Wells Vehicle Electronics

Audience personas and journey maps

During the discovery & planning phase, our UX team created personas and journey maps through deep audience research. These documents shaped strategy, transformed site redesigns, and are still used in other channels by sales, marketing and HR teams.

Category and navigation redesign

We wrote new product detail pages with compelling, search optimized copy based on engineers' technical points. We then integrated their ERP and logistics systems, showcasing the dealer locator to better facilitate purchase. User personas emphasized that different audiences want different information, which we made easier to find through improved navigation.

Simpler site management

We walked Wells VE through the pros and cons of all potential CMS solutions. With this knowledge, their team decided to stick with WordPress, though they moved from Elementor to its more streamlined Gutenberg editor. UX & design guided the rebuild with wireframes and solutions to integrate dynamic media, helping site administrators make edits more efficiently.

Unique look and feel for Careers

An audience of manufacturing pros seeking jobs views a site differently than potential customers. The Careers section became a distinct microsite that maintains the same full-site structure and back end.