Bay View Printing Co

Designing an online print shop as unique as its products and services


Professional Services, Ecommerce




Ongoing since 2020



Bay View Printing Co. is a Milwaukee staple. This south side design studio and letterpress shop has produced print-based artwork for more than 100 years. As a design studio, its offline reputation is second to none. Still, its online presence was in a bind, the previous website did not adequately reflect the brand, and their ecommerce store was lackluster. Working with the co-owners and lead designers, our team helped build a dynamic website that gave Bay View Printing Co. the digital retail experience it deserves. 


Be as unique online as it is in person

Showcase the subtlety and artistic nature of its products and services.

Build a 360˚online store for retail offerings

Make sure the website can offer event registration and retail options.

Keep the Dubsado CRM system in play

Rebuild workflows between the new system and existing applications.
Mobile web design for bay view printing.


  1. 01.

    Created artistically-inspired content, styles, and assets

    Since design aesthetics are a huge part of the business and overall brand identity, pinpointing design was priority number one. Type treatment and image styles were artfully-crafted and applied considerately within the content strategy.
  2. 02.

    Designed an interactive navigation system

    We helped bring a paper-inspired navigational system to life by mimicking display boards on the left and right verticals. This allowed us to showcase services in two different ways, while still providing a master navigation that included events and other long-form information.
  3. 03.

    Setup a ecommerce strategy and Shopify storefront

    Using Shopify, our team custom-developed the website's core and included retail extensions that allowed for direct purchasing. We helped create a seamless experience for shoppers and a fulfillment workflow that worked best for the in-house team.
  4. 04.

    Built new workflows between third-party systems

    The team was comfortable with their existing client management system, so all contact information, lead tracking, invoicing and other account-specific details needed to integrate into the new retail workflow.


  • Digital Experiences
  • Digital Marketing
  • Ecommerce


The numbers say it all — we created an im-press-ive retail experience with a site that gets results.


Increase in page views
New online shoppers
Increase in organic traffic
*since go-live January 2022 compared to previous period