Western States Envelope
Pushing the ecommerce envelope for a centuries-old paper company
Western States Envelope is a 100-year-old manufacture of business envelopes, card stock, and specialty materials. With such a wide range of products, breaking through into a direct-to-consumer market required extra focus on ecommerce, product management, and navigation — bringing them into a new century required strategy, consideration, and logistical support.
Put a stamp on the direct-to-consumer marketReach a new retail audience without cannibalizing existing sales channels or partnerships.
Expand on current business operationsStreamline logistics, fulfillment, and customer service operations that support the D2C market.
Researching a new strategyWe invested time in researching Fourfold’s product offerings, target keywords, and competitive landscape so we could establish a thoughtful brand and digital transformation strategy.
Creation of a brand new brandOur team developed a creative name, logo, personality, and other brand assets that would help differentiate in the marketplace. The result was Fourfold: a clean, modern website that provides an effective platform for communicating the brand identity as well as a unique user experience that’s tailored to how consumers search for and shop for paper products online.
A robust ecommerce solutionLoaded with 3,000 + products, we built a new ecommerce website using the Kentico CMS. We implemented a custom responsive design that was fully integrated with the company’s existing ERP system to help their team manage logistics and customer service during each stage of the consumer lifecycle.
- Digital Experiences
- Digital Marketing
After slapping on a stamp and shipping the site, we worked directly with the Fourfold team to manage their digital marketing programs.
Digital MarketingAfter building a robust website and creating a new brand, we ran more than sixteen digital marketing campaigns to reach a new audience.
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