Lightburn’s Latest and Greatest Ideas

PODCAST EP: 05 — When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.

Nearly every day, marketing directors, advertising planners, and agency partners are asked about the pros and cons of search engine optimization (SEO) and search engine marketing (SEM). Commonly, business owners and sales leaders are uncertain how to define these different, yet impactful digital marketing strategies. 

We're currently looking for a talented SEO Analyst to join the team at Lightburn.

With click maps, you can track users' activities on your website, see what elements they're clicking on, and gain other valuable insights that can be put toward improving your lead conversions.

If you're in the market for a solid email-marketing platform, look no further than Kentico. With its lead scoring, contact management, personalization, and workflow tools, it creates a robust system that will simplify your digital marketing efforts.

In the last decade, more companies have started to offer live chat as an additional communication channel. Most recently, the rise of automation and AI has created new methods for assisting customers in search of answers, advice, or guidance: chatbots.

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance in search engines, but it can also yield some valuable insights into UX, content, user behavior, and performance.

Email automation is the key to staying in front of your customers after their initial purchase. MailChimp, the popular email marketing platform, has several email campaigns to help improve customer retention. Here are a few of our favorites.

To better understand how digital assistants might affect search and search marketing, we spent a few months researching and testing them out. Here's what we found.

From providing semantic context for news articles and product reviews to identifying movie clips and upcoming events, schema markup is an important component of your overall website, SEO, and marketing strategies.

MailChimp is one of the most popular email marketing platforms on the market, and for good reason. Here are some tips and tricks to get to the most of the service.

Both Cost-Per-Click (CPC) and Cost-Per-Thousand (CPM) models have their places in ad buying, but which one is the best choice for you?