EAA - AeroEducate
Ensuring a kid-friendly educational experience
Industry
Engagement
6 WeeksDeliverables
User Research & UX AuditOverview
The Experimental Aircraft Association (EAA) is an international organization of aviation enthusiasts. When their primary agency came to us, they were looking for help structuring, managing, and delivering a UX assessment of their educational portal, AeroEducate. This tool aims to inspire a passion for flight and help students explore careers in aviation. Since the portal is in beta, the EAA was interested in taking this time to ensure increased user engagement for students, teachers, and parents. This project was so fun. We absolutely adored working hands-on with a diverse collection of students — their enthusiasm fueled ours, which was reflected in our findings.
Goals
Audit existing processes
View, dissect, and question every part of the educational websiteObtain real-world user feedback
Connect directly with students, teachers, and parents to test usabilityIncrease student registrations
Find new ways to connect with and inspire individual usersSolutions
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01.
Host live user testing sessions with students
We tested the user experience for students via live, Zoom user sessions where a student would share their screen, complete tasks, and answer questions from an approved user testing script. Live sessions were recorded and driven by our UX team lead. -
02.
Schedule recording testing sessions for adults
We tested the user experience with teachers and parents via the UserBrain platform, where participants read instructions and completed tasks. These recordings gave us first-hand insights from teachers and students that captured their verbal feedback and click paths. -
03.
Delivered visual synthesis of findings
All user feedback was documented, analyzed, and coded to find recurring themes and patterns. Deliverables were organized by participant type and highlighted feedback on the site's visual appeal, its interactivity, registration paths, educational progression, access to events, resources, and scholarships. -
04.
Offered suggested portal improvements
After consolidating these findings, our UX team offered ways to reduce friction, increase the impact of their mission, simplify the on-page experience, and create additional value within their educational dashboard. These changes could help increase registrations and student interactions.
Services
- Digital Experiences
Summary
This was a unique project. Deliverables were suggestions that we hope will help the EAA reach new heights. Pun intended.