Back in 2012, Kopp's Frozen Custard, an adored Milwaukee landmark, initially needed a complete overhaul of its digital presence and had several big goals that included the ability to broadcast the answer to one of Milwaukee residents' most commonly asked questions: "What's The Flavor of The Day?" After over a decade of partnership, we recently upgraded their website and app infrastructure, using it as an opportunity to refresh the user experience and modernize the design across their digital ecosystem.
Create a single-source of truthCreate a place for customers who are looking for custard, burgers, or a fantastic grilled cheese.
Upgrade technical infrastructureRebuild the website and iOS/Android apps with the latest technology and best practices in mind.
Make it easy to updateBe sure each location can update its menu, web, and app content—with push alerts—on demand.
The Flavor Preview app for iOS and AndroidUser R&D showcased that the flavor of the day was top priority for southeast Wisconsin's custard-heads. To satisfy their cravings, we built a Flavor Preview app that distributes daily push notifications.
Craft a beautifully designed, easy-to-use websiteWe showcased the viscerally-pleasing colors and textures of their frozen-custard creations and delicious treats through sleek, high-quality photography and easy-to-use navigation.
Refresh the entire design and user experienceKopp's leveraged an upgrade opportunity to refresh its design. We kept the black and white color scheme and modernized the design, improving the flavor alert and account experience.
Support, long-term, ongoing change management needsFlavor, location, and menu details are all managed directly in the WordPress CMS, so it's easy for the client to update content that is pushed to both the website and mobile apps.
- Digital Experiences
- Maintenance & Support
Kopp’s custom website and mobile app continues to drive robust demand for menu items, both in-store and online.