News and best practices from our pros

Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.

Web developer looking at code on a laptop

A digestible introduction to Schema markup and its impact on SEO

Schema provides context for search engines. It identifies and showcases key details for product pages, news articles, reviews, and events making its impact well worth the effort.
A man on a computer looking at a digital checklist.

Digital marketing begins during the web development process, not after

[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing tactics in mind.
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Let’s Talk SEO Ranking Factors: Real vs. Not vs. Maybe

Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to. Here's the abridged version.

A sneak peek at LinkedIn's new advertising toolbox

On August 17th, LinkedIn offered a sneak peek into its product roadmap for 2022 and beyond. Here are the most recent changes and updates that may impact our clients and community.

[Case Study] How a DMO increased email marketing impact in less than three months

Email marketing. It's the best and the worst. Refreshing how you manage, produce, and distribute emails can feel like a chore. Here are 5 ways you can streamline production and increase engagement.

Mining new blog topics from your digital marketing tools

A healthy and holistic digital marketing plan includes content development. If you're low on inspiration, here are three ways to quickly mine new blog topics from your existing tools.

It's time to schedule your annual SEO audit

A great marketing strategy involves a consistent investment in SEO. If you don't have a monthly maintenance plan, be sure to at least conduct an annual audit.

[Case Study] How we helped an ecommerce store grow 50% using Google Shopping

Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return. 
A business professional using a smartphone to get the job done.

How to create a thoughtful and well-defined brand voice for your digital presence

A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand. If you never took the time to develop a brand voice, now is the time.
Someone calculating conversion rate in their notebook planner

Improve your lead form conversion rates with click maps

Track users' activities on your website to learn how they interact with your materials. These insights can help you make the proper changes to improve conversions.

TLDR; We read the 2022 digital marketing trend reports so you don't have to!

We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.
A person looking at Google Maps search listings on their laptop with a Lightburn logo-branded coffee cup next to them

SEO vs. SEM: What’s the difference and why you need both

SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-have in a solid digital marketing plan.
Taylor Belmer - Digital Marketing
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Marketing automation: The power of personalized content

Marketing automation, email marketing, and content personalization are two tactics with relatively low barriers to entry, which makes them a surefire way to take your digital marketing strategy to the next level.
A picture of the Lightburn logo through glass with employee in the foreground.

Lightburn named a 2019 Best and Brightest Company to Work For

Lightburn was named a 2019 Best and Brightest Company to Work For in Milwaukee, an honor that reflects the ongoing personal and professional growth that forms the foundation of Lightburn’s culture.
skyline of Milwaukee, WI shot from Lake Michigan

5 Milwaukee nonprofits that need your Help

If you're looking to get more involved with the community in 2019, we're here to help! Here's a list of five non-profits in Milwaukee that are always on the lookout for volunteers.
A close-up of a mockup of a search engine results page (SERP) on a laptop with a fireplace in the background.

SEO Audit: Does your website need one?

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance on search engines.
Close-up of Google Ads PPC dashboard screen.

5 common pay-per-click (PPC) mistakes that are costing you money

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.
A phone showing SERP results showcasing SEO and organic rankings.

1.1 trillion reasons SEO is still important

Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.
Someone using pens and highlighters to map out strategic planning on paper with their phone next to them

Still winging it? Why your website needs a proper content strategy

Content strategy is an integral part of a successful business and starts with a solid understanding of your organization, audience, and desired outcomes.