Insights

News and best practices from our pros

Stay up-to-date on the latest digital news, trends, and resources. Each month, we will offer valuable insights and tools to our online community that focus on digital experiences, digital marketing, ecommerce, and support.

Is your website ready for the sunset of Umbraco 7? Rebuilding for better performance

Umbraco 7 is fast approaching its end of life (EOL). For most businesses, this is an opportune moment to evolve digital experiences and take advantage of new features in Umbraco 11.
Screen with Google Analytics 4 logo

It’s time to implement GA4: Our 10-minute quick guide

Universal Analytics stops collecting data on July 1st. If you're still transitioning, this quick guide will help your team set up GA4 using Google Tag Manager.

Transforming your digital footprint: How project constraints fuel creativity

Limited resources are often seen as obstacles when designing impactful digital experiences. However, constraints can actually help and not hinder the creative process.

Cracking the code: How to pick the right CMS for your website

Vetting a new CMS is often like comparing apples to oranges. But there are ways to make it easier to choose which is best for your team.
An individual exporting images for web.

Are WebP images the file type of the future?

If "a picture is worth a thousand words" then consider the premium value of WebP format images. Its resurgence is due to Google’s continued focus on Core Web Vitals.

Rightsizing your website's content management system (CMS)

Rightsizing your CMS allows you to set your business up for success. Rather than comparing a full list of features, let's discuss some real world examples of rightsizing your CMS.

Kentico need-to-knows: Xperience 13 Refresh 8

This platform refresh helps marketers automate redirects and page metadata while integrating SMS, CMS, and task management programs.

[Interview] Future-proofing your web and MarComm strategy with Kentico

Discover how to increase your website's processing power while laying the foundation for future marketing and personalization tactics.

Kentico need-to-knows: Xperience 13 Refresh 7 focuses on asset, widget, and reporting UX

On October 20, Kentico shared a video demo of Refresh 7. Overall, this refresh focuses on the smaller — but profoundly impactful — user experiences within Media Library, widget configuration, and integrated reports.

Kentico need-to-knows: Xperience 13 Refresh 6 focuses on marketing and sales integrations

On June 15, Kentico invited partners to view a live demo of refresh 6. Overall this refresh focuses on marketing and sales integrations. Here are the most recent changes and updates that may impact our clients and community.

Kentico need-to-knows: Xperience 13 Refresh 5 helps simplifying asset management

On March 31, Kentico invited partners to view a live demo of Refresh 5. Overall this refresh focuses on images and asset management. Here are the top takeaways from our pros.
A laptop with WordPress CMS pulled up on the screen sitting on a desk next to a phone and a window with buildings below

Our approach and philosophy for designing and developing websites in WordPress

If you use WordPress or are considering a migration, there are some use cases that you may want to consider when choosing a partner.
Staci Tischer - Platforms

Never outgrow your CMS again with the Kentico Xperience 13 MVC

Are you pushing the limits of your CMS? If so, consider migrating to Kentico 13. Its sophisticated configuration gives you the runway to deliver highly personalized experiences to diverse user types.

Give your Netsuite business a facelift with a Kentico storefront

NetSuite is an amazing operational system, but marketing directors and sales leaders often prefer the editability and scalability of a Kentico website. Integrating these two platforms will create greater customer loyalty and enhance business automation for businesses with an ecommerce market. 
A person holding a phone with the Shopify login screen on it and about to press the button to log in

Spotlight on Shopify: Top features & use cases

Shopify offers unique flexibility for midmarket companies looking to sell direct-to-consumer (D2C). Come discover the top features and use cases that make it a fan-favorite ecommerce platform.
Staci Tischer - Platforms

Spotlight on Kentico: Top features & use cases

Companies considering the Kentico system are often looking for a long-term digital solutions that can grow with their business. Come discover our favorite tools and use cases that leverage the full power of the Kentico.
Staci Tischer - Platforms
Split screen of laptop showing migration from Sitecore to Kentico

Migrating your Sitecore website to Kentico

In industry reviews, both Sitecore and Kentico have an overall successful ranking in the marketplace, with Kentico outranking its competitor by just a few points in pricing, integration, deployment, and support.
Staci Tischer - Platforms
Looking over the shoulder of a web developer monitoring a website on multiple monitors

Upgrading to Kentico 13: When to replatform your legacy website

Every year, Kentico releases a major version upgrade with exciting new features, but "immediately" isn't always the best time to implement it. Here’s what you need to know before taking the leap into the next version of Kentico.
Web development team in a collaborative meeting.

Three things we love about the Kentico-Salesforce integration

By leveraging the integration between Kentico and Salesforce, you're able to close the gap between sales and marketing, allowing your team to increase productivity and create a more meaningful connection with your users.
Close-up of the Kentico CMS interface on a screen someone is holding

Kentico email marketing quick guide

With its lead scoring, contact management, personalization, and workflow tools Kentico creates is a robust system that will simplify your marketing efforts.
A person using a laptop with Hubspot pulled up on the screen

Is HubSpot the right CRM for your business?

HubSpot offers a free, high-powered CRM, so no matter the size of your company or your budget, you can take your business to the next level. We’re here to provide you with an overview that will help you determine if HubSpot’s CRM is the right tool for your business.
A bright yellow MailChimp logo page on a laptop screen

4 next-level ways to get the most out of Mailchimp

MailChimp is one of the most popular email marketing platforms on the market, and for good reason. Here are some tips and tricks to get to the most of the service.