Teknitape
Help a B2B manufacturer get super sticky with a B2C audience
Overview
AMD Converting & Label sells high-temperature tapes and protective films to electronics manufacturers (Teknitape). They came to us looking for help launching a direct-to-consumer brand that would sell a selection of their products, but what they really needed was a robust ecommerce storefront and digital marketing strategy that could attract a new retail's audience while impressing search engines with quality content.
Goals
Break into a new market
Create a ecommerce storefront that supports retail sales while helping customers to find what they need.Simplify inventory management
Help reinvent back-end logistics for the retail lifecycle, including fulfillment and customer support.Create a foundation for success
Increase online exposure and drive targeted traffic to the new ecommerce store.
Solutions
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01.
A new Shopify store for a new brand
We helped AMD go to market with a hot new brand—Teknitape. The Teknitape website offers a sleek user experience with a stunningly responsive design, custom photography, and a unique product-filtering system. This website changed the game for their parent company who has since diversified into additional markets. Boom. -
02.
Rethink ERP & Logistics with a new CMS
The Shopify CMS makes it simple for stakeholders to edit support content, manage product data, and fulfill orders in a way that replaces or enhances current B2B protocols for their other divisions. Our team worked with their stakeholders to train managers and to make sure everybody was comfortable with the new systems. -
03.
Implement a omni-channel marketing plan
The new digital marketing plan featured a mix of organic and paid strategies. This included a well defined the keyword strategy, search engine optimization, and pay-per-click advertising in order to reach new audiences on both search and social channels.
Services
- Digital Experiences
- Digital Marketing
- Maintenance & Support
- Ecommerce
Summary
This Shopify site is a lead-generating machine; driving monthly revenue from in-stock products and generating hundreds of offline leads since its launch in 2018.
Outcomes
69K
Unique pageviews
26K
Session from PPC
4K
Sessions from SEO
A cool 4 years later...
This four-month build changed the game for their parent company who has diversified into additional markets and continue to reach out to us for maintenance and advertising support.
Digital Marketing
The site and digital ads do a great job conveying their custom conversion capabilities, which is usually the source of their best customer relationships!read more about Digital Marketing
Maintainance & Support
Plain and simple, managing hosting services can be complicated for someone who doesn't spend his or her days staring into a digital abyss.read more about Maintainance & Support