All Client Profiles

Weston Foods Foodservice

Kneading up a multi-lingual sales portal that could rise to the occasion

Industry

Food & Beverage, Manufacturing

Platform

Kentico

Duration

12 Weeks

Deliverables

westonfoodservice.com

Overview

Weston Foods Foodservice is a leading food manufacturer in North America, known for fresh and frozen bakery items. At this time, they were experiencing rapid growth and needed a website that would showcase its wide breadth of products. Their goal was to increase brand positioning across the market and lead generation into their CMS, Salesforce.

This was such an exciting build for the Lightburn team. We enjoyed working with a their foodservice-specific design company when they decided to leverage this time to rebrand. We had a blast with the entire team, and that joy is seen within their new site. 

Goals

Develop a hard-working website

Create a digital home that can support Weston Foods growth and sales.

Showcase the delicious products

Help develop an easy-to-use ecommerce system that focuses on core products.

Support the new brand

We know it's mid-project but we're rebranding... "Alrighty, then!"
An iPad that showcases Lightburn's web development skills for Weston Foods.
An iPhone that showcases Lightburn's web development skills for Weston Foods.

Solutions

  1. 01.

    Built a multilingual sales portal with Kentico

    Using Kentico's multilingual support, we created a dedicated portal that could help the sales team manage product assets, helping them get information to their clients faster.
  2. 02.

    Integrate the Kentico/Salesforce experience

    Additionally, within the design and development of the website, the team also ensured the complete integration of Kentico and their Salesforce CMS to track leads and support sales activities.
  3. 03.

    Bring the design to life online

    We worked closely with their design agency to launch on time despite the changes in the look and feel of the website. We were in communication daily, ensuring that the teams worked as one unit for the site's success as a whole.
  4. 04.

    Deliver a product-focused user experience

    The product section allows users to filter by product type, tier, and characteristics, while the inspiration section showcases recipes cards by product.

Services

  • Digital Experiences
  • Maintenance & Support

Summary

Weston Foods was able to see a holistic increase in traffic and leads post launch.

Outcomes

26%
Increase in New Visitors
37%
Increase in Pageviews
11K
Form Submissions

A five-star experience...

Working with Weston's internal and design teams allowed us to create a delicious user experience and more.

Website Development

After the site went live, we continued to support minor changes across the site and with their integrated APIs.

Hosting & Security

Our support ensures Weston Foods always delivers consistent and value. As needed, our team may also support site maintenance and performance.