Two team members engaged in conversation.
All Client Profiles

Concurrency, Inc.

Transforming an IT leader’s digital presence

Industry

Professional Services

Platform

Kentico

Duration

16 Weeks

Deliverables

concurrency.com

Overview

Concurrency is an award-winning business and technology professional services powerhouse that uses a digital toolbox of innovative and effective solutions to help companies transform their operation for the better. But with all their time and energy dedicated to their ever-growing client roster, Concurrency’s own digital presence started to feel left behind.

Goals

Upgrade the website structure

The site was old (i.e. non-responsive) and the CMS was difficult for their team to work with.

Improve content marketing efforts

To establish themselves as subject matter experts and demonstrate their innovative, “change agent” approach.

Find a reliable web platform partner

Concurrency needed a platform could match their high standard of efficiency, reliability, and all-around excellence.
Web design on tablet for Concurrency, Inc. website.
Web design on mobile for Concurrency, Inc.

Solutions

  1. 01.

    Build their new site on Kentico EMS

    The brand new Concurrency.com was leaner, cleaner, and responsive. Adding crystal clear calls-to-action helped increase engagement and generate leads. Plus, the user-friendly CMS allows their internal team to create landing pages, blog posts, and event announcements more easily and efficiently.
  2. 02.

    Develop next-level landing pages

    We enhanced their very targeted marketing efforts with inventive and innovative landing pages to engage users and offer value.
  3. 03.

    Stable hosting with Azure

    We know technology. They definitely know technology. Combining our super-powers allowed us to quickly identify challenges, assess platforms, and tailor a solution that met their global standard.

Services

  • Digital Experiences

Summary

With a focus on lead generation, we were able to see an increase across all marketing channels.

Outcomes

27%
Increase in Traffic
25%
Increase in Organic Traffic
75%
Increase in Lead Forms

And currently...

As is often the case with our clients, the collaboration doesn’t stop when the initial projects are finished. Lightburn is currently providing crucial ongoing services for Concurrency, including:

Web Development

Concurrency underwent a complete rebranding, which we helped apply throughout the website without compromising its UX and functionality. We also crafted a microsite for their on-going podcast for extended marketing reach.

Maintenance & Support

Constant upkeep is what helps our clients avoid unnecessary downtime, which was key to the Concurrency team. Our support ensures they always deliver consistent and strategic value across all of their channels.