February 27, 2023 (Milwaukee, Wisconsin) — Lightburn, a Third Ward-based digital agency, is excited to share that it, in conjunction with its 25th anniversary in March, has evolved its leadership team to better reflect the agency’s continued growth. These changes allow for expanded advancement opportunities for its team members and the agency’s roster of clients. Scott Wintheiser remains Chief Executive Officer, Andrew Wintheiser has taken on an advisory role within the organization, and Nora Lahl has assumed the role of Chief Operating Officer.
With these changes, they have announced promotions to a newly defined leadership team. Together with the partners, Lightburn’s leadership team now includes Colleen Campbell, recently promoted to Director of Client Strategy; Stacy Hannemann, recently promoted to Director of Production; and Clay Patterson, Director of Digital Marketing.
“This had been a long time coming. The Lightburn team grew 22% in the last year, and we knew growth like that would require adjustments to our historically flat structure,” said Nora Lahl, COO. “More than anything, these changes reflect the guidance and leadership that Stacy, Colleen, and Clay have already been contributing over the years. Their dedication to Lightburn and to our clients sets the tone for who we are as a company.”
And though the agency is celebrating a milestone anniversary, looking back on the past isn’t founder Scott Wintheiser’s style. He’d rather focus on what’s ahead. “Back in 1998 when we started the company, the web was a completely different place. And even though we couldn’t have fully imagined what the company would look like 25 years later, in many ways who we are hasn’t changed. Everyone here is just as curious and enthusiastic as my brother and I were back then, but now we’re providing vastly more complex solutions to our clients. I learn something new from the team every day, and I want to embrace that as we grow. We never want to be a top-down type of place.”
Stacy Hannemann and Clay Patterson have been with the agency for eight years, with Colleen Campbell joining in 2021. All are seasoned industry professionals who are looking forward to their expanding roles. “I’m really proud of my growth here at Lightburn,” says Stacy, who started as an account coordinator and quickly moved through the ranks in the project management department. “I'm excited to work with even more of our clients and team members to reach their goals, too.”
Lightburn is a Milwaukee-based digital agency specializing in website design and development, search engine optimization, paid advertising, and ecommerce. Since 1998, the agency has followed the guiding principles that digital transformation doesn’t have to be complicated or confusing, that the most successful websites and digital marketing campaigns are born of well-researched strategies and elegantly simple insights.