NXT Power is a new manufacturer of advanced power quality solutions. With a start-up mentality, NXT Power was determined to create an all purpose website that introduced who they were, showcase their products, and encouraged retail sales—during a pandemic. Because of the intricate nature of the manufacturing process and the on-going pandemic, securing imagery and assets proved an additional challenge.
Refine the NXT Power brandShowcase the brand experience, value, and modern solutions to an online audience.
Create a go-to market strategyBuild a highly visible website, strategize ways to reach new audiences, and create a strategic marketing plan.
Generate online leadsBuild and manage a lead generation strategy to support company visibility and online sales.
Design that powers interestOur content and design team helped define the NXT Power visual brand and voice in order to establish a digital presence that hadn't existed before.
Strategic (and agile) plan-of-actionVirtual meetings—check. Socially-distanced photoshoots—check. A carefully executed strategy helped us launch on time and on budget.
Paid and organic marketing tacticsAfter launching the site, we utilized paid and organic digital marketing solutions to saturate the market and increase site visibility from the get-go.
- Digital Experiences
- Digital Marketing
Built during quarantine, NXT Power came out of the gate strong, and saw an immediate return on their investment.