A sample of colored envelopes which are featured as a part of Lightburn's web development client profile.

Western States Envelope

Pushing the ecommerce envelope for a centuries-old paper company

Industry

Manufacturing, Ecommerce

Platform

Kentico

Engagement

Three Years

Overview

Western States Envelope is a 100-year-old manufacture of business envelopes, card stock, and specialty materials. With such a wide range of products, breaking through into a direct-to-consumer market required extra focus on ecommerce, product management, and navigation — bringing them into a new century required strategy, consideration, and logistical support. 

Goals

Put a stamp on the direct-to-consumer market

Reach a new retail audience without cannibalizing existing sales channels or partnerships.

Expand on current business operations

Streamline logistics, fulfillment, and customer service operations that support the D2C market.

Solutions

  1. 01.

    Researching a new strategy

    We invested time in researching Fourfold’s product offerings, target keywords, and competitive landscape so we could establish a thoughtful brand and digital transformation strategy.
  2. 02.

    Creation of a brand new brand

    Our team developed a creative name, logo, personality, and other brand assets that would help differentiate in the marketplace. The result was Fourfold: a clean, modern website that provides an effective platform for communicating the brand identity as well as a unique user experience that’s tailored to how consumers search for and shop for paper products online.
  3. 03.

    A robust ecommerce solution

    Loaded with 3,000 + products, we built a new ecommerce website using the Kentico CMS. We implemented a custom responsive design that was fully integrated with the company’s existing ERP system to help their team manage logistics and customer service during each stage of the consumer lifecycle.

Services

  • Digital Experiences
  • Digital Marketing
  • Ecommerce

Ship it!

After slapping on a stamp and shipping the site, we worked directly with the Fourfold team to manage their digital marketing programs.

Digital Marketing

After building a robust website and creating a new brand, we ran more than sixteen digital marketing campaigns to reach a new audience.
read more about Digital Marketing