Insights
News and best practices from our pros
Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.
Reimagining your B2B sales process for a D2C market
Many companies face the same challenges when transitioning their sales process to a D2C market. With a new market, comes new strategies to deliver custom products.
How to manage the real estate and hierarchy of your website's homepage
It is easy to find yourself stuck in the weeds when designing your website's homepage. More often than not, stakeholders will fight over its real estate and hierarchy.
7 small updates that will make a big impact on your site’s accessibility
There are a number of “small wins” that will cover the vast majority of accessibility best practices without blowing your budget.
Corey Megown
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Digital Experiences
A branding case study for a new D2C ecommerce company
Branding is a vital part of your digital strategy. The following case study highlights the branding process for Bilberry West, our new direct-to-consumer ecommerce business.
Staci Tischer
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Digital Experiences
Become a hiring hero by optimizing your website to attract top talent
In today's market, the recruitment process begins online. Organizations need to bare their proverbial soul and communicate through exceptional cultural branding.
Staci Tischer
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Digital Experiences
Your inaccessible website is costing you money
Web accessibility is a web-development issue, legal issue, and social-justice issue—it's a financial one. If you make money from your website or hope to, you will want to invest in accessibility.
Corey Megown
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Digital Experiences
Top web accessibility myths
Web accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business. To help sort fact from fiction, we've debunked four of the most common misconceptions about web accessibility.
Corey Megown
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Digital Experiences
What you need to know before you begin your next digital project
When embarking on a new digital project, it may seem like there are a thousand things to worry about. Here are our top tips for a smooth, collaborative, pleasant, and ultimately successful digital project.
Stacy Hannemann
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Digital Experiences
5 web design trends that evolved how we use the internet
Some design trends are flashes-in-the-pan, others fundamentally change the way we understand how users think about and interact with the internet. Come discover five new trends that are here to stay.
Betsy Cook
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Digital Experiences
Accessible for all: An introduction to web accessibility
In this blog we've demystify the jargon, legalese, and technical complexities surrounding web accessibility.
Nora Lahl
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Digital Experiences
Not your boss’s office: 8 spots to work remotely in Milwaukee
As a big fan of taking things off-campus and working remote a few hours a week, I’ve compiled eight spots in the Milwaukee area that are ideal for setting up shop and getting down to business.
Kate Kallenberger
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Digital Experiences
8 clever 404 error pages we love
404 error pages are a great opportunity to show off a website’s personality while also offering help to potentially confused or lost users. Here are a few 404 pages we love.
How understanding user experience (UI) leads to better design
By partnering UX and visual design at the earliest stages, you can create a website that is both visually appealing and allows users to easily accomplish their goals.
Recruiting for user research: There's got to be a better way!
Finding users for interviews or usability tests doesn't have to be an overwhelming task. Here are some tips to keep in mind as you embark on the recruiting process.
Three ways to improve user experience with FullStory
FullStory gives you a look at how users interact with (and potentially struggle with) your website. Here are a few of our favorite ways to use those insights to improve the user experience.
Why your website needs professional photography
Being bland or unmemorable—among other design faux pas—is one of the worst crimes a company trying to establish its brand can commit. Here's why you need professional photos for your website.
So, what are wireframes and why are they used in website development?
Given that wireframes are such a prominent part of the UX process, it’s important to talk about their role in the larger design process. Let's learn more.