Cases from the pelican store which are featured as a part of Lightburn's web development client profile.


Delivering an ecommerce plan for a manufacturer that goes the distance


Manufacturing, Ecommerce




Four years



Established in 1996, Pak-Rite has built a name in the custom packaging industry synonymous with quality & service. Working with global leaders across several sectors, Pak-Rite prides itself on solving complex logistics problems with practical design and manufacturing standards. We're lucky to have had such a lengthy and satisfying relationship with Pak-Rite—nearly 15 years. So when the time came to update—Pak-Rite's ecommerce arm that sources and sells famously indestructible Pelican cases and accessories—we were raring to go.


Improve traffic and conversion rates

Build out features that would engage users, promote sales and create a community—no pressure.

Create a wildly robust back-end system

Help marketing, sales, and warehouse professionals manage inventory and fulfillment.


  1. 01.

    Implementing the Kentico Xperience

    We really took this one beyond the cart. Using the Kentico CMS, we carefully crafted the user/customer experience and a slick new visual design that helps keep users exploring the site. The star of the show? A custom case builder that allows customers to select their preferred case color, foam-insert style and configuration, and accessories.
  2. 02.

    Supporting ecommerce & ERP

    We built a custom fulfillment and inventory system on the back-end that can handle numerous processes that require complex business logic, such as split orders, partially shipped orders, back-ordered items, purchase orders, and inventory conversion. The site also has several third-party integrations for credit card security, fraud detection, taxes, and reporting.
  3. 03.

    Delivering a slick product configuration tool

    The case configurator has a number of subtle conversion-driving features, including real-time price updates, instant color previews, and easily accessible, anxiety-reducing "how to" guides for the foam inserts. The how-to guides are keyword-optimized to help with SEO efforts, as are several other landing pages.


  • Digital Experiences
  • Digital Marketing


Just like the Pelican brand, we protected what's important by focusing on strength and long-term value.


Increase in revenue
New visitors from PPC
New subscribers