Gauthier Biomedical Inc.
When surgical precision meets product manufacturing and web design
Overview
Gauthier Biomedical Inc., a high-quality surgical instrument manufacturer, was looking to launch its newest product, IntelliTorq®. This revolutionary tool offers surgeons pinpoint accuracy and maintenance free performance that helps reduce risk and ensure surgical techniques are performed as intended.
Goals
Create a modern sales platform
Capture the brand essence, deliver data, and generate leads.Showcase product features
Showcase the ultra-modern appeal of the product's technology.Play nicely with existing products
Hype the new technology without badmouthing the old.
Solutions
-
01.
Rolled out a sleek, elevated manufacturing website
Using IntelliTorq’s own attention to detail as inspiration, we crafted a sleek, simple, responsive design and built compelling features throughout the site. -
02.
Built custom interactive features
We created custom animations and realistic product renderings that demonstrate how the technology is integrated with common orthopedic tools. But our favorite element is the real-time feedback feature that demonstrates the IntelliTorq’s color-changing alert capabilities and allows Android users to literally feel the haptic feedback in their hands. -
03.
Crafted market-specific content
The modern appeal of the IntelliTorq technology needed to be communicated in both the design and copy. This elegant website not only accentuates IntelliTorq’s attention to quality but also positions Gauthier as a future-forward leader in the biomedical industry without downplaying its current product catalog.
Services
- Digital Experiences
- Maintenance & Support
Summary
The result is an elegant website that positions Gauthier as a future-forward leader in the biomedical industry since its launch.
Outcomes
200K
Unique pageviews
92K
SEO entrances
67K
New users from PPC
Precision partnership...
This high-tech partnership has shaken up the medical industry and reached its intended audience. When needed, our team handles support and change management.
Hosting & Support
The Intellitorq website is hosted directly through our team, where we manage webmaster services and ensure site performance.
read more about Hosting & Support
Ad Hoc Content Management
Healthcare is a busy industry, and when needed, our team helps update content on their site, and ensures that it is up-to-date with the latest compliance standards.
read more about Ad Hoc Content Management