EAA - AeroEducate

Ensuring a kid-friendly educational experience for the EAA

Industry

Travel & Tourism

Duration

4 Weeks

Deliverables

User Research & UX Audit

Overview

The Experimental Aircraft Association (EAA) is an international organization of aviation enthusiasts. When their primary agency came to us, they were looking for help structuring, managing, and delivering a UX assessment of their educational portal, AeroEducate. This tool aims to inspire a passion for flight and help students explore careers in aviation. Since the portal is in beta, the EAA was interested in taking this time to ensure increased user engagement for students, teachers, and parents. This project was so fun. We absolutely adored working hands-on with a diverse collection of students — their enthusiasm fueled ours, which was reflected in our findings. 

Goals

Audit existing processes

View, disseminate, and question every part of the educational website

Obtain real-world user feedback

Connect directly with students, teachers, and parents to test usability

Increase student registrations

Find new ways to connect with and inspire individual users

Solutions

  1. 01.

    Host live user testing sessions with students

    We tested the user experience for students via live, Zoom user sessions where a student would share their screen, complete tasks, and answer questions from an approved user testing script. Live sessions were recorded and driven by our UX team lead.
  2. 02.

    Schedule recording testing sessions for adults

    We tested the user experience with teachers and parents via the UserBrain platform, where participants read instructions and completed tasks. These recordings gave us first-hand insights from teachers and students that captured their verbal feedback and click paths.
  3. 03.

    Delivered visual synthesis of findings

    All user feedback was documented, analyzed, and coded to find recurring themes and patterns. Deliverables were organized by participant type and highlighted feedback on the site's visual appeal, its interactivity, registration paths, educational progression, access to events, resources, and scholarships.
  4. 04.

    Offered suggested portal improvements

    After consolidating these findings, our UX team offered ways to reduce friction, increase the impact of their mission, simplify the on-page experience, and create additional value within their educational dashboard. These changes could help increase registrations and student interactions.

Services

  • Digital Experiences

Summary

This was a unique project. Deliverables were suggestions that we hope will help the EAA reach new heights. Pun intended.

Related insights

read, listen, learn

Lightburn named by Clutch as top SEO and UX/UI design company

Lightburn, an award-winning digital agency located in the heart of Milwaukee's Historic Third Ward, announced today that they were named by Clutch as Top SEO and UX/UI Design Company in Wisconsin.

read more
Person sketching out wireframes and user goals for UX design

Does user experience really matter for an online storefront?

PODCAST EP: 07 — Today, in episode seven, we are digging deep into user design. Join hosts Andy and Nora as they welcome Lightburn's lead UX/UI designer, Caitlin Mackay.

read more
A lady writing and planning for website and marketing content.

Our 60-minute content audit: An investment in the user experience

We've distilled our process down into a 60-minute-or-less content audit that your team can use to identify gaps to create a stronger user experience.

read more