An image of a cat and a dog featured in a client profile related to the Wisconsin Humane Society's web development project from Lightburn.

Wisconsin Humane Society

Optimizing the pet adoption experience for a premier nonprofit


Professional Services, Ecommerce




Ad hoc since 2018



The Wisconsin Humane Society provides protection, shelter, and care for animals in need. Its mission is to support adoption, encourage volunteerism, and offer protective services while building a community of animal lovers. Unfortunately, their site was underperforming and uninspiring—two big misses for an organization whose goals rely on publishing animal-related content that tugs at the heartstrings. The biggest challenge? Not taking home all the soft and lovable animals we got to meet along the way.


Improve functionality

Create a new digital home for posting available and super adorable pets for adoption and fostering.

Promote the mission

Create an easy-to-use site that encourages community engagement, donations, and volunteerism.


  1. 01.

    Implement a new digital platform

    We developed a beautifully designed website focusing on content management and usability, optimized the site for search engines, and set up Google Analytics. Additionally, we implemented a custom CMS using Microsoft’s .Net framework that allows for flexibility and growth over time.
  2. 02.

    Create a pet-loving community

    Visitors can easily find the latest animals up for adoption, view upcoming events, view upcoming events, and shop the new ecommerce store where WHS can sell merchandise more accessible than ever. Mission accomplished.
  3. 03.

    Encourage sales and donations

    With WHS's new digital platform, visitors can easily find the latest animals up for adoption, view upcoming events, and shop the online store. In addition, the new easy-to-use content management system makes adding and updating content more straightforward than ever, so WHS can keep its visitors up-to-date and informed.


  • Digital Experiences
  • Ecommerce


It was such a "paw-esome" experience helping this dedicated nonprofit reach their goals to help them reach their goals in the first year.


Online sales
Unique pageviews
Email subscribers