Here are a few social media strategies that can help improve brand awareness, boost your digital footprint, and increase sales for your ecommerce business.Read more - Three Social Media Strategies to Help Boost Your Ecommerce Business
Position RapidForce as a breakthrough in pain-relief technology.
RapidForce came to us in need of a new digital marketing plan and customer-acquisition strategy for selling its pain-relieving muscle-support shapes. RapidForce shapes have years of scientific research and product development behind them, and the company wanted that to come across on its website. Plus, the product was relatively new to the market. Tasked with attracting visitors and selling the innovative product, we got to work crafting the company’s digital experience.
With an ecommerce platform powered by Shopify and a holistic digital marketing strategy, we helped RapidForce make its marketing goals a reality.
Lightburn helped reposition the brand’s messaging, crafted a thoughtful content strategy, and developed a vibrant, responsive website that provides a strong user experience across all devices. To help drive traffic to the site and create conversions, we launched a digital marketing plan that included a Google Shopping campaign with a custom product feed, targeted pay-per-click campaigns, and paid social campaigns on both Facebook and Instagram that targeted the everyday athlete.
Here’s our take on what makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.Read more - Is Shopify Right For Your Online Store?
Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.Read more - 1.1 Trillion Reasons SEO is Still Important