Digital marketing, simplified
"Build it and they will come" only applies to baseball fields in Iowa, not the mean streets of the information superhighway. Good thing we're experts in identifying target audiences and crafting tailored messaging that sparks engagement and delivers action-oriented business analytics.
Strong organic search rankings help you rise above the competition by focusing on technical and on-page (content) best practices. This tried-and-true formula must be applied and evolved over time to continuously stay ahead of the pack. Our integrated team can handle it all with ease.
We know paid media covers a relatively large scope. There are a lot of considerations when you're exploring paid search or paid advertising. Which keywords convert well? Which audiences should we reach? What media type is best and on which channel? Do you use display ads or retargeting? It can feel overwhelming, but our team of experts can help make your digital ads as simple as possible.
Automating form confirmations, emails, or other communications creates a more robust and personal experience for your audience while minimizing internal workflows and processes. Automation allows your users to interact with you faster and relative to their immediate needs. We'll help you engage and delight with your customers at the right time, every time.
98% of your website visitors won't buy from you the day they visit your storefront. But never fear! Using in-depth analysis and user testing, we can help you uncover quick wins, create personalized advertising plans, and ensure you are top of mind the moment visitors are ready to purchase.
Featured Client Profile
RapidForce Shapes are a globally unique product designed to fill the gap between kinesiology tape and athletic tape. The product was relatively new to the ecommerce market and stakeholders where looking to make an impact quickly.
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How else can Lightburn help?
PODCAST EP: 05 — When you think of marketing, do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground, offering real-world advice on how to move forward without getting in your own way.
Nearly every day, marketing directors, advertising planners, and agency partners are asked about the pros and cons of search engine optimization (SEO) and search engine marketing (SEM). Commonly, business owners and sales leaders are uncertain how to define these different, yet impactful digital marketing strategies.
Content personalization and automated drip email campaigns are two marketing-automation tactics with relatively low barriers to entry. which makes them a surefire way to take your digital marketing strategy to the next level.