Ecommerce
Ecommerce is our jam
We'll help you create a clear, actionable, and effective ecommerce strategy that will enhance your brand, customer experience, and sales efforts from the get-go.


Featured Client Profile
Baking up a Better Experience
Struggling with ecommerce sales due to poor UX design and site strategy, Racine Danish Kringles commissioned us to put on our thinking aprons and whip up a vibrant new website for its complex checkout, fulfillment, and shipping needs.

Bay View Printing Co
Designing an online print shop as unique as its products and services
This historic letterpress company was looking to bring the artistic nature of their products and services online using Shopify. Its long-term goal was to have a website that promoted custom sales, but offered wholesale products based on artist work.
read more about Bay View Printing Co
Callisters Christmas
Designing an ecommerce storefront for a well-known brick and mortar
Callisters Christmas knows ornaments; they’ve been successfully selling at pop-up retail shops for the past 30 years. But as foot traffic in malls died down, the company decided it was ready for the challenge of selling online to grow its business.
read more about Callisters Christmas
Kopp's Frozen Custard
Building a complete digital platform for America’s favorite custard stand
Kopp's Frozen Custard, an adored Milwaukee landmark, needed a complete overhaul of its digital presence and had several big needs that included selling pints of custard online, a complex order fulfillment systems.
read more about Kopp's Frozen Custard
Lakefront Brewery
Brewing up a fresh digital strategy for a craft beer pioneer
Lakefront Brewery are true beverage pioneers, innovating in the craft brewery space, and putting Wisconsin on the craft beer map long before there even was a craft beer map.
read more about Lakefront Brewery
Pak-Rite
Delivering a custom conversion strategy for cases that really go the distance
We're lucky to have had such a lengthy and satisfying relationship with Pak-Rite—nearly 15 years. So when the time came to update TheCaseStore.com—Pak-Rite's ecommerce arm that sources and sells famously indestructible Pelican cases and accessories—we were raring to go.
read more about Pak-Rite
RapidForce
Crafting an energetic digital brand for the latest in pain-relief technology
RapidForce Shapes is relatively new to the ecommerce market and stakeholders were looking to make an impact quickly.
read more about RapidForce
Seaguar
Untangling an online store that was struggling to stay afloat
Discover how our team was able to troubleshoot and recode Seaguar's e-commerce store in less than 12 weeks.
read more about Seaguar
Teknitape
Help a B2B manufacturer get super sticky with a D2C audience
We helped AMD go to market with a hot new brand—Teknitape. The Teknitape website offers a sleek user experience with a stunningly responsive design, custom photography, and a unique product-filtering system.
read more about Teknitape
The Cawley Co.
Partnering with the name in name badges for an unparalleled ecommerce experience
The Cawley Co. team was excited to turn their attention to the B2C market. The owners, marketing team, accounting team, and new fulfillment team were all involved in ensuring an integrated go-to market strategy.
read more about The Cawley Co.
Western States Envelope
Pushing the ecommerce envelope for a centuries-old paper company
With such a wide range of products, breaking through into a direct to consumer market required extra focus on ecommerce, product management, and a seamless navigation. Western States Envelope into a new century required strategy, consideration, and logistical support.
read more about Western States Envelope
Milwaukee Film
Creating a digital blockbuster for Milwaukee’s biggest film festival
Although Milwaukee Film is well known in the local arts scene, their website needed some serious strategic, technical, and aesthetic cross-cutting.
read more about Milwaukee FilmThe Lightburn Difference

Straightforward
What you see is what you get. We speak frankly, deliver on our promises, and openly share information with all our partners.

Invested
We build relationships that go the distance: our team, clients, platforms, and processes. We'll support your team for the long haul.

Deliberate
We start with the quick wins. We won't waste your time or investment. Our goal is to strike a balance between form and function.