Insights

Your Inaccessible Website is Costing You Money

Web accessibility is not only a web-development issue, legal issue, and social-justice issue—it’s a financial one.

Five 2021 Design Trends That Are Here to Stay

Some design trends are flashes-in-the-pan, others fundamentally change the way we understand how users think about and interact with the internet. Come discover five new trends that are here to stay.

Top Myths About Web Accessibility

Web accessibility is getting a lot of buzz, but most people don't have a clear idea of what it means to their business. To help sort fact from fiction, we've debunked four of the most common misconceptions about web accessibility.

Accessible For All: An Introduction to Web Accessibility

You’ve likely heard about the ADA and website accessibility concerns. In this blog series, we'll demystify the jargon, legalese, and technical complexities surrounding web accessibility.

Not Your Boss’s Office: 8 Spots to Work Remotely in Milwaukee

As a big fan of taking things off-campus and working remote a few hours a week, I’ve compiled eight spots in the Milwaukee area that are ideal for setting up shop and getting down to business.

8 Clever 404 Error Pages We Love

404 error pages are a great opportunity to show off a website’s personality while also offering help to potentially confused or lost users. Here are a few 404 pages we love.

How Understanding UX Leads to Better Design

By partnering UX and visual design at the earliest stages, you can create a website that is both visually appealing and allows users to easily accomplish their goals.

Recruiting for User Research: There's Got to Be a Better Way!

Finding users for interviews or usability tests doesn't have to be an overwhelming task. Here are some tips to keep in mind as you embark on the recruiting process.

Three Ways to Improve User Experience with FullStory

FullStory gives you a look at how users are interacting with (and potentially struggling with) your website. Here are a few of our favorite ways you can use those insights to improve the user experience.

Why Your Website Needs Professional Photography

Being bland or unmemorable—among other design faux pas—is one of the worst crimes a company trying to establish its brand can commit. Here's why you need professional photos for your website.

So, What Are Wireframes?

Given that wireframes are such a prominent part of the UX process, it’s important to talk about their role in the larger design process. Let's learn more.

Is Page Speed All It's Cracked Up to Be?

Make no mistake, page speed is critical to a site's success from both search engine and user perspectives. However, is it the gold standard by which the performance of a site should be measured? Well, not exactly...