Meetings & Incentives Worldwide (M&IW) is a global meetings management company that designs and manages conferences, tradeshows, and incentive programs for fortune 500 companies around the world. As a nationally renowned organization, they were able to rely on word-of-mouth for many, many years. This offline success allowed their online presence to age and devolve over time. The old website no longer aligned with their services, sales process, or culture as a whole. It was time for a big change.
Modernize the user experienceEnsure users could see and understand the vast number of service offerings.
Align sales goals and activitiesHelp support a marketing process for lead generation using Salesforce.
Rebuild the site in WordPressRebuild and re-organize the back-end of WordPress to support long-term goals.
Create a defined navigation planSince there were nearly 25 different services, a lot of time was spent ensuring the navigation was reflective of their sales process. Prospects can now choose their own adventure and select multiple services based upon the type of event or support they need.
Build a scalable CMS for their internal teamTo ensure their team was able to add, modify, and scale all of their materials on-demand, a repeatable template was built based on page type. This gave their internal team nearly complete customization outside of the core design, navigation, and structure of the site.
Lay digital marketing groundwork for future growthThinking long-term, our team helped ensure that digital marketing activities and analytics were being tracked properly and that assets were being strategically crafted to support SEO best practices.
- Digital Experiences
- Digital Marketing
The sheer number of pages that were re-imagined and launched into the wild delivered an immediate increase in web visibility in its first year.
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