Mercury Marine - All hands-on deck to support a global manufacturing powerhouse.

Industry: Manufacturing
Platform: Django CMS
Partnership: Ongoing since 2018

42% Increase in organic traffic

50% Reduction in overhead

Project intro

Smoother performance, better boater experience.

Mercury Marine is a U.S.-based marine engine division of a global manufacturing powerhouse. If you've seen a sporting boat on TV, you've likely seen Mercury Marine. When their marketing team came to us, their site was operating poorly, making for a less than ideal customer experience for boaters looking to buy new engines. This misalignment also increased the amount of time it took for their in-house team to manage the website. Working with their design and branding partner, our team dove into the deep end to help alleviate technical problems and build new features to ensure their website was operating at its best.

The Problem

Our objectives for Mercury Marine.

Maintain a high level of customer satisfaction

Fix everything. Then be sure every customer has a seamless and reliable experience online.

Evolve and add back-end functionality

Add additional features without compromising existing products, navigation, and design.

Add new languages and data integrations

Help reach international markets by working with existing service and tech partners.

The Solution

The strategy behind the fix

Propelled into a global site audit

First and foremost, we went through the entire website and applied all applicable web, SEO, and labeling best practices. Then, we ensured all the links were live, calls-to-action were active, and products were appropriately displayed.

Built new onboard features

We helped their team design and develop new product templates and landing pages directly within their CMS. New landing pages provide product comparison, interactive tools, and filters that help customers find products.

Helped manage global communications

Working directly with their translating partner, we help manage, edit, and upload content based on location. At the time, the website offered over 50 different language variations.

Streamlined technology and integrations

Our team worked with IT to ensure that the technical infrastructure of the website was supported. In addition, we built and supported third-party integrations so data could flow seamlessly between systems.

The Results