Teknitape

Help a B2B manufacturer get super sticky with a D2C audience

Industry

Manufacturing, Ecommerce

Platform

Shopify

Engagement

Three years

Deliverables

teknitape.com

Overview

AMD Converting & Label sells high-temperature tapes and protective films to electronics manufacturers. They came to us looking for help launching a direct-to-consumer brand (Teknitape) that would sell a selection of their products, but what they really needed was a robust ecommerce storefront and digital marketing strategy that could attract a new retail's audience while impressing search engines with quality content.

Goals

Break into a new market

Create a ecommerce storefront that supports retail sales while helping customers to find what they need.

Simplify inventory management

Help reinvent back-end logistics for the retail lifecycle, including fulfillment and customer support.

Create a foundation for success

Increase online exposure and drive targeted traffic to the new ecommerce store.

Solutions

01.

A new Shopify store for a new brand
We helped AMD go to market with a hot new brand—Teknitape. The Teknitape website offers a sleek user experience with a stunningly responsive design, custom photography, and a unique product-filtering system. This website changed the game for their parent company who has since diversified into additional markets. Boom.
02.

Rethink ERP & Logistics with a new CMS
The Shopify CMS makes it simple for stakeholders to edit support content, manage product data, and fulfill orders in a way that replaces or enhances current B2B protocols for their other divisions. Our team worked with their stakeholders to train managers and to make sure everybody was comfortable with the new systems.
03.

Implement a omni-channel marketing plan
The new digital marketing plan featured a mix of organic and paid strategies. This included a well defined the keyword strategy, search engine optimization, and pay-per-click advertising in order to reach new audiences on both search and social channels.

Services

Digital Experiences
Digital Marketing
Maintenance & Support
Ecommerce

Summary

This Shopify site is a lead-generating machine; driving monthly revenue from in-stock products and generating hundreds of offline leads since its launch in 2018.

Outcomes

69K

Unique pageviews

26K

Session from PPC

49%

Increase in transactions

*year two compared to year one

A cool 4 years later...

This four-month build changed the game for their parent company who has diversified into additional markets and continue to reach out to us for maintenance and advertising support.

Digital Marketing

The site and digital ads do a great job conveying their custom conversion capabilities, which is usually the source of their best customer relationships!

Maintainance & Support

Plain and simple, managing hosting services can be complicated for someone who doesn't spend his or her days staring into a digital abyss.