pancakes with a large pat of butterwith syrup pouring over them

American Butter Institute

Cooking up a rich user experience by going bold with butter

Industry

Food & Beverage

Platform

Kentico

Duration

12 Weeks

Deliverables

goboldwithbutter.com

Overview

The American Butter Institute (ABI) is helping change the way Americans think about butter. ABI is an association for manufacturers, processors, and distributors of butter and butter products. With today's health-conscious market, it's important for ABI to share recipes and tips showcasing why butter is better—all natural and made with simple ingredients. Together with their art director, we created a standalone campaign site focused on product sales through the distribution of delicious and Instagram-ready recipes.

Goals

Bring a bold design to life

Work with the companies art director to create an interactive visual experience.

Showcase product recipes

Create a stunning and compelling way to showcase why butter is better.

Encourage user participation

Increase viewership and encourage consumers to purchase butter.
Web design on tablet for Go Bold.
Web design on mobile for Go Bold.

Solutions

  1. 01.

    Focus on user experience

    Our team helped bring the campaign to life with and easy to navigate website with a focus on content development—sharing distributor stories, sustainability practices, and other exclusives.
  2. 02.

    Cook up stunning visuals

    Our designers helped create visually impactful videos and images that rendered well on Pinterest and other social channels to create interest, drive traffic, and support product sales.
  3. 03.

    Deliver hard-working schemas

    Our Digital Marketing team built recipe-centric schemas that drove organic search traffic and added a Mailchimp integration that encourages community participation through newsletter subscriptions.

Services

  • Digital Marketing
  • Maintenance & Support

Summary

This campaign-specific website has reached new audiences, and helped educate users about the delicious power of butter.

Outcomes

509%
Increase in Pageviews

Sautéed in Awesome...

ABI and the Lightburn team were a great pair. Since launching this campaign, we have continued to make changes and updates to the campaign's website, and have become long-term hosting and maintenance partners.

Maintenance and Support

For those edits, updates, and additions that exceed their internal capabilities, we jump in and make sure the digital experience is current and without interruption.
read more about Maintenance and Support