Bray Architects
Building a new digital home for one of the area's most trusted architectural firms
Overview
Bray Architects is an educational and civic design leader, serving clients, advancing industry, and strengthening communities. When their marketing team came to us, they were looking to rebuild their digital home and launch an evolved brand. The new website needed to represent who they are as a company, act as a focal point for marketing initiatives, and showcase its stunning portfolio of work. To accomplish this, we pushed WordPress to its limits to create a sleek and contemporary site that perfectly pairs form and function (our favorite).
Goals
Showcase the very best of Bray
Be an authentic reflection of the brand, story, and quality of workBuild a sustainable web structure
Build a great foundation with a focus on accessibility and scaleIncrease brand awareness
Help bolster client and investment interest through the website
Solutions
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01.
Work with stakeholders to build a strong foundation
To ensure sustainability, we created patterns, text containers, and blocks in WordPress that could contribute to a reliable and repeatable design system. It also would support their efforts to manage materials in-house. -
02.
Worked hands-on with their design team
The foundation allowed our designers to swiftly craft, build, and implement designs hand-in-hand with Bray's branding team. The collaboration was vital to apply a new brand identity and implement UX best practices. -
03.
Leverage and highlight existing assets
Bray had an unbelievable image library to pull from (Whoo-hoo!). We were able to leverage these assets to create embedded hero images alongside geometric design elements, supported by a streamlined user interface. We also were able to keep and relink to their Constant Contact processes and support newsletter signups. -
04.
Constructing a user-driven website
The dev team leveraged our design system to construct the website's technical framework. The website included a unique usage of WordPress categories to view and filter Bray's portfolio of work. The focus was to allow their in-house team to manage content entry and future updates.
Services
- Digital Experiences
Summary
Since go-live, they've seen higher traffic and increased engagement.
A foundation for success…
SEO Services
We will be working with their in-house team to ensure they have access to all on-page and technical SEO.Website Maintenance
We created a strong foundation for marketing materials, but as in all things web, parts of the site may need to be evolved.Analytics & Intellegence
During our client calls, we will do an analytical review of the site in order to keep an eye out for user barriers, or future opportunities.Related insights
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