Insights

News and best practices from our pros

Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.

Banner image for Accessibility page featuring a "Welcome We Are Open" sign.

Your Inaccessible Website is Costing You Money

Web accessibility is not only a web-development issue, legal issue, and social-justice issue—it’s a financial one.
Corey Megown - Digital Experiences -
People using sticky notes to create a flow chart for market research and user design.

Five 2021 Design Trends That Are Here to Stay

Some design trends are flashes-in-the-pan, others fundamentally change the way we understand how users think about and interact with the internet. Come discover five new trends that are here to stay.
Betsy Cook - Digital Experiences -

Top Myths About Web Accessibility

Web accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business. To help sort fact from fiction, we've debunked four of the most common misconceptions about web accessibility.
Corey Megown - Digital Experiences -
Banner image for Accessibility page featuring a "Welcome We Are Open" sign.

Accessible For All: An Introduction to Web Accessibility

You’ve likely heard about the ADA and website accessibility concerns. In this blog series, we'll demystify the jargon, legalese, and technical complexities surrounding web accessibility.
Nora Lahl - Digital Experiences -
Lightburn team members in a meeting at a coffee shop.

Not Your Boss’s Office: 8 Spots to Work Remotely in Milwaukee

As a big fan of taking things off-campus and working remote a few hours a week, I’ve compiled eight spots in the Milwaukee area that are ideal for setting up shop and getting down to business.
Kate Kallenberger - Digital Experiences -
Lightburn 404 error page graphic.

8 Clever 404 Error Pages We Love

404 error pages are a great opportunity to show off a website’s personality while also offering help to potentially confused or lost users. Here are a few 404 pages we love.
Digital Experiences -
UX designer using a white board to sketch out wire frame designs

How Understanding UX Leads to Better Design

By partnering UX and visual design at the earliest stages, you can create a website that is both visually appealing and allows users to easily accomplish their goals.
Digital Experiences -
Lightburn team members meeting in a coffee shop discussing digital planning for clients.

Recruiting for User Research: There's Got to Be a Better Way!

Finding users for interviews or usability tests doesn't have to be an overwhelming task. Here are some tips to keep in mind as you embark on the recruiting process.
Digital Experiences -
A web developer writing code on their laptop

Three Ways to Improve User Experience with FullStory

FullStory gives you a look at how users are interacting with (and potentially struggling with) your website. Here are a few of our favorite ways you can use those insights to improve the user experience.
Digital Experiences -
photographer checking his camera at twilight in the middle of a photography shoot

Why Your Website Needs Professional Photography

Being bland or unmemorable—among other design faux pas—is one of the worst crimes a company trying to establish its brand can commit. Here's why you need professional photos for your website.
Digital Experiences -
Lo-fi UX wire frame sketches.

So, What Are Wireframes?

Given that wireframes are such a prominent part of the UX process, it’s important to talk about their role in the larger design process. Let's learn more.
Digital Experiences -
A person speeding by on a motorbike.

Is Page Speed All It's Cracked Up to Be?

Make no mistake, page speed is critical to a site's success from both search engine and user perspectives. However, is it the gold standard by which the performance of a site should be measured? Well, not exactly...
Digital Experiences -