Movie goers eating popcorn and laughing at a movie in a theater

Milwaukee Film

Creating a digital blockbuster for Milwaukee’s biggest film festival in Kentico

Industry

Professional Services, Ecommerce

Platform

Kentico

Engagement

Ongoing Since 2017

Deliverables

mkefilm.org

Overview

Milwaukee Film is a nonprofit organization whose mission is to entertain, educate, and engage the community though cinematic experiences. Although the organization is well known in the local arts scene, their website needed some serious strategic, technical, and aesthetic cross-cutting. With a remarkably short turnaround time for the site's size—this project required everyone on our crew to dig deep and contribute wherever possible.

Goals

Create a new "set" for all of their initiatives

Completely redesign and rebuild the arts institution's new online home.

Engage audiences enough online to participate offline

Rewrite the script but bear in mind Milwaukee Film's well-established visual and editorial brand standards.

Simplify event management processes

The new site required multiple third-party integrations to handle tickets, film metadata, event calendars, and more.
Web design on tablet for Milwaukee Film.
Web design on mobile for Milwaukee Film.

Solutions

  1. 01.

    Built a new website using Kentico

    Using some some highly technical front- and back-end development we delivered an easy-to-use website that meets all its organizational needs and can grow as events change and offerings increase. All with the power of Kentico.
  2. 02.

    Crafted a new story—board

    By adding tasteful movie references into the site copy and refining the design, architecture, and navigation, tickets have flown off the proverbial shelves and membership signups are at an all time high.
  3. 03.

    Implement content management processes

    We polished the ticketing and checkout experiences, integrated numerous third-party platforms, and perfected the content-management processes to ensure the site was as scalable and adaptable as possible year-after-year.

Services

  • Digital Experiences
  • Digital Marketing

Summary

Ready, set, action. Every year, Milwaukee Film finds new audiences to support independent filmmakers, reaching movie goers since its launch in 2018.

Outcomes

4M
Unique pageviews
700K
Organic sessions
3%
Ecomm conversion rate

The show goes on..

We are thrilled to continue to support the efforts of Milwaukee Film. Not only have we become sponsors for their annual program, but we continue to work with them to ensure local filmmakers get their chance in the the spotlight.

UX/UI Design

As an ever-evolving arts organization, Milwaukee Film partners with Lightburn to design ongoing digital experiences that delight.
read more about UX/UI Design

SEO Services

Each year this client helps host a multitude of different filmmakers and focuses, making content development vital. Continued SEO services ensure that new materials can reach new audiences.
read more about SEO Services

Platform Upgrades

At any given time will we ensure that all of the films, ticketing systems, and website enhancements are performing at their best.
read more about Platform Upgrades