Lightburn’s Latest and Greatest Ideas

With click maps, you can track users' activities on your website, see what elements they're clicking on, and gain other valuable insights that can be put toward improving your lead conversions.

If you're in the market for a solid email-marketing platform, look no further than Kentico. With its lead scoring, contact management, personalization, and workflow tools, it creates a robust system that will simplify your digital marketing efforts.

In the last decade, more companies have started to offer live chat as an additional communication channel. Most recently, the rise of automation and AI has created new methods for assisting customers in search of answers, advice, or guidance: chatbots.

An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance in search engines, but it can also yield some valuable insights into UX, content, user behavior, and performance.

Email automation is the key to staying in front of your customers after their initial purchase. MailChimp, the popular email marketing platform, has several email campaigns to help improve customer retention. Here are a few of our favorites.

To better understand how digital assistants might affect search and search marketing, we spent a few months researching and testing them out. Here's what we found.

From providing semantic context for news articles and product reviews to identifying movie clips and upcoming events, schema markup is an important component of your overall website, SEO, and marketing strategies.

MailChimp is one of the most popular email marketing platforms on the market, and for good reason. Here are some tips and tricks to get to the most of the service.

Both Cost-Per-Click (CPC) and Cost-Per-Thousand (CPM) models have their places in ad buying, but which one is the best choice for you?

Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.

Google AdWords and Bing are amazingly powerful digital marketing tools. Here are five common issues we’ve encountered in accounts of all budgets and sizes.