A sample of colored envelopes which are featured as a part of Lightburn's web development client profile.

Western States Envelope

Pushing the ecommerce envelope for a centuries-old paper company


Manufacturing, Ecommerce




Three Years


Western States Envelope is a 100-year-old manufacture of business envelopes, card stock, and specialty materials. With such a wide range of products, breaking through into a direct-to-consumer market required extra focus on ecommerce, product management, and navigation — bringing them into a new century required strategy, consideration, and logistical support. 


Put a stamp on the direct-to-consumer market

Reach a new retail audience without cannibalizing existing sales channels or partnerships.

Expand on current business operations

Streamline logistics, fulfillment, and customer service operations that support the D2C market.


  1. 01.

    Researching a new strategy

    We invested time in researching Fourfold’s product offerings, target keywords, and competitive landscape so we could establish a thoughtful brand and digital transformation strategy.
  2. 02.

    Creation of a brand new brand

    Our team developed a creative name, logo, personality, and other brand assets that would help differentiate in the marketplace. The result was Fourfold: a clean, modern website that provides an effective platform for communicating the brand identity as well as a unique user experience that’s tailored to how consumers search for and shop for paper products online.
  3. 03.

    A robust ecommerce solution

    Loaded with 3,000 + products, we built a new ecommerce website using the Kentico CMS. We implemented a custom responsive design that was fully integrated with the company’s existing ERP system to help their team manage logistics and customer service during each stage of the consumer lifecycle.


  • Digital Experiences
  • Digital Marketing
  • Ecommerce

Ship it!

After slapping on a stamp and shipping the site, we worked directly with the Fourfold team to manage their digital marketing programs.

Digital Marketing

After building a robust website and creating a new brand, we ran more than sixteen digital marketing campaigns to reach a new audience.
read more about Digital Marketing