MVP products, opening the door for more evolved customer experience projects.

read more about Trico Corporation

ITU AbsorbTech

Building a mobile app that increases productivity among service drivers

ITU AbsorbTech wanted to leverage advancing technology to create an app that will simplify processes and increase productivity among their drivers.

read more about ITU AbsorbTech

FIS Financial

Modernizing a vital financial and benefits application for those in need

FIS is a leading FINTECH and benefits provider who needed to modernize their app for their users, their team, and their contracted partners. Due to the nature of their business, it was vital to be accessible, seamless, and flexible for internal and external users.

read more about FIS Financial

Meetings & Incentives Worldwide

Reimagining the website experience with a global MMC

Meetings & Incentives Worldwide (M&IW) is a global meetings management company that designs and manages conferences, tradeshows, and incentive programs for fortune 500 companies around the world.

read more about Meetings & Incentives Worldwide

Weston Foods Foodservice

Kneading up a multi-lingual sales portal that could rise to the occasion

Westin Foods was experiencing rapid growth and needed a website that would showcase their wide breath of products. Their goal was to increase brand positioning across the market, and lead generation into their CMS, Salesforce.

read more about Weston Foods Foodservice

Confidential Financial Client

Reimagining a website's user experience for the modern investment advisor

Working directly with their investment technology team, we were able to help create a new infrastructure for a number of enterprise applications that were crumbling.

read more about Confidential Financial Client

Western States Envelope

Pushing the ecommerce envelope for a centuries-old paper company

With such a wide range of products, breaking through into a direct to consumer market required extra focus on ecommerce, product management, and a seamless navigation. Western States Envelope into a new century required strategy, consideration, and logistical support.

read more about Western States Envelope


Delivering a custom conversion strategy for cases that really go the distance

We're lucky to have had such a lengthy and satisfying relationship with Pak-Rite—nearly 15 years. So when the time came to update TheCaseStore.com—Pak-Rite's ecommerce arm that sources and sells famously indestructible Pelican cases and accessories—we were raring to go.

read more about Pak-Rite

Wisconsin Humane Society

Optimizing the pet adoption experience for a premier nonprofit

The Wisconsin Humane Society's site was underperforming and uninspiring—two big misses for an organization whose goals relies on publishing animal-related content that tugs at the heartstrings. The biggest challenge? Not taking home all the soft and lovable animals.

read more about Wisconsin Humane Society


Help a B2B manufacturer get super sticky with a D2C audience

We helped AMD go to market with a hot new brand—Teknitape. The Teknitape website offers a sleek user experience with a stunningly responsive design, custom photography, and a unique product-filtering system.

read more about Teknitape


Equipping stakeholders with a website strategy that supports a global mission

AEM's membership is made up of more than 950 companies and represents 200+ product lines. Due to their global footprint, they needed a website that would handle an enormous amount of content.

read more about AEM

Gauthier Biomedical Inc.

Capturing the progressive power of surgical precision in a digital space

Gauthier Biomedical Inc., a high-quality surgical instrument manufacturer, was looking to launch its newest product, Intellitorq a revolutionary tool offers surgeons pinpoint accuracy and maintenance free performance.

read more about Gauthier Biomedical Inc.

Kopp's Frozen Custard

Evolving the digital ecosystem of Milwaukee's favorite custard stand

Kopp's Frozen Custard, an adored Milwaukee landmark, needed a complete refresh of its digital ecosystem. During the upgrade, we evolved the user experience and expanded its app.

read more about Kopp's Frozen Custard


Crafting an energetic digital brand for the latest in pain-relief technology

RapidForce Shapes is relatively new to the ecommerce market and stakeholders were looking to make an impact quickly.

read more about RapidForce

Callisters Christmas

Designing an ecommerce storefront for a well-known brick and mortar

Callisters Christmas knows ornaments; they’ve been successfully selling at pop-up retail shops for the past 30 years. But as foot traffic in malls died down, the company decided it was ready for the challenge of selling online to grow its business.

read more about Callisters Christmas

American Butter Institute

Cooking up a rich user experience by going bold with butter

Together with their art director, we created a standalone campaign site focused on product sales through the distribution of delicious and Instagram-ready recipes.

read more about American Butter Institute

NXT Power, LLC

The go-to market strategy that accelerated interest for the NXT generation of power

With a start-up mentality, NXT Power was determined to create an all purpose website that introduced who they were, showcase their products, and encouraged retail sales—during a pandemic.

read more about NXT Power, LLC

Racine Danish Kringles

Baking up a better ecommerce experience

Racine Danish Kringles is one of Food Network's favorite holiday treats. Though their roots are regional, the reach of their baked-by-hand delicacy extends nationwide.

read more about Racine Danish Kringles

Milwaukee Film

Creating a digital blockbuster for Milwaukee’s biggest film festival

Although Milwaukee Film is well known in the local arts scene, their website needed some serious strategic, technical, and aesthetic cross-cutting.

read more about Milwaukee Film

Concurrency, Inc.

Transforming an IT leader’s digital presence with Kentico

Concurrency is a professional services powerhouse that uses a digital toolbox of innovative and effective solutions to help companies transform their operation for the better.

read more about Concurrency, Inc.

Lakefront Brewery

 Brewing up a fresh digital strategy for a craft beer pioneer

Lakefront Brewery are true beverage pioneers, innovating in the craft brewery space, and putting Wisconsin on the craft beer map long before there even was a craft beer map.

read more about Lakefront Brewery

The Cawley Co.

Delivering a customized ecommerce experience for a D2C market

The Cawley Co. team was excited to turn their attention to the D2C market by reimagining the customer experience and offering best-in-class customization tools.

read more about The Cawley Co.

Destination Door County

Mapping new digital paths with Wisconsin’s most beloved coastal destination

When Destination Door County needed an emergency website migration completed in mere weeks, we immediately got to work not only re-platforming the site, but improving its features, integrations, content, usability, and performance.

read more about Destination Door County

The Lightburn Difference

Our clients tell us that there's something special about working with us. Why? We believe it's the following pillars of service that guide everything we do:


What you see is what you get. We speak frankly, deliver on our promises, and openly share information with all our partners.


We build relationships that go the distance: our team, clients, platforms, and processes. We'll support your team for the long haul.


We start with the quick wins. We won't waste your time or investment. Our goal is to strike a balance between form and function.