News and Best Practices From Our Pros

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Graphic representation of GA4 reporting changes.

Google Changes for GA4 Reporting Identity: What it Means for Your Website and Digital Marketing

Signals and report identity settings have caused data thresholding issues that limit the amount of data you see in GA4 reports. This was a major gripe when GA4 first rolled out — reports were missing UTM data, page view data, event data and other valuable info.

Digital representation of sender email updates.

3 New Rules That Could Push Your Marketing Emails Straight to Spam

Google and Yahoo are on a mission to protect users from spam and unwanted email. Best practices are now requirements.

A Glimpse Into the Future: Recapping 2024 Digital Marketing Trends (and How to Use Them)

Here is a recap of the top 2024 digital marketing trends to help your business take advantage of the changing MarComm landscape.

[Case Study] How Untapped Data Optimized a Brewery’s PPC Ad Spend

For Lakefront Brewery, the mission was to boost visibility for a new Kolsch, classic IPA, and their gluten-free New Grist brew.

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4 Reasons We Love Klaviyo’s Email and SMS Marketing Automation Platform

Looking to evolve your email and SMS marketing tactics? Here are four reasons why our strategists love Klaviyo.

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Gain a Competitive Edge by Adding SMS to Your Marketing Strategy

SMS marketing is a powerful tool. It diversifies acquisition by building a community focused on customer experience and user value.

Graphic illustration of an introduction to Schema markup and it's importance to SEO.

A Digestible Introduction to Schema Markup and Its Impact on SEO and SERP Snippets

Schema provides context for search engines, showcasing key details for product pages, news articles, reviews, and events.

Digital Marketing Begins During the Web Design Process, Not After

[Checklist] The difference between a basic website and one that generates leads is how the website is built — with digital marketing in mind.

Graphic representation of the facts and myths within SEO ranking systems.

Let’s Talk SEO Ranking Factors: Real vs. Not vs. Maybe

Which SEO tactics *actually* help you rank? We read Search Engine Journal's 550-page fact or fiction report, so you don't have to.

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A Sneak Peek at LinkedIn's New Advertising Toolbox

LinkedIn offered a sneak peek into its product roadmap. Here are the most recent changes and updates that may impact its community.

Digital display of Door County's website marketing.

[Case Study] How a DMO Increased Email Marketing Impact in Less Than Three Months

Email marketing. It's the best and the worst. Here are 5 ways you can streamline production and increase engagement.

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Mining New Blog Topics From Your Digital Marketing Tools

A healthy digital marketing plan includes content development. If you're low on inspiration, here are three ways to mine new blog topics.

Graphic illustration of why your website needs an SEO audit.

It's Time to Schedule Your Annual SEO Audit

Great marketing involves a consistent investment in SEO. If you don't have a monthly plan, be sure to at least conduct an annual audit.

[Case Study] How an Ecommerce Store Grew 50% With Google Shopping

Come see how we helped a primarily brick-and-mortar store "buy customers" using online advertising. Paid campaigns paired with Google Shopping had a nearly 2:1 return. 

Graphic representation of how to create a thoughtful brand voice.

How to Create a Well-Defined Brand Voice For Your Business

A well-crafted brand voice, combined with a focused marketing strategy, will make a huge impact on your brand.

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Improve Your Lead Form Conversion Rates With Click Maps

Track activities on your website! These insights can help you make the proper changes to improve conversions.

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TLDR; We Read The 2022 Digital Marketing Trend Reports So You Don't Have To!

We tapped into the incredible resources of some of our top platform partners to offer you a collective overview of the marketing landscape.

Illustration of SEO vs. SEM digital marketing and why you need both.

SEO vs. SEM: What’s The Difference & Why You Need Both

SEO and SEM are different yet impactful interconnected digital marketing strategies. Both are a must-haves.

Graphic illustration of the power of personalized content with marketing automation.

Marketing Automation: The Power of Personalized Web Content

Marketing automation is a surefire way to take your digital marketing strategy to the next level.

Graphic illustration of why your website needs an SEO audit.

SEO Audit: Does Your Website Need One?

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance on search engines.

Graphic illustration of common pay-per-click mistakes that are costing you money.

5 Common Paid Ad Mistakes & How to Avoid Them

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.

Graphic illustration of why your website needs a proper content strategy.

Still Winging It? Why Your Website Needs a Proper Content Strategy

Content strategy is an integral part of a successful business and starts with a solid understanding of your audience.