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Destination Door County
Mapping new digital paths with Wisconsin’s most beloved coastal destination
Industry
Travel & Tourism
Platform
UmbracoDuration
8 Weeks (Fixed timeline)Deliverables
doorcounty.comOverview
Considered the "Cape Cod of the Midwest," Door County is known for its coastal living; breathtaking lighthouses, award-winning cherry orchards, local wineries, and an exciting range of outdoor activities. While those who visit hand down their love for this Wisconsin staple generation after generation, Destination Door County wanted to share the beauty of their home with a larger digital audience.
Goals
Fix a broken infrastructure
Let's just say their initial project launch failed immediately. We'll just go ahead fix this.Showcase the regional beauty
2,500 acres of cherry orchards, 300 miles of shoreline, 34 islands, 25 parks, 11 golf courses and 7 wineries. No big deal.Reach and engage travelers
Dramatically increase organic reach and drive subscribers to the website.
Solutions
-
01.
Rebuilt the site in 8 weeks
Because of the promise made to stakeholders, the pressure was on to complete the entire rebuild in less than eight weeks. By leveraging as many existing assets as possible, the site infrastructure was completely rebuilt from scratch. -
02.
Simplified content management
After fixing the initial content management system and integrated technologies, we focused on how the team can create and manage new content across multiple platforms, ensuring a seamless user experience for the internal managers and their visitors. -
03.
Increased marketing reach
We worked closely with multiple stakeholders to truly be an extension of their marketing team, allowing us to create a robust SEO strategy and email marketing plan.
Services
- Digital Experiences
- Digital Marketing
- Maintenance & Support
- Ecommerce
Summary
Travelers from all across the US have been finding and discovering the beauty of Door County.
Outcomes
230K
Email subscribers
1M
Sessions in 2018
31%
Increase in organic page visits
The adventure continues...
When the new site launched, so did our partnership. Together we continue to explore new digital opportunities, adding interactive functionality and managing campaigns. Lightburn is currently providing Destination Door County ongoing support and we continue to create new digital solutions.