Jones Dairy Farm is a 134-year-old, family-owned food company. Looking to re-invent their digital presence, the Jones marketing team and their branding agency came to us for help consolidating multiple websites. They wanted to showcase an evolved brand and optimize the customer experience for both retail and food service customers. This user-centric approach was also repeated in their paid advertising strategy, which focused on a multi-media recruitment campaign.
Implement evolved brandingWork with the branding agency to create a cohesive customer experience.
Serve up product offeringsIntegrate with the product finder and ensure users find what they need.
Make it easy to manageEmpower the in-house team by building a better dashboard to add and edit content.
Started with a comprehensive discoveryDuring discovery, we outlined new ways to structure content delivery by user type (whether they're a consumer or in food service)
Rolled out a dynamic customer experienceSince we were consolidating two websites into one, we used dynamic content to serve different brand assets, products, images, categories and recipes by user type. The new branding was implemented with special attention to how we used specific style sheets based on unique URLs.
Moved from Sitefinity to WordPressOur developers then brought it all to life by developing the new website in WordPress, focusing on its structured content strategy and building easy-to-update admin dashboard. In addition, we integrated the site with their third-party tools, specifically Destini, to ensure shoppers could easily find products in their area.
Beefing up Jones' recruitment effortsOnce live, our digital marketing team helped support their recruitment efforts. Using a variety of paid channels, we incorporated some of Jones's fantastic image and video assets to drive job seekers to their careers page.
- Digital Experiences
- Digital Marketing
- Maintenance & Support
New users and sessions skyrocketed right out of the gate.