Insights
News and best practices from our pros
Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.
A quick-and-dirty intro to Schema markup and its impact on SEO
Schema provides SEO context for blogs, news, product reviews, videos, and hosted events, making them an essential part of your digital marketing strategy.
Digital marketing begins during the web development process, not after
[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing tactics in mind.
Let’s Talk SEO Ranking Factors: Real vs. Not vs. Maybe
Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to. Here's the abridged version.
A sneak peek at LinkedIn's new advertising toolbox
On August 17th, LinkedIn offered a sneak peek into its product roadmap for 2022 and beyond. Here are the most recent changes and updates that may impact our clients and community.
[Case Study] How a DMO increased email marketing impact in less than three months
Email marketing. It's the best and the worst. Refreshing how you manage, produce, and distribute emails can feel like a chore. Here are 5 ways you can streamline production and increase engagement.
Mining new blog topics from your digital marketing tools
A healthy and holistic digital marketing plan includes content development. If you're low on inspiration, here are three ways to quickly mine new blog topics from your existing tools.
It's time to schedule your annual SEO audit
A great marketing strategy involves a consistent investment in SEO. If you don't have a monthly maintenance plan, be sure to at least conduct an annual audit.
[Case Study] How we helped an ecommerce store grow 50% using Google Shopping
Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return.
How to create a thoughtful and well-defined brand voice for your digital presence
A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand. If you never took the time to develop a brand voice, now is the time.
Improve your lead form conversion rates with click maps
Track users' activities on your website to learn how they interact with your materials. These insights can help you make the proper changes to improve conversions.
TLDR; We read the 2022 digital marketing trend reports so you don't have to!
We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.
SEO vs. SEM: What’s the difference and why you need both
SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-have in a solid digital marketing plan.
Taylor Belmer
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Digital Marketing
Marketing automation: The power of personalized content
Marketing automation, email marketing, and content personalization are two tactics with relatively low barriers to entry, which makes them a surefire way to take your digital marketing strategy to the next level.
Lightburn named a 2019 Best and Brightest Company to Work For
Lightburn was named a 2019 Best and Brightest Company to Work For in Milwaukee, an honor that reflects the ongoing personal and professional growth that forms the foundation of Lightburn’s culture.
5 Milwaukee nonprofits that need your Help
If you're looking to get more involved with the community in 2019, we're here to help! Here's a list of five non-profits in Milwaukee that are always on the lookout for volunteers.
SEO Audit: Does your website need one?
An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance on search engines.
5 common pay-per-click (PPC) mistakes that are costing you money
Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.
1.1 trillion reasons SEO is still important
Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.