A manufacturing worker looking over a factory floor with a tablet taking Ecommerce inventory.

Trico Corporation

How well-designed CX can reduce website and app friction in manufacturing


Professional Services, Manufacturing




Ongoing since 2020


Gated client applications


Trico Corporation, a nearly 100-year-old provider of lubrication management solutions, first came to us looking to redesign their flagship web application. We built a great relationship and continue to evolve their digital presence into a more global marketplace. Leadership is technology-focused and forward-thinking, so we have diligently and iteratively redesigned the corporate website, optimized their service apps, launched new products and laid the groundwork for future content personalization and email marketing goals. 


Create a robust client app

Simplifiy and seamlessly deliver lab-analyzed data to customers.

Personalize web experiences

Connect with global clients with custom-curated web and marketing content.

Expand into new marketplaces

Help launch new products and grow visitor engagement across channels.


  1. 01.

    Re-organize and re-designed the app experience

    To quickly jumpstart the app, we included Trico's development team to answer real-time questions and obtain third-party APIs. As a flagship service, the app had to simplify the oil sampling lifecycle for its clients, storing data, showcasing statuses and displaying results. Data had to be integrated from multiple locations and converted into easy-to-understand, download and print visual data.
  2. 02.

    Complete a comprehensive discovery and design plan

    During the app project, we quickly realized that the corporate website needed some attention. After the app launched, we began conducting a robust discovery that included user research, CMS evaluations, content strategy planning and personalization design. This created a defined roadmap for the business, journey maps for customers and a strategic plan to move projects forward.
  3. 03.

    Design a new corporate website with Kentico

    Armed with a plan, we designed and developed a new, internationally-focused corporate website that leverages Kentico's out-of-the-box features, helping their admins manage over 500 product variants delivered with a dynamic navigational structure. We also took advantage of the DXP's flexibility to enhance the front-end design and the user shopping experience, which includes robust cross-cut filtering across products, services, and category types.
  4. 04.

    Uphold brand messaging across advertising efforts

    To support these initiatives, we have created a robust, ongoing digital marketing plan focusing on organic search engine optimization tactics, content personalization, and paid search advertising. This maintains the technical foundation of the service apps and corporate website while increasing reach.


  • Digital Experiences
  • Digital Marketing
  • Maintenance & Support
  • Ecommerce


Trico's investments continue to increase engagement and conversions across the board


Increase in conversions
Increase in new users
New users from PPC
Conversions from organic
* last year compared to previous

Ongoing upgrades

Trico continues to double down on their digital assets, increasing visibility and investing in new product advertising.

Design and development

Working with the Trico team, we continue to help create customized experiences that can be managed and monitored in house.
read more about Design and development

Maintenance and support

Our team continues to proactively monitor, maintain, support and optimize their website and customer applications.
read more about Maintenance and support

Digital marketing

To support a new product we've helped design a go to market plan, with ongoing SEO and paid advertising initiatives.
read more about Digital marketing