NetSuite is beloved by many enterprise companies, with a focus on finance, technology, manufacturing, and hospitality. NetSuite is an amazing operational system, but marketing directors and sales leaders often prefer the editability and scalability of a Kentico website.
A common integration is combining the business reliability of NetSuite’s accounting and ERP suite with the power of a Kentico storefront.
There are many things to consider when marrying your front office-property with back-office applications. Hot topics will include security, performance, and data flow between available applications. Every company and every need for integration is different.
The Kentico + NetSuite Experience
Integrating these two platforms will create greater customer loyalty and enhance business automation for businesses with an ecommerce market. The Kentico storefront supports enhanced product and order workflows surrounding customer logins, tiered pricing models, lead capturing, and automated order processing. In the back end, NetSuite will support business pricing and fulfillment surrounding products and services, stock quantities, invoicing, and payment processing.
Why a Kentico Storefront?
Kentico is one of the few ecommerce platforms that comes with all the features needed to start an online store. Businesses choose to build a Kentico storefront because it is user-friendly for their team members and is optimized for SEO. It also includes promotional tools, multilingual support, and analytic reporting.
Kentico will also help:
- Track customers and prospects on your ecommerce website
- Manage marketing communications and content customizations
- Record visitors and conversions into NetSuite (Contact Record > Activity Log)
- Automatically generate and send orders and quotes to the appropriate staff
- Track shipping details and inventory in real-time
As Kentico manages front-end operations, it will integrate with NetSuite in order to generate custom reports, automate line of business applications, trigger custom quotes, and manage workflows (all the things you love about NetSuite.)
Leveraging Tools
No matter which platforms you leverage, the usefulness of your CRM, CMS, and ERP software depends on your business processes and how fully the software is integrated into your operations.
Is the human capital and the loss of revenue more or less shocking than the cost of integrating your NetSuite capabilities with a Kentico storefront?
If your company routinely loses orders, fails to upsell, or your ecommerce platform doesn’t work seamlessly with your office data, then the hidden labor and technology cost of “making it work” is tremendous. Human capital will prevent you from focusing on revenue-generating operations. It is vital to invest in your tools and leverage them as much as possible.
Integration Cost and Timing
The largest barrier for success is the cost of data management. Mapping data fields between different third-party systems is complicated. A dedicated business strategy will be required to make sure that data fields are mapped properly and stakeholders get the reports and transparency they need. You do not want to sacrifice the integrity of your data or the architecture of your business processes.
If you’re interested in discussing how to build a Kentico storefront around your Netsuite processes, give Lightburn a call to speak to a platform expert at (414) 347-1866 or via email at contact@lightburn.co.
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