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The Challenge

Establish an online storefront and fulfillment center for an iconic Milwaukee brand.

Callisters Christmas knows ornaments; they’ve been successfully selling at pop-up retail shops for the past 25 years. But as foot traffic in malls died down, the company decided it was ready for the challenge of selling online to grow its business. We were tasked with translating the Callisters team's in-depth knowledge of its customers and products into a website that reflects the unique experience you get in the stores.

Ornaments

The Solution

We designed and built an ecommerce platform on Shopify that offers thousands of products, custom product photography, a personalization engine, and robust fulfillment processes.

The new site features bold imagery and intuitive navigation for nearly 3,000 products. In addition to a fully functioning ecommerce platform, we implemented a holistic digital marketing strategy to help promote and drive sales as well as encourage repeat engagement and visits to the new website. The strategy includes remarketing for Facebook and Twitter, paid social advertising, search engine marketing, and email.

The Outcome

We're proud to say we launched a brand new ecommerce website for Callisters Christmas that is not only visually stunning but has delivered astounding results.

68% revenue increase from paid search
20% revenue increase from organic traffic

“Lightburn did so much more than just create a new website for us. From developing our digital marketing plan, to shooting product photography, to setting up our fulfillment process, we knew each member of the team was committed to our continued success.”


Michele Zelenak
Owner
Callisters Christmas

Ready to Take on Ecommerce Sales?