Edelweiss Cruises is a Milwaukee River staple and a long term Lightburn client. While loyalists continued to reserve tickets year after year, in-house efforts to increase foot traffic were a bit adrift. To reach broader audiences and increase event bookings, they embarked on a rebranding excursion and rebuilt their website with a focus on simplified ecommerce. The challenge was to rebuild their brand between the end of the boating season and Black Friday so they could promote gift card sales during the holidays. Anchors, Aweigh!
Appeal to new audiencesModernize and evolve the brand to reach 'future cruisers'
Simplify asset managementMake sure the new website is easy to manage and easy to use
Rebuild the ticketing systemGift card sales and ticketing systems were priority one
Created new brand guidelinesWe worked with stakeholders to audit their existing materials and evolve brand guidelines to deliver a more modern and sophisticated logo supported by updated colors and typography.
Helped create new multimedia materialsThe redesign helped define the art direction for our production partner to help create a hero video and proprietary photography across different audiences and demographics.
Reskinned a Shopify themeWith a focus on sales, we opted to leverage an existing theme in Shopify. We redesigned it to match the new brand and setup ecommerce and ticketing apps for easier in-house management.
Rebuilt the ecommerce and ticketing systemsOnce the Shopify site was built, our team analyzed different types of available applications. Once chosen, we imported data, tested the new ecommerce systems, and quality-controlled ticketing processes. NBD.
- Digital Experiences
“The Lightburn team were rockstars. They knocked the new site out of the park, or in our case — water. Everything looks fantastic!”