News and best practices from our pros

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[Case Study] How untapped data optimized a brewery's PPC ad spend

For Milwaukee’s Lakefront Brewery, the mission was to boost product visibility for a brand new Kolsch, a classic IPA, and their award-winning gluten-free New Grist brew.

A graphic representation of the lifecycle between email and SMS marketing automation.

4 reasons we love Klaviyo's email and SMS marketing automation platform

As you’re looking to evolve your email and SMS marketing tactics, Klaviyo undoubtedly stands out. Here are four reasons why our digital marketing and client strategists love Klaviyo.

Gain a competitive edge by adding SMS to your marketing strategy

SMS marketing is a powerful tool. It diversifies acquisition by building a community focused on customer experience and user value.

Graphic illustration of an introduction to Schema markup and it's importance to SEO.

A digestible introduction to Schema markup and its impact on SEO

Schema provides context for search engines. It identifies and showcases key details for product pages, news articles, reviews, and events making its impact well worth the effort.

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Digital marketing begins during the web development process, not after

[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing tactics in mind.

Graphic representation of the facts and myths within SEO ranking systems.

Let’s Talk SEO Ranking Factors: Real vs. Not vs. Maybe

Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to. Here's the abridged version.

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A sneak peek at LinkedIn's new advertising toolbox

On August 17th, LinkedIn offered a sneak peek into its product roadmap for 2022 and beyond. Here are the most recent changes and updates that may impact our clients and community.

[Case Study] How a DMO increased email marketing impact in less than three months

Email marketing. It's the best and the worst. Refreshing how you manage, produce, and distribute emails can feel like a chore. Here are 5 ways you can streamline production and increase engagement.

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Mining new blog topics from your digital marketing tools

A healthy and holistic digital marketing plan includes content development. If you're low on inspiration, here are three ways to quickly mine new blog topics from your existing tools.

Graphic illustration of why your website needs an SEO audit.

It's time to schedule your annual SEO audit

A great marketing strategy involves a consistent investment in SEO. If you don't have a monthly maintenance plan, be sure to at least conduct an annual audit.

[Case Study] How we helped an ecommerce store grow 50% using Google Shopping

Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return. 

Graphic representation of how to create a thoughtful brand voice.

How to create a thoughtful and well-defined brand voice for your digital presence

A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand. If you never took the time to develop a brand voice, now is the time.

Illustration of how to improve your lead form conversion rates with click maps.

Improve your lead form conversion rates with click maps

Track users' activities on your website to learn how they interact with your materials. These insights can help you make the proper changes to improve conversions.

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TLDR; We read the 2022 digital marketing trend reports so you don't have to!

We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.

Illustration of SEO vs. SEM digital marketing and why you need both.

SEO vs. SEM: What’s the difference and why you need both

SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-have in a solid digital marketing plan.

Graphic illustration of the power of personalized content with marketing automation.

Marketing automation: The power of personalized content

Marketing automation, email marketing, and content personalization are two tactics with relatively low barriers to entry, which makes them a surefire way to take your digital marketing strategy to the next level.

Graphic illustration of why your website needs an SEO audit.

SEO Audit: Does your website need one?

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance on search engines.

Graphic illustration of common pay-per-click mistakes that are costing you money.

5 common pay-per-click (PPC) mistakes that are costing you money

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.

Graphic illustration of why your website needs a proper content strategy.

Still winging it? Why your website needs a proper content strategy

Content strategy is an integral part of a successful business and starts with a solid understanding of your organization, audience, and desired outcomes.