Insights

SEO vs SEM: What’s the Difference and Why It Matters

Nearly every day, marketing directors, advertising planners, and agency partners are asked about the pros and cons of search engine optimization (SEO) and search engine marketing (SEM). Commonly, business owners and sales leaders are uncertain how to define these different, yet impactful digital marketing strategies. 

The Power of Personalization & Marketing Automation

Content personalization and automated drip email campaigns are two marketing-automation tactics with relatively low barriers to entry. which makes them a surefire way to take your digital marketing strategy to the next level.

Lightburn Named a 2019 Best and Brightest Company to Work For

Lightburn was named a 2019 Best and Brightest Company to Work For in Milwaukee, an honor that reflects the ongoing personal and professional growth that forms the foundation of Lightburn’s culture.

5 Milwaukee Nonprofits That Need Your Help

If you're looking to get more involved with the community in 2019, we're here to help! Here's a list of five non-profits in Milwaukee that are always on the lookout for volunteers.

Improve Lead Form Conversions With Click Maps

With click maps, you can track users' activities on your website, see what elements they're clicking on, and gain other valuable insights that can be put toward improving your lead conversions.

SEO Audit: Does Your Website Need One?

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance in search engines, but it can also yield some valuable insights into UX, content, user behavior, and performance.

Schema.org and Its Impact on SEO

From providing semantic context for news articles and product reviews to identifying movie clips and upcoming events, schema markup is an important component of your overall website, SEO, and marketing strategies.

5 Common Adwords Mistakes

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.

1.1 Trillion Reasons SEO is Still Important

Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.

What is Content Strategy?

Content strategy is an integral part of a successful business and starts with a solid understanding of your organization, audience, and desired outcomes.