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Meetings & Incentives Worldwide

Reimagining the sales experience with a global meetings management company

Industry

Professional Services, Travel & Tourism

Platform

Wordpress

Duration

36 Weeks

Overview

Meetings & Incentives Worldwide (M&IW) is a global meetings management company that designs and manages conferences, tradeshows, and incentive programs for fortune 500 companies around the world. As a nationally renowned organization, they were able to rely on word-of-mouth for many, many years. This offline success allowed their online presence to age and devolve over time. The old website no longer aligned with their services, sales process, or culture as a whole. It was time for a big change.

Goals

Modernize the user experience

Ensure users could see and understand the vast number of service offerings.

Align sales goals and activities

Help support a marketing process for lead generation using Salesforce.

Rebuild the site in WordPress

Rebuild and re-organize the back-end of WordPress to support long-term goals.

Solutions

  1. 01.

    Create a defined navigation plan

    Since there were nearly 25 different services, a lot of time was spent ensuring the navigation was reflective of their sales process. Prospects can now choose their own adventure and select multiple services based upon the type of event or support they need.
  2. 02.

    Build a scalable CMS for their internal team

    To ensure their team was able to add, modify, and scale all of their materials on-demand, a repeatable template was built based on page type. This gave their internal team nearly complete customization outside of the core design, navigation, and structure of the site.
  3. 03.

    Lay digital marketing groundwork for future growth

    Thinking long-term, our team helped ensure that digital marketing activities and analytics were being tracked properly and that assets were being strategically crafted to support SEO best practices.

Services

  • Digital Experiences
  • Digital Marketing

Summary

The sheer number of pages that were re-imagined and launched into the wild delivered an immediate increase in web visibility.

Outcomes

76K
New Visitors
19%
Increase in Subscribers
250%
Increase in Conversions

Traveling the distance...

Years later, we are still working directly with their internal marketing team to evolve and modify marketing and sales activities as needed, and are truly seen as a trusted extension of their team.

Paid Media

M&IW continues to focus on the generation. Working with their sales team, we are managing paid search engine advertising for core services.

Search Engine Optimization

To increase online visibility, the teams are working together to realign content and SEO best practices across new and archived content.

Maintenance & Support

As needed, our team helps with the technical maintenance and support of plug-ins and integrations between their systems.