Trico - How well-designed CX can reduce website and app friction in manufacturing.

Industry: Manufacturing
Platform: Kentico
Partnership: Ongoing since 2020

115% Increase in conversions

19% Increase in new users

Project intro

Evolving a 100-year legacy into a global digital marketplace.

Trico Corporation, a nearly 100-year-old provider of lubrication management solutions, first came to us looking to redesign their flagship web application. We built a great relationship and continue to evolve their digital presence into a more global marketplace. Leadership is technology-focused and forward-thinking, so we have diligently and iteratively redesigned the corporate website, optimized their service apps, launched new products and laid the groundwork for future content personalization and email marketing goals.

The Problem

What we set out to achieve.

Create a robust client app

Simplify and seamlessly deliver lab-analyzed data to customers.

Personalize web experiences

Connect with global clients with custom-curated web and marketing content.

Expand into new marketplaces

Help launch new products and grow visitor engagement across channels.

The Solution

From strategy to execution.

Re-organize and re-designed the app experience

To quickly jumpstart the app, we included Trico's development team to answer real-time questions and obtain third-party APIs. As a flagship service, the app had to simplify the oil sampling lifecycle for its clients, storing data, showcasing statuses and displaying results. Data had to be integrated from multiple locations and converted into easy-to-understand, download and print visual data.

Complete a comprehensive discovery and design plan

During the app project, we quickly realized that the corporate website needed some attention. After the app launched, we began conducting a robust discovery that included user research, CMS evaluations, content strategy planning and personalization design. This created a defined roadmap for the business, journey maps for customers and a strategic plan to move projects forward.

Design a new corporate website with Kentico

Armed with a plan, we designed and developed a new, internationally-focused corporate website that leverages Kentico's out-of-the-box features, helping their admins manage over 500 product variants delivered with a dynamic navigational structure. We also took advantage of the DXP's flexibility to enhance the front-end design and the user shopping experience, which includes robust cross-cut filtering across products, services, and category types.

Uphold brand messaging across advertising efforts

To support these initiatives, we have created a robust, ongoing digital marketing plan focusing on organic search engine optimization tactics, content personalization, and paid search advertising. This maintains the technical foundation of the service apps and corporate website while increasing reach.