Weston Foods Foodservice is a leading food manufacturer in North America, known for fresh and frozen bakery items. At this time, they were experiencing rapid growth and needed a website that would showcase its wide breadth of products. Their goal was to increase brand positioning across the market and lead generation into their CMS, Salesforce.
This was such an exciting build for the Lightburn team. We enjoyed working with a their foodservice-specific design company when they decided to leverage this time to rebrand. We had a blast with the entire team, and that joy is seen within their new site.
Develop a hard-working websiteCreate a digital home that can support Weston Foods growth and sales.
Showcase the delicious productsHelp develop an easy-to-use ecommerce system that focuses on core products.
Support the new brandWe know it's mid-project but we're rebranding... "Alrighty, then!"
Built a multilingual sales portal with KenticoUsing Kentico's multilingual support, we created a dedicated portal that could help the sales team manage product assets, helping them get information to their clients faster.
Integrate the Kentico/Salesforce experienceAdditionally, within the design and development of the website, the team also ensured the complete integration of Kentico and their Salesforce CMS to track leads and support sales activities.
Bring the design to life onlineWe worked closely with their design agency to launch on time despite the changes in the look and feel of the website. We were in communication daily, ensuring that the teams worked as one unit for the site's success as a whole.
Deliver a product-focused user experienceThe product section allows users to filter by product type, tier, and characteristics, while the inspiration section showcases recipes cards by product.
- Digital Experiences
- Maintenance & Support
Weston Foods was able to see a holistic increase in traffic and leads post launch.