Two healthcare workers using a tablet for insights.
All Client Profiles

Gauthier Biomedical Inc.

Capturing the progressive power of surgical precision in a digital space

Industry

Manufacturing

Platform

Wordpress

Duration

24 Weeks

Deliverables

intellitorq.com

Overview

Gauthier Biomedical Inc., a high-quality surgical instrument manufacturer, was looking to launch its newest product, Intellitorq. This revolutionary tool offers surgeons pinpoint accuracy and maintenance free performance that helps reduce risk and ensure surgical techniques are performed as intended.

Goals

Create a modern sales platform

Capture the brand essence, deliver data, and generate leads.

Showcase features

Showcase the ultra-modern appeal of the product's technology.

Play nicely with existing products

Hype the new technology without badmouthing the old.
Web design on tablet for Intellitorq.
Web design on mobile for Intellitorq.

Solutions

  1. 01.

    Rolled out a sleek, elevated site

    Using Intellitorq’s own attention to detail as inspiration, we crafted a sleek, simple, responsive design and built compelling features throughout the site.
  2. 02.

    Built custom interactive features

    We created custom animations and realistic product renderings that demonstrate how the technology is integrated with common orthopedic tools. But our favorite element is the real-time feedback feature that demonstrates the Intellitorq’s color-changing alert capabilities and allows Android users to literally feel the haptic feedback in their hands.
  3. 03.

    Crafted market-specific content

    The modern appeal of the Intellitorq technology needed to be communicated in both the design and copy. This elegant website not only accentuates Intellitorq’s attention to quality but also positions Gauthier as a future-forward leader in the biomedical industry without downplaying its current product catalog.

Services

  • Digital Experiences
  • Maintenance & Support

Summary

The result is an elegant website that positions Gauthier as a future-forward leader in the biomedical industry.

Outcomes

200K
Unique Pageviews
92K
SEO Entrances
67K
New Users from PPC

Precision partnership...

This high-tech partnership has shaken up the medical industry and reached its intended audience. When needed, our team handles support and change management.

Hosting & Support

The Intellitorq website is hosted directly through our team, where we manage webmaster services and ensure site performance.

Ad Hoc Content Management

Healthcare is a busy industry, and when needed, our team helps update content on their site, and ensures that it is up-to-date with the latest compliance standards.