Zorn Compressor & Equipment - Driving conversions with air-tight digital marketing strategy.

Industry: Manufacturing
Platform: Umbraco
Partnership: Ongoing since 2020

8x Increase in leads/month

114% Increase in sessions

The efforts by Lightburn have been extremely successful and have blown any of our metrics out of the water. From website impressions to actual leads that converted into loyal customers, we are seeing a major increase in business, and we attribute a lot of this to Lightburn’s work.

Emma Larrabee Marketing Manager, Zorn Compressor & Equipment

Project intro

From website redesign to ongoing digital growth.

Zorn Compressor & Equipment, a family-owned business based in Pewaukee, Wisconsin, serves a diverse clientele across the Upper Midwest, providing compressed air equipment, parts, and services.

Zorn intially partnered with us to redesign their outdated website, which was no longer meeting user needs. Leveraging Umbraco, we developed a high-performing, user-centric site that improved UX layout, design, and content. Following the site launch, we embarked on an ongoing digital marketing partnership, emphasizing PPC and SEO strategies to drive conversions and elevate their presence in the digital space. This highlighted the importance of a partnership beyond just the website, emphasizing continuous collaboration and growth efforts.

The Problem

Goals that drove the work.

Establish brand awareness online

Showcase Zorn's products and services, bringing their established, high-quality business into the digital space.

Improve traffic and conversion rates

Increase engagement with targeted Zorn initiatives, from recruitment efforts to promoting key products.

Expand across key marketplaces

Expand Zorn's regional reach by using SEO to strengthen their digital presence across the Midwest.

The Solution

The strategy behind the growth.

Showcased products and services through digital campaigns

We elevated Zorn's visibility by executing targeted display and search ad campaigns that resonated with potential customers. These efforts drove significant increases in website traffic, engagement, leads, conversions, and ultimately sales. By crafting content that aligned with user intent, they saw long-term growth, leading to increased revenue.

Leveraged SEO for growth and market positioning

To establish Zorn as a leader in the compressed air industry, we implemented a comprehensive SEO strategy. This ensured they appeared prominently in search results for individuals seeking compressed air equipment, parts, and services. Additionally, targeted SEO tactics focused on expanding their presence in new markets, particularly in the Chicagoland and Illinois regions, helping the company gain market share in these areas.

Enhanced organic SEO and optimized website performance

The high-performing website became a cornerstone of their digital marketing efforts, gaining recognition even from competitors who sought to replicate its success. Beyond promoting products and services, our combined teams invested heavily in their blog and educational content, positioning the company as an industry thought leader. This effort contributed to long-term organic SEO success, with lasting impact in search rankings and conversions.

Supported recruitment through targeted advertising

While the primary focus remained on product and service promotion, we also supported their recruitment initiatives. Through PPC campaigns, we targeted qualified candidates and directed them to Zorn’s career opportunities, helping meet the company’s growing workforce needs.