The American Butter Institute (ABI) is helping change the way Americans think about butter. ABI is an association for manufacturers, processors and distributors of butter and butter products. With today's health-conscious market, it's important for ABI to share recipes and tips showcasing why butter is better — all natural and made with simple ingredients.
Bring a bold design to lifeWork with the company's art director to create an interactive visual experience.
Showcase product recipesCreate a stunning and compelling way to showcase why butter is better.
Encourage user participationIncrease viewership and encourage consumers to purchase butter.
Focus on user experience, power by KenticoOur team brought the campaign to life with an easy-to-navigate website that facilitates content development — sharing distributor stories, sustainability practices and other exclusives, using Kentico.
Cook up stunning Instagram-worthy visualsOur designers created visually impactful videos and images that rendered well on Pinterest and other social channels to generate interest, drive traffic and support product sales.
Deliver hard-working schemasOur Digital Marketing team built recipe-centric schemas that drove organic search traffic and added a Mailchimp integration to encourage community participation through newsletter subscriptions.
- Digital Marketing
- Maintenance & Support
This standalone digital marketing campaign site focused on product sales through the distribution of delicious and Instagram-ready recipes.