Email marketing is an effective, tried-and-true marketing channel, but it also comes with its fair share of challenges.
There are a lot of moving parts to consider when implementing an email campaign, and it can sometimes seem complicated or even overwhelming to maintain. Thus, your email-marketing tool needs to be as intuitive and easy to use as possible.
If you're in the market for a solid email-marketing platform, look no further than Kentico. With its lead scoring, contact management, personalization, and workflow tools, it's a robust system that will simplify your digital marketing efforts.
Here are some of our favorite features from the Kentico Email Marketing platform.
Kentico’s Email Builder allows you to quickly and easily create marketing emails, and the email widgets in Kentico are your secret email-building weapon. Your developers can create an unlimited amount of them, and they’re easily dragged-and-dropped into the body of any marketing email. Plus, the widgets can be configured to load any kind of information and can display your custom data immediately.
More good news: no back-end coding is required. Widgets can be created right in the admin interface using HTML, CSS, and macro knowledge, making it easy for your front-end developer to create one.
At this point, it’s no longer a question whether you should personalize your marketing emails or not; email personalization is now a must. The email builder in Kentico 11 has been designed to make it easy for you to include a personal touch in your marketing emails.
Kentico Email Marketing helps you identify your best-performing content with A/B testing. Kentico can send different versions of an email to a few small segments of your mailing list and track the ongoing performance of each version. When Kentico identifies the top-performing version, it can send it to the rest of your mailing list to maximize open rate, click-through rate, engagement, and other key factors.
The Kentico Contact Management tool provides an overview of all users who visit your website. This allows you to gather information about your visitors and the activities they perform on your website, including opening and interacting with emails. The tool makes it easy to track campaign results, analyze client behavior, and optimize content for better results.
Kentico’s email-tracking tool captures the number of subscribers who opened an email as well as the click-through rate of any links within the body of the email. The email-tracking report is easy to understand and tells you everything you need to know about the engagement of your emails.