Kopp's Frozen Custard
Building a complete digital platform for America’s favorite custard stand
Overview
Kopp's Frozen Custard, an adored Milwaukee landmark, needed a complete overhaul of its digital presence and had several big needs that included selling pints of custard online, a complex order fulfillment systems and of course— the ability to broadcast the answer to one of Milwaukee residents' most commonly asked questions: "What's The Flavor of The Day?"
Goals
Create a single-source of delicious truth
Create a place for customers who are looking for custard, burgers, or a fantastic grilled cheese.Sell Kopp's amazing custard and burgers online
Shipping America's favorite custard coast-to-coast is no small feat. We've got ideas and we're ready.
Solutions
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01.
The Flavor Preview app for iOS
User R&D showcased that the flavor of the day was top priority for southeast Wisconsin's custard-heads. To satisfy their cravings, we built a Flavor Preview app that distributes daily push notifications. -
02.
Craft a beautifully designed, easy-to-use website
We showcased the viscerally-pleasing colors and textures of their frozen-custard creations and delicious treats through sleek, high-quality photography and easy-to-use navigation. -
03.
Add an ecommerce experience for the masses
We leveraged Kopp's small batch production model to provide fans everywhere with the ability to order personalized 10-packs of their favorite custard and have them shipped anywhere in the country.
Services
- Digital Experiences
- Ecommerce
Summary
Kopp’s custom website and mobile app continues to drive robust demand for menu items, both in-store and online.
Outcomes
4K
New users
10K
Community emails monthly
5K
Digital custard orders
Savoring solutions...
This Wisconsin staple does not update materials often, but when it does, we are there to support their needs and maintain quality assurance.
Ecommerce Support
From product changes, to production and fulfillment support, our ecommerce consultants are available to make change when necessary.read more about Ecommerce Support
Ad Hoc Maintenance
When needed, we help with platform updates, integration, and date and maintenance management.read more about Ad Hoc Maintenance