Email automation is the key to staying in front of your customers after their initial purchase. MailChimp, the popular email marketing platform, has several email campaigns to help improve customer retention. Here are a few of our favorites.Read more - Four Automated MailChimp Campaigns to Improve Customer Retention
Perform a massive site migration in record time.
The Door County Visitor Bureau came to us with an exciting challenge: rebuild its existing website on a robust content management platform with multiple integrations, including a complex member business database, all due yesterday. The clock was ticking.
Our solution included a ground-up rebuild of the existing site, starting with a migration to Umbraco over the course of only eight weeks. As our development team got to work on the migration, our user experience and search optimization teams started assessing improvements to make once the re-platforming was complete.
Since we built the faster, more reliable, and fully integrated digital platform for DCVB, the site has seen dramatic speed and usability improvements as well as our ongoing UX, content, and feature enhancements, all of which boost user engagement and brand awareness.
The Door County Visitor Bureau has seen marked improvements in site performance, organic traffic, page load times, visitor engagement, mobile navigation, page views, and traffic from cities outside of Wisconsin. This has led to increases in bookings, nights per booking, happier members, and even happier travelers.
“Lightburn is a team of forward thinkers that ensures the job is done well and always exceeds our expectations.”
Director of Sales & Marketing
Destination Door County
Being bland or unmemorable—among other design faux pas—is one of the worst crimes a company trying to establish its brand can commit. Here's why you need professional photos for your website.Read more - Why Your Website Needs Professional Photography
Even as Google increases the visibility of paid ads, organic search is absolutely, 100%, without a doubt still important, and as long as organic search is important, organic search optimization remains important.Read more - 1.1 Trillion Reasons SEO is Still Important