Insights

News and best practices from our pros

Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.

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Worry Less With These Digital Project Management Tips

When embarking on a new digital project, it may seem like there are a thousand things to worry about. Here are our top tips for a ​smooth, collaborative, pleasant, and ultimately successful digital project.
Stacy Hannemann - Digital Marketing -
A person looking at Google Maps search listings on their laptop with a Lightburn logo-branded coffee cup next to them

SEO vs SEM: What’s the Difference and Why It Matters

Nearly every day, marketing directors, advertising planners, and agency partners are asked about the pros and cons of search engine optimization (SEO) and search engine marketing (SEM). Commonly, business owners and sales leaders are uncertain how to define these different, yet impactful digital marketing strategies. 
Taylor Belmer - Digital Marketing -
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The Power of Personalization & Marketing Automation

Content personalization and automated drip email campaigns are two marketing-automation tactics with relatively low barriers to entry. which makes them a surefire way to take your digital marketing strategy to the next level.
Digital Marketing -
A picture of the Lightburn logo through glass with employee in the foreground.

Lightburn Named a 2019 Best and Brightest Company to Work For

Lightburn was named a 2019 Best and Brightest Company to Work For in Milwaukee, an honor that reflects the ongoing personal and professional growth that forms the foundation of Lightburn’s culture.
Digital Marketing -
skyline of Milwaukee, WI shot from Lake Michigan

5 Milwaukee Nonprofits That Need Your Help

If you're looking to get more involved with the community in 2019, we're here to help! Here's a list of five non-profits in Milwaukee that are always on the lookout for volunteers.
Digital Marketing -
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Improve Lead Form Conversions With Click Maps

With click maps, you can track users' activities on your website, see what elements they're clicking on, and gain other valuable insights that can be put toward improving your lead conversions.
Digital Marketing -
A close-up of a mockup of a search engine results page (SERP) on a laptop with a fireplace in the background

SEO Audit: Does Your Website Need One?

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance in search engines, but it can also yield some valuable insights into UX, content, user behavior, and performance.
Digital Marketing -
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Schema.org and Its Impact on SEO

From providing semantic context for news articles and product reviews to identifying movie clips and upcoming events, schema markup is an important component of your overall website, SEO, and marketing strategies.
Digital Marketing -
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5 Common Adwords Mistakes

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.
Digital Marketing -
A phone laying on a desk with the screen showing the search page in the Spotify mobile app

1.1 Trillion Reasons SEO is Still Important

Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.
Digital Marketing -
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What is Content Strategy?

Content strategy is an integral part of a successful business and starts with a solid understanding of your organization, audience, and desired outcomes.
Digital Marketing -