Conversion rate is one of the most important metrics for measuring performance. Here are three things you can do to lift conversion rates and improve your bottom line.Read more - Three Ways to Improve Your Ecommerce Conversion Rate
Establish an online storefront and fulfillment center for an iconic Milwaukee brand.
Callisters Christmas knows ornaments; they’ve been successfully selling at pop-up retail shops for the past 25 years. But as foot traffic in malls died down, the company decided it was ready for the challenge of selling online to grow its business. We were tasked with translating the Callisters team's in-depth knowledge of its customers and products into a website that reflects the unique experience you get in the stores.
We designed and built an ecommerce platform on Shopify that offers thousands of products, custom product photography, a personalization engine, and robust fulfillment processes.
The new site features bold imagery and intuitive navigation for nearly 3,000 products. In addition to a fully functioning ecommerce platform, we implemented a holistic digital marketing strategy to help promote and drive sales as well as encourage repeat engagement and visits to the new website. The strategy includes remarketing for Facebook and Twitter, paid social advertising, search engine marketing, and email.
“From developing our digital marketing plan, to shooting product photography, to setting up our fulfillment process, Lightburn did so much more than just create a new website for us.”
Here’s our take on what makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.Read more - Is Shopify Right For Your Online Store?
Learn everything you need to know about the recent Supreme Court ruling that states now have the right to collect sales tax from online retailers.Read more - What South Dakota v. Wayfair Inc. Means for Your Business