Put buyer personas into practice: Capturing the voice of your customer is just the beginning for your business
Personas become truly useful with more intentional, strategic interactions that put customer information into context. Uncover psychographic data to fully understand needs, wants and motivations.
Camie Grabowski discusses how the DPC team rolled out a new digtial process. Working in phases, they dug deep to understand multiple user types, optimizing data intake and saving thousands of dollars and man hours.