Cases from the pelican store which are featured as a part of Lightburn's web development client profile.
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Pak-Rite

Delivering a custom conversion strategy for cases that really go the distance

Industry

Manufacturing, Ecommerce

Platform

Kentico

Duration

20 Weeks

Deliverables

TheCaseStore.com

Overview

Established in 1996, Pak-Rite has built a name in the custom packaging industry synonymous with quality & service. Working with global leaders across several sectors, Pak-Rite prides itself on solving complex logistics problems with practical design and manufacturing standards. We're lucky to have had such a lengthy and satisfying relationship with Pak-Rite—nearly 15 years. So when the time came to update TheCaseStore.com—Pak-Rite's ecommerce arm that sources and sells famously indestructible Pelican cases and accessories—we were raring to go.

Goals

Improve traffic and conversion rates

Build out features that would engage users, promote sales and create a community—no pressure.

Create a wildly robust back-end system

Help marketing, sales, and warehouse professionals manage inventory and fulfillment.

Solutions

  1. 01.

    Implement the Kentico Xperience

    We really took this one beyond the cart. Using the Kentico CMS, we carefully crafted the user/customer experience and a slick new visual design that helps keep users exploring the site. The star of the show? A custom case builder that allows customers to select their preferred case color, foam-insert style and configuration, and accessories.
  2. 02.

    Support ecommerce & ERP

    We built a custom fulfillment and inventory system on the back-end that can handle numerous processes that require complex business logic, such as split orders, partially shipped orders, back-ordered items, purchase orders, and inventory conversion. The site also has several third-party integrations for credit card security, fraud detection, taxes, and reporting.
  3. 03.

    A slick product configuration tool

    The case configurator has a number of subtle conversion-driving features, including real-time price updates, instant color previews, and easily accessible, anxiety-reducing "how to" guides for the foam inserts. The how-to guides are keyword-optimized to help with SEO efforts, as are several other landing pages.

Services

  • Digital Experiences
  • Digital Marketing

Summary

Just like the Pelican brand, we protected what's important by focusing on strength and long-term value.

Outcomes

36%
Increase in Revenue
22K
Transactions
7K
New Visitors from PPC
2K
New Subscribers