Roughing It In Style

Evolved brand style and UX for a new Shopify site

After discovery, we solidified a web development plan and used a prebuilt Shopify theme to expedite the build. Our designers then brought the user experience to life by showcasing mood boards, design concepts and prototypes. Once approved, our developer configured out-of-the-box features and built custom components when needed to accommodate their unique selling needs.

Built out a new catalog and rebuilt product taxonomy

This is where experience matters. We worked with the owner to answer some tough questions. What to sell, how many, SKUs, descriptions, photos, pricing and shipping by category. Our content team then inputted product details, writing detailed descriptions with both AI-assisted and organic copywriting. To help with the lift, we created a data management process that helped RIIS think about products in smaller increments and encouraged them to think about the MVP offerings.

Set up in-store operations for ecommerce logistics

Collaborating with stakeholders, we helped strategize and implement the in-store logistics needed to process online orders. We worked alongside team members to establish procedures, collect input and train employees, from shipping to customer service. To bridge the in-person and online experience we also developed a preferred customer discount app and streamlined contact channels by creating intuitive sales processes and lead forms for customer orders.

Set up Klaviyo-Shopify integrations and email program

To help promote the online store to both existing and new customers we strengthened on-page SEO and consulted on brand awareness and advertising efforts. We then replaced RIIS’s email and marketing automation platform (Drip) with Klaviyo to leverage the Klaviyo-Shopify integration. This meant building a new account and creating an end-to-end email program by migrating data, configuring integrations, designing templates, automating flows, defining segments and training team members.