Ovation Communities holds a unique and precious reverence for the elderly. Their commitment to making the variety of life transitions enjoyable, safe, and unintimidating is admirable and inspiring. Though their mission is noble, Ovation's website needed to be updated to communicate their unique continuum of care philosophies. The website additionally needed to be easy to navigate, provide a clear and concise path to information, and include a simple-to-manage back end for administrators.
Unify community service offeringsClearly define the continuum of care and showcase facility services
Unveil the new facilityBe ready to share the grand opening of the new memory care property
Improve the site's overall healthFix the website's structure, optimize plug-ins, and strengthen SEO
Streamlined the overall messagingOur team completed a comprehensive discovery to better understand the relationship between services and facilities. We mined information about the buildings, brand, message, living options, and amenities to help define the best ways to showcase what Ovation Communities have to offer.
Moved from an IA into a true UXWe considered all of the ways users might look for information to create a content strategy that was easy to understand while still weaving in Ovation's branded community buildings. Working with the technology and PR team, we were able to define audiences by services to rebuild the website and deliver accurate information to the hands of those who needed it.
Introduced a 'Where to Begin' experienceFor individuals who needed help figuring out what they needed, we created a 'Where to Begin' experience. This feature highlights Ovations 'Continuum of Care' pledge from independent living through skilled nursing services. We also ensured users could quickly learn more about the Foundation and schedule a tour.
Streamlined and optimized WordPressThe original WordPress site had fallen out of date. Its structure had to be rebuilt, some plug-ins were discarded in favor of permanent custom code, and pages were optimized for search. We made sure everything was done in one swoop.
- Digital Experiences
The site is now warm, welcoming, and easy to navigate between service offerings.