Now you may be asking, “isn’t a click map the same thing as a heat map?”
Well, not exactly.
Heat maps simply show “splotches” that vaguely hint at real insights. Click maps are an evolved version of heat maps that show you precisely how people engage with each element on any given page.
Click Maps: A Quick Case Study
Click maps’ edge over heat maps is that they let you see how users are interacting with specific elements—not just how the form and landing page are performing in general. And, as we’ve found time and time again, the less information you ask for on a landing page, the higher your conversion rate is going to be.
With these two points in mind, we set off to increase lead-form conversions on our client’s “Get A Free Estimate” landing page and form.
Using a click map, we were not only able to determine which elements users were clicking on first and which they were skipping, we were able to determine exactly where we were losing them in the form-fill process. This helped guide our recommendations on which requests for information could be removed and which could be optimized.
Click maps provide a new dimension of data that allows you to monitor user engagement and behavior in a whole new way.
You’re no longer limited by inaccurate heat maps.
Instead, click maps show you precisely how users are interacting with and leaving your site across devices, browsers, and content types.