Bray Architects

Building a new digital home for one of the area's most trusted architectural firms

Industry

Professional Services

Platform

Wordpress

Engagement

Ongoing since 2022

Deliverables

brayarch.com

Overview

Bray Architects is an educational and civic design leader that serves clients, advances industry and strengthens communities. Their marketing team came to us to rebuild their digital home and launch an evolved brand. The new website needed to represent who they are as a company, act as a focal point for marketing initiatives and showcase its stunning portfolio of work. To accomplish this, we pushed WordPress to its limits to create a sleek and contemporary site that perfectly pairs form and function (our favorite).

Goals

Showcase the very best of Bray

Be an authentic reflection of the brand, story and quality of work

Build a sustainable web structure

Establish a solid foundation with a focus on accessibility and scale

Increase brand awareness

Help bolster client and investment interest through the website

Solutions

  1. 01.

    Work with stakeholders to build a strong foundation

    To ensure sustainability, we created patterns, text containers and blocks in WordPress that could contribute to a reliable and repeatable design system. It also would support their efforts to manage materials in-house.
  2. 02.

    Worked hands-on with their design team

    The foundation allowed our designers to swiftly craft, build and implement designs hand-in-hand with Bray's branding team. The collaboration was vital to apply a new brand identity and implement UX best practices.
  3. 03.

    Leverage and highlight existing assets

    Bray had an unbelievable image library to pull from (woo-hoo!). We were able to leverage these assets to create embedded hero images alongside geometric design elements, supported by a streamlined user interface. We also were able to keep and relink to their Constant Contact processes and support newsletter signups.
  4. 04.

    Constructing a user-driven website

    The dev team leveraged our design system to construct the website's technical framework. The site included a unique use of WordPress categories to view and filter Bray's portfolio of work. The focus was to empower their in-house team to manage content entry and future updates.

Services

  • Digital Experiences

Summary

Since go-live, they've seen higher traffic and increased engagement.

Impact will be evaluated 3-months after launch

A foundation for success…

We had good synergy between our teams. This connection allowed us to create a stunning site and continue to optimize it for the future.

SEO Services

We will be working with their in-house team to ensure they have access to all on-page and technical SEO.
read more about SEO Services

Website Maintenance

We created a strong foundation for marketing materials. Of course, as in all things web, parts of the site may need to evolve.
read more about Website Maintenance

Analytics & Intellegence

During our client calls, we conduct an analytical review of the site to keep an eye out for user barriers or future opportunities.
read more about Analytics & Intellegence