Marquette University is a highly-recognized institution located in the heart of downtown Milwaukee. It's Office of University Relations relied on an outdated WordPress site to publish daily articles for students, faculty, and staff. Still, the design needed to be updated, the structure no longer aligned with content needs, and publishers needed more tools and flexibility to highlight feature stories effectively. It was time for a major redesign and rebuild for the primary news hub, Marquette Today.
Connect with the communityModernize the site's layout to better engage students, facility, and staff.
Make information easier to findRethink how the site organizes and delivers content across categories.
Simplify publicationBuild a flexible, low-maintenance publication process for administrators.
Defined a new content strategy that captured the needs of its usersThis engagement is all about content. The new content strategy included re-imagined architecture, navigation, and tagging systems. News, features, events, and articles are engaging and intuitive across various audiences and topics.
Evolved the UX into a flexible design systemWe designed a modern, best-in-class website that reflects the Marquette University brand. It was vital to us that we set the team up for success with custom templates that empower admins to add and scale content by topics, colleges, and schools.
Created robust, logic-driven rulesThe custom WordPress theme was specifically built using an array of logic-centric templates, blocks, and rules based on page type, content type, and publication location. No one likes duplicated content. The structure maintains quality while offering page flexibility.
Migrated and archived content using WP EngineWe moved the site to WP Engine to leverage its content migration tool. All 6,000 plus articles from 2020 to today were re-themed, adapting historical content to the new structure. Content migration alone could've been an uphill battle, but we could handle most of the migration automatically, saving many hours of manual content entry.
- Digital Experiences
With a fresh new look, Marquette Today can continue to connect with its community and increase daily readership.