Insights

You Need a Sitemap for UX and SEO - The "Why" & "How" of it All

A sitemap is more than just a tool for Google—it's a roadmap for SEO, content strategy, and UX design. Learn why every website needs one and how it can save you time, streamline your project, and boost your site’s performance.

Say No to the HiPPO & Yes to Effective CX Roadmapping With a Prioritization Model

The right prioritization model can help balance your company's annual wish list against its budget, resources and customer needs.

Missing a Customer Journey Map That Gives You Insights for Action? Here's Where to Start

Journey maps are critical for growing profit through customer loyalty — which only happens if they’re actionable.

Put Buyer Personas Into Practice: Capturing the Voice of Your Customer Is Just the Beginning

Your best ROI bet is using data to identify common traits across those you sell to, then building out customer personas.

[Interview] How Paper to Digital Transformation Saved Thousands

Working in phases, DPC dug deep to understand multiple user types, optimizing data intake, saving thousands of dollars and man hours.