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Quick Hits: What's Needed When Launching Your PPC Campaigns
Prepare for your PPC campaign launch! Learn what assets you need for Google, Microsoft, and Meta Ads to maximize your digital marketing impact.
AI's Impact on Search in 2025: What You Need to Know
AI is transforming search as we know it, reshaping SEO strategies and reducing reliance on traditional ranking factors. Discover how AI-powered search, conversational AI, and zero-click results are changing the game—and what businesses must do to stay visible.
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10 Things That HAVEN'T Changed in My 10 Years in Digital Marketing
Digital marketing changes fast, but some truths never go out of style. From knowing your audience to nailing seamless experiences, these 10 tips prove the basics still matter—even a decade later. Digital Marketing Director, Clay Patterson, walks us through his top 10 timeless digital marketing principles.
Requiem for Google’s Universal Analytics
We asked Lightburn’s Director of Digital Marketing, Clay Patterson, to commemorate our old friend UA while reflecting on the impacts of GA4 over the past year.
Google Changes for GA4 Reporting Identity: What it Means for Your Website and Digital Marketing
Signals and report identity settings have caused data thresholding issues that limit the amount of data you see in GA4 reports. This was a major gripe when GA4 first rolled out — reports were missing UTM data, page view data, event data and other valuable info.
3 New Rules That Could Push Your Marketing Emails Straight to Spam
Google and Yahoo are on a mission to protect users from spam and unwanted email. Best practices are now requirements.
A Glimpse Into the Future: Recapping 2024 Digital Marketing Trends (and How to Use Them)
Here is a recap of the top 2024 digital marketing trends to help your business take advantage of the changing MarComm landscape.
[Case Study] How Untapped Data Optimized a Brewery’s PPC Ad Spend
For Lakefront Brewery, the mission was to boost visibility for a new Kolsch, classic IPA, and their gluten-free New Grist brew.
4 Reasons We Love Klaviyo’s Email and SMS Marketing Automation Platform
Looking to evolve your email and SMS marketing tactics? Here are four reasons why our strategists love Klaviyo.
Gain a Competitive Edge by Adding SMS to Your Marketing Strategy
SMS marketing is a powerful tool. It diversifies acquisition by building a community focused on customer experience and user value.
A Digestible Introduction to Schema Markup and Its Impact on SEO and SERP Snippets
Schema provides context for search engines, showcasing key details for product pages, news articles, reviews, and events.
Digital Marketing Begins During the Web Design Process, Not After
[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing in mind.
Let’s Talk SEO Ranking Factors: Real vs. Not vs. Maybe
Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to.
A Sneak Peek at LinkedIn's New Advertising Toolbox
LinkedIn offered a sneak peek into its product roadmap. Here are the most recent changes and updates that may impact its community.
[Case Study] How a DMO Increased Email Marketing Impact in Less Than Three Months
Email marketing. It's the best and the worst. Here are 5 ways you can streamline production and increase engagement.
Mining New Blog Topics From Your Digital Marketing Tools
A healthy digital marketing plan includes content development. If you're low on inspiration, here are three ways to mine new blog topics.
It's Time to Schedule Your Annual SEO Audit
Great marketing involves a consistent investment in SEO. If you don't have a monthly plan, be sure to at least conduct an annual audit.
[Case Study] How an Ecommerce Store Grew 50% With Google Shopping
Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return.
How to Create a Well-Defined Brand Voice For Your Business
A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand.
Improve Your Lead Form Conversion Rates With Click Maps
Track activities on your website! These insights can help you make the proper changes to improve conversions.
TLDR; We Read The 2022 Digital Marketing Trend Reports So You Don't Have To!
We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.
SEO vs. SEM: What’s The Difference & Why You Need Both
SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-haves.
Marketing Automation: The Power of Personalized Web Content
Marketing automation is a surefire way to take your digital marketing strategy to the next level.
SEO Audit: Does Your Website Need One?
An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance on search engines.
5 Common Paid Ad Mistakes & How to Avoid Them
Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.
Still Winging It? Why Your Website Needs a Proper Content Strategy
Content strategy is an integral part of a successful business and starts with a solid understanding of your audience.