Big box DTC marketplaces are rapidly advancing their digital customer experiences (CX), and small- and mid-sized businesses must keep up with them. Optimize conversion rates and improve AOV with these top tactics.
PODCAST S2:E9 — Can't make any headway? Today, we're talking about how to move past logistical and emotional barriers by reinforcing the need for accountability.
PODCAST S2: E7 — Today we're talking about subscriptions. They're all the rage right now from meal planning kits to makeup. It might seem simple to just add a subscription button to your product page, but there's a lot more to consider.
PODCAST: S2:E6 — Today, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process and offering genuine value.
PODCAST: S2E4 — We'll break down shopping algorithms and offer practical advice for increasing visibility by writing more helpful product descriptions for your ecommerce website.
PODCAST: S2:E3 — If you are not sure, you need to put pen to paper. It is vital that you understand the different types of customers that are purchasing your product, how they interact with your sales process, and what type of support they need.
PODCAST EP: 10 — In the final episode of season one, Nora and Andy are talking all things customer service, and how small choices you make can have a big impact on your brand and customer loyalty.
PODCAST EP: 09 — Today, in episode nine, Nora chats about the ins and outs of ecommerce tax compliance, collection, and reporting with Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara.
PODCAST EP:08 — Today in episode eight, we're talking to one of our largest ecommerce success stories. Come discover how we brought this traditionally brick and mortar business online.
PODCAST EP: 07 — Today, in episode seven, we are digging deep into user design. Join hosts Andy and Nora as they welcome Lightburn's lead UX/UI designer, Caitlin Mackay.
PODCAST EP: 05 — When you think of marketing, do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground, offering real-world advice on how to move forward without getting in your own way.
PODCAST EP:04 — Today, in episode four, we'll explore the process of branding our fledgling ecommerce company. We'll give you a sneak peek into how we did this with a startup mindset, that is, quickly and cost-effectively.
PODCAST EP:03 — Today, in episode three, we've started to skim the surface of product design from folks who have exactly zero experience designing a product. Fun times. Topics include; creating a production process, managing feedback overload, sourcing product materials, and creating physical prototypes.
PODCAST EP:02 — Today we're talking about picking the right ecommerce platform for a small or medium-sized business. Topics include; the history of ecommerce platforms, common assumptions, product personalization, back-end management, and fee considerations.
Conversion rate is one of the most important metrics for measuring performance. Here are three things you can do to lift conversion rates and improve your bottom line.
Here’s our take on what makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.
Here are three simple ecommerce projects that can increase your conversion rates, improve your customer experience, and help your ecommerce business grow.