American Butter Institute

Cooking up a rich user experience by going bold with butter

Industry

Food & Beverage

Platform

Kentico

Duration

12 Weeks

Deliverables

goboldwithbutter.com

Overview

The American Butter Institute (ABI) is helping change the way Americans think about butter. ABI is an association for manufacturers, processors, and distributors of butter and butter products. With today's health-conscious market, it's important for ABI to share recipes and tips showcasing why butter is better—all natural and made with simple ingredients.

Goals

Bring a bold design to life

Work with the companies art director to create an interactive visual experience.

Showcase product recipes

Create a stunning and compelling way to showcase why butter is better.

Encourage user participation

Increase viewership and encourage consumers to purchase butter.

Solutions

01.

Focus on user experience, power by Kentico
Our team helped bring the campaign to life with and easy to navigate website with a focus on content development—sharing distributor stories, sustainability practices, and other exclusives using Kentico.
02.

Cook up stunning Instagram-worthy visuals
Our designers helped create visually impactful videos and images that rendered well on Pinterest and other social channels to create interest, drive traffic, and support product sales.
03.

Deliver hard-working schemas
Our Digital Marketing team built recipe-centric schemas that drove organic search traffic and added a Mailchimp integration that encourages community participation through newsletter subscriptions.

Services

Digital Marketing
Maintenance & Support

Summary

This standalone digital marketing campaign site focused on product sales through the distribution of delicious and Instagram-ready recipes.

Sautéed in Awesome...

ABI and the Lightburn team were a great pair. Since launching this campaign, we have continued to make changes and updates to the campaign's website, and have become long-term hosting and maintenance partners.

Maintenance and Support

For those edits, updates, and additions that exceed their internal capabilities, we jump in and make sure the digital experience is current and without interruption.