News and Best Practices From Our Pros

Stay up-to-date on the latest digital news, trends, and resources by joining our digital community.

Graphic depicting CX Ecommerce

Lessons Learned: How to Reinvest in Your Customers Without Rebuilding Your Storefront

In this episode, we discuss the biggest mistakes ecommerce companies make when realigning and reinvesting in their customer experience strategies — and how to avoid them.

Graphic illustrating how important it is to step up your CRO strategies.

[Maturity Quiz] Ecommerce CRO Strategies to Increase Your AOV

DTC marketplaces are rapidly advancing their digital customer experiences (CX), and small- and mid-sized businesses must keep up.

Graphic illustration of why DIY ecommerce is unrealistic.

"Stuckage" & Accountability: Why DIY Ecommerce is Unrealistic (Even For Us)

Today, we're talking about how to move past logistical and emotional barriers by reinforcing the need for accountability.

Selling Swag Online: A F&B Merchandising Story

From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups.

Graphic illustration of when to consider an ecommerce subscription model.

Subscriptions (They're So Hot Right Now): Ecommerce Subscription Models

Subscriptions are all the rage, from meal planning kits to makeup. There's a lot to consider.

Graphic illustration of how to recover abandoned carts from customers.

Abandoned Carts: How to Avoid Leaving Money on the Table

In this episode, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process.

Graphic illustration of the effects of seasonality on your PPC plan.

The Effects of Seasonality On Your PPC Plan

In this episode, we're discussing the unique challenges of running paid ad campaigns for products with extreme seasonality.

Graphic representation of how to write product descriptions for your ecommerce site.

How to Write Informative & Persuasive Product Descriptions

From ecommerce shopping algorithms and beyond, we're offering ways to increase visibility by writing more helpful product descriptions.

Illustration showing what is a customer journey and why it is important.

How Well Do You *Really* Know Your Customer's Journey?

It is vital that you understand the different types of customers that are purchasing your product.

Graphic illustration of how to increase your website's average order value (OAV).

How to Increase Your Website's Average Order Value

Understanding your average order value (AOV). How to simplify the checkout process and nudge customers towards adding more to their carts.

Graphic illustration of the effects of seasonality on your PPC plan.

Beyond the Cart, Season Two: Where Are We Now?

If you were listening in season one, you know that we had some delays in getting our product launched. Hear where we are now.

Graphic illustration of how to build your retail brand through customer service.

Building Your Retail Brand Through Customer Service

We're talking 'all things customer service' and how small choices have a big impact on customer loyalty.

Graphic that shows simplifying ecommerce tax compliance with Avalara.

Simplifying Ecommerce Tax Compliance Featuring Avalara

Learn the ins and outs of ecommerce tax compliance with Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara.

Illustration of bringing back brick and mortar stores feature.

Bringing Brick and Mortar Stores Online with Callisters Christmas 

Today we're talking to one of our largest ecommerce success stories. Discover how we brought this brick and mortar business online.

Graphic representation of whether user experience matters for an online storefront.

Does User Experience Really Matter For An Online Storefront?

Today we're digging deep into user design. Join us as we welcome Lightburn's lead UX/UI designer, Caitlin Mackay.

Graphic illustration of how omnichannel markets are a key part of our plan.

Markets, Markets, Everywhere: Omnichannel and You

Learn how omnichannel markets are a key part of our plan, and why you may want to take advantage of this strategy.

Graphic illustration for building your retail brand through customer service.

How to Beat the Competition with a Strategic Marketing Plan

We cover a lot of ground, offering real-world advice on how to move forward without getting in your own way. 

Illustration representation of how to brand an ecommerce company.

Branding an Ecommerce Company: What Do We Call This Thing?

Today we'll explore the process of branding our fledgling ecommerce company with a start-up mindset.

Graphic illustration of designing a consumer product.

Designing a Product: OMG, Making a Consumer Product Is Sooo Hard!

Hear about product design from folks who have exactly zero experience designing a product. Fun times.

Graphic representation of selecting the right ecommerce platform.

Selecting The Right Ecommerce Platform For Your SMB

Today we're talking about picking the right ecommerce platform for a small or medium-sized business.

Illustration of building your retail brand through customer service.

Launching an Ecommerce Company

This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.

Illustration representing conversion rate tips for ecommerce sites.

Improve Your Ecommerce Conversion Rate With These Top Tips

Conversion rate is one of your most important metrics. Here are three things you can do to improve your bottom line.

Graphic illustration of whether Shopify is right for your online store.

Is Shopify Right For Your Online Store? (It Most Likely Is)

What makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.

Graphic representation of enhancement strategies for ecommerce.

3 Ecommerce Website Enhancements to Increase Online Sales

Here are three simple ecommerce projects that can increase your conversion rates, improve your CX, and help your business grow.