Digital Strategy
Give your business the holistic strategy it deserves
In today's device-driven world, digital experiences are everything and fundamental strategies are no longer basic. They're a deeply researched and robust part of any business looking to create a lasting legacy. The true foundation of a successful digital strategy is your stakeholders, team members, and customers.
Roadmapping
A business-focused roadmap is essential for success. It can help realign goals and strategies to maximize impact, from the boardroom, to sale and service.
Persona Research
Connect with clients and customers at a deeper level. This helps create more effective, value-driven content that is confident, repeatable, and solution-focused.
Journey Maps
An objective understanding of user and customer behavior helps build more efficient processes, touchpoints, and service offerings. What helps them will help the bottom line.
Market Segmentation
Better engage users, clients, and customers by delivering personalized messages and experiences tailored to their needs, interests, and purchase habits.
5 uncomfortable A/B testing questions to ask when starting a testing program
A/B testing is a powerful part of your digital strategy. But only if you are ready to push aside assumptions to make room for greater customer experiences.
Ecommerce CRO strategies to increase your AOV + Maturity Quiz
Big box DTC marketplaces are rapidly advancing their digital customer experiences (CX), and small- and mid-sized businesses must keep up with them. Optimize conversion rates and improve AOV with these top tactics.
Easy(er) to implement examples of segmentation strategies
If you are about to jump into the segmentation and personalization pool, fear not. You can wade into the shallow end and start making waves with some easier(er)-to-implement personalization strategies.