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With 74 percent of consumers turning to social media to help make buying decisions—and 80 percent of them saying they trust product recommendations from their peers—it’s no secret that social media is becoming increasingly important when it comes to online shopping.

Social media provides a platform for conversations, reviews, information, and expression and allows ecommerce businesses to build unique relationships with their customers. Social media, if used creatively and strategically, can help these businesses connect with their target audiences to drive traffic and increase conversions. Here are a few social media strategies that can help boost your digital footprint and increase sales for your ecommerce business.

Smart Targeting and Dynamic Product Ads

Once you figure out your ideal customer base, you can use targeting options provided by social media sites like Facebook to target your ads to relevant customers. Facebook provides you with numerous targeting options based on location, demographics, device type, etc. It also provides you with features like custom audiences and retargeting. Using these targeting options, you will be able to reach your potential customers effortlessly and engage them more effectively.

Dynamic Product Ads can be used to retarget customers who have previously shown interest in your products or services. To drive more sales across devices, Dynamic Product Ads now provide a lot of flexibility and variety in functionality to ecommerce advertisers.

Establish Connections With Influencers

Influencers are social media gurus with large followings who can help your brand by simply promoting your products on social media. Influencers can help raise brand awareness, drive engagement, and boost conversions for your ecommerce business.

When influencers vouch for your brand, they help you win the trust of your target audience while generating buzz. Seems easy enough, but it’s imperative to find the right influencer who embodies or complements your brand’s voice and personality. You also have to ensure that their creative style will work well with your brand once they start creating content. Creating an influencer marketing campaign is no walk in the park, but can lead to increased sales when done right. 

Focus on Engagement

Ecommerce marketing is more than pushing products and promotions to your potential customers. Social media provides numerous ways in which ecommerce brands can make online shopping a delightful experience for consumers. You can engage your audiences through live polls, live videos, user-generated content, contests, and much more. Understanding the wants and needs of your customers can help you curate your brand’s content and content formats accordingly.

Social media can also be used as an effective customer service tool. A lot of consumers today loathe having to talk to customer service representatives on the phone and would prefer to have a quick conversation online. Tools like Facebook Messenger allow you to connect instantly with your customers and answer any questions they might have.

Integrating social media into your marketing mix is crucial for being competitive in the ecommerce space. If you invest in the right strategy, you can improve brand awareness, drive more traffic and conversions, increase customer engagement and loyalty, and ultimately grow your business.

Erin Swanson
Lightburn Alum

Ready to Up Your Ecommerce Game?