Considered the "Cape Cod of the Midwest," Door County is known for its coastal living. While those who visit hand down their love for this Wisconsin staple generation after generation, DDC wanted to share the beauty of their community with a larger digital audience. Unfortunately, they were in a bit of a pickle. Their previous attempts to launch a full-scale marketing site were unsuccessful, they needed to act quickly and save as many assets as possible.
Fix a broken infrastructureLet's just say their initial project launch failed immediately. We'll just go ahead fix this for you guys.
Showcase the regional beauty2,500 acres of cherry orchards, 300 miles of shoreline, 34 islands, 25 parks, 11 golf courses and 7 wineries. No big deal.
Reach and engage travelersDramatically increase organic reach and drive subscribers to the website.
Rebuilt the site in 8 weeksBecause of the promise made to stakeholders, the pressure was on to complete the entire rebuild in less than eight weeks. By leveraging as many existing assets as possible, the site infrastructure was completely rebuilt from scratch.
Simplified content managementAfter fixing the initial content management system and integrated technologies, we focused on how the team can create and manage new content across multiple platforms, ensuring a seamless user experience for the internal managers and their visitors.
Increased marketing reachWe worked closely with multiple stakeholders to truly be an extension of their marketing team, allowing us to create a robust SEO strategy and email marketing plan.
+ Recently migrated the site from Umbraco to KenticoOver the years, we have worked closely with their in-house marketing and content development team to manage assets and evolve web components. Eventually, migrating the site, its configurators, and data libraries to Kentico Xperience 13.
- Digital Experiences
- Digital Marketing
- Maintenance & Support
New travelers from all across the US have been finding and discovering the beauty of Door County year over year.