The American Butter Institute (ABI) is helping change the way Americans think about butter. ABI is an association for manufacturers, processors, and distributors of butter and butter products. With today's health-conscious market, it's important for ABI to share recipes and tips showcasing why butter is better—all natural and made with simple ingredients. Together with their art director, we created a standalone campaign site focused on product sales through the distribution of delicious and Instagram-ready recipes.
Bring a bold design to lifeWork with the companies art director to create an interactive visual experience.
Showcase product recipesCreate a stunning and compelling way to showcase why butter is better.
Encourage user participationIncrease viewership and encourage consumers to purchase butter.
Focus on user experienceOur team helped bring the campaign to life with and easy to navigate website with a focus on content development—sharing distributor stories, sustainability practices, and other exclusives.
Cook up stunning visualsOur designers helped create visually impactful videos and images that rendered well on Pinterest and other social channels to create interest, drive traffic, and support product sales.
Deliver hard-working schemasOur Digital Marketing team built recipe-centric schemas that drove organic search traffic and added a Mailchimp integration that encourages community participation through newsletter subscriptions.
- Digital Marketing
- Maintenance & Support
This campaign-specific website has reached new audiences, and helped educate users about the delicious power of butter.