PODCAST EP: 05 — When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.Read more - Marketing Strategy: How to Beat the Competition
Nearly every day, marketing directors, advertising planners, and agency partners are asked about the pros and cons of search engine optimization (SEO) and search engine marketing (SEM). Commonly, business owners and sales leaders are uncertain how to define these different, yet impactful digital marketing strategies.Read more - SEO vs SEM: What’s the Difference and Why It Matters
We're currently looking for a talented SEO Analyst to join the team at Lightburn.Read more - We're Hiring! SEO Analyst
With click maps, you can track users' activities on your website, see what elements they're clicking on, and gain other valuable insights that can be put toward improving your lead conversions.Read more - Improve Lead Form Conversions With Click Maps
If you're in the market for a solid email-marketing platform, look no further than Kentico. With its lead scoring, contact management, personalization, and workflow tools, it creates a robust system that will simplify your digital marketing efforts.Read more - Quick Guide: Kentico Email Marketing
In the last decade, more companies have started to offer live chat as an additional communication channel. Most recently, the rise of automation and AI has created new methods for assisting customers in search of answers, advice, or guidance: chatbots.Read more - Three Things You Should Know About Chatbots
An SEO audit gives you a behind-the-scenes glimpse into the factors that affect your website's performance in search engines, but it can also yield some valuable insights into UX, content, user behavior, and performance.Read more - SEO Audit: Does Your Website Need One?
Email automation is the key to staying in front of your customers after their initial purchase. MailChimp, the popular email marketing platform, has several email campaigns to help improve customer retention. Here are a few of our favorites.Read more - Four Automated MailChimp Campaigns to Improve Customer Retention
To better understand how digital assistants might affect search and search marketing, we spent a few months researching and testing them out. Here's what we found.Read more - Search Marketing with Google Home
From providing semantic context for news articles and product reviews to identifying movie clips and upcoming events, schema markup is an important component of your overall website, SEO, and marketing strategies.Read more - Schema.org and Its Impact on SEO
MailChimp is one of the most popular email marketing platforms on the market, and for good reason. Here are some tips and tricks to get to the most of the service.Read more - Four Next-Level Ways to Get the Most Out of MailChimp
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