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News and Best Practices From Our Pros
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Accessibility-First Web Design With Dark Mode in Mind
Discover how accessibility-first design improves usability for all—plus how to design an accessible dark mode experience users will love.
What Web Development Services Mean at Lightburn
“Web development” is a broad term, but at Lightburn, it means building digital solutions that are purposeful, practical, and built to last. We focus on what works so your website can support real goals, not just look good doing it.
Why Web Development Should Be the Backbone for Your Digital Marketing
Discover how web development serves as the foundation for digital marketing success. From SEO and user experience to e-commerce and data integration, see why a strong website is essential for driving meaningful results.
Where to Hire Someone to Build Your Website
Discover the best places to hire a professional for your website design and development needs. Learn what to look for, avoid common pitfalls, and explore your options for tailored solutions.
UX Test Methods: Finding the Right Fit for Your Challenges
Navigating the maze of user experience (UX) testing can be daunting, especially when you're not quite sure which method suits your specific needs. The key is aligning your testing strategy with the unique challenges you face.
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Digital Transformation with Jim Jung of Trico Corp
In this episode, we discuss Trico's journey from a product-based company to one that now heavily integrates services, particularly through digital ecosystems.
Enhance Your Website's Careers Page to Stand Out in a Competitive Hiring Market
Your company's website is often the first point of contact for prospective employees. Our recommended approach? Think of your careers section as a standalone microsite.
Cultivating Authentic Ecommerce Experiences for Connections That Convert
You may not have Amazon-level resources, but businesses have more options than ever to cultivate exceptional buying experiences.
Building a Scalable Mobile App: From UX to APIs and Beyond
App development is well worth the time, especially if it’s well-crafted and built to scale with your growing business.
[Interview] Evolve Your Brand by Deploying a Design System
We asked our lead UX/UI designer, and front end developer to share why design systems strengthen brand communications.
5 Uncomfortable A/B Testing Questions to Ask When Starting a Testing Program
A/B testing programs are powerful. But only if you are ready to push aside assumptions to make room for improvement.
Simple-Looking Web Design Is Easy, and Five Other UX Misconceptions That Still Exist
It's easy to get caught up in the rhetoric around "beautiful" web designs "that pop." Let's demystify these top misconceptions.
The Legitimate Usability of AI Writing Tools (Our Thoughts for Now)
Without adding to the screams of the Internet, we *are* being asked what our opinion is on AI-written content. So here goes.
Marketing During a Recession: The Best Defense is a Cost-Effective Offense
Although many businesses are pulling back on expenditures, your brand must make smart investments to retain its position in the market.
[Case Study] How to Modernize Your Business by Evolving Its Brand Identity
Evolving your brand can make a big impact on your market reach. This is especially true if you are also investing in other digital projects.
The Cold, Hard Business End of Digital Transformation: Level Up With These Growth Tips
When we say “digital transformation,” do your eyes roll...or light up? This is one buzzword that shouldn’t be ignored. Here's why.
4 Website Features That Make or Break a DMOs Conversion Rates
For destination marketing organizations, a website needs to inspire and connect. Here are the top 4 features that drive travel-centric conversions.
5 Components Every Modern Manufacturing Website Must Have
Successful manufacturers are launching new websites, D2C brands, investing in customer applications, and rethinking how they showcase products.
5 Essential Ingredients for Your Multi-Location Restaurant Website
“Where should we go for dinner?” The deciding factor may vary. What doesn’t, is how a great web experience can make or break the sale.
Improve Your Website's User Experience With Microsoft Clarity & FullStory
See how users interact with (and potentially struggle with) your website. Here are a few of our favorite ways to improve CX.
[Checklist] Navigating the Fine Line Between a Website Refresh & Website Redesign
It’s easy to get lost in the weeds when considering a website refresh or redesign. Here's how to determine what you'll need.
Retooling a Manufacturing Website & Sales Process for a D2C Market
Many manufacturers face the same challenges when transitioning their process to a D2C market. With a new market, comes new strategies.
[Case Study] How to Manage the Hierarchy of Your Website's Homepage
It is easy to find yourself stuck in the weeds when designing your website's homepage. More often than not, stakeholders will fight over real estate.
7 Small Updates That Will Make a Big Impact on Your Website’s Accessibility
There are a number of “small wins” that will cover the vast majority of accessibility best practices without blowing your budget.
A Branding Case Study for a New D2C Ecommerce Company
Branding is a vital part of your digital strategy. The following case study highlights the branding process for Bilberry West, our new direct-to-consumer ecommerce business.
Optimizing Your Website to Attract and Excite Top Talent
The hiring process begins online. Organizations need to bare their proverbial souls through exceptional cultural branding.
Top Web Accessibility Myths: Busted by Our Resident WCAG Expert
Web accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business.
What You Need to Know Before You Begin Your Next Digital Project
Here are our top tips for a smooth, collaborative, pleasant and ultimately successful digital project.
5 Web Design Trends That Evolved How We Use The Internet
Some web design trends are flashes-in-the-pan, others fundamentally change the way customers interact with brands.
How User Experience (UX) Leads to Better Web Design
By partnering UX and visual design, you can create a website that is visually appealing and allows users to easily accomplish their goals.
Wireframes Are More Than Just a Website's Blueprint: They're a Vital Part of UX design
Given that wireframes are such a prominent part of the UX process, it’s important to talk about their role in the larger design process.
Is Website Page Speed All It's Cracked Up To Be?
Make no mistake, page and site speed is critical to a site's success from both search engine and user perspectives. However, is it the gold standard by which the performance of a site should be measured? Well, not exactly...