- 5 min read
Solutions
Built to
drive your outcomes.
Most B2B organizations manage their marketing through separate vendors, which means nothing connects back to the outcomes that actually matter. Every solution we offer is built around you.
Our solutions.
Search & AI Visibility
Demand Generation
Lead Generation
Website & Digital Experience
Analytics & Measurement
Website Optimization
Global & Multi-Brand Experiences
Your buyers are searching differently. We make sure you show up — in Google, and in the AI tools that increasingly answer the question before Google does.
How we approach it
Traditional search and AI answers (ChatGPT, Perplexity, Google's AI Overviews) are related but separate problems, so we treat them that way. First we audit where you're visible today and close the technical and content gaps holding you back. Then we tune your on-site search so buyers find what's already there, and run a program that keeps you present wherever they look, including channels that didn't exist two years ago.
What you get
Presence in the exact moments buyers are deciding. The demand that already exists for what you do finds you first, before it finds your competitor.
You know exactly who you need to reach. The hard part is reaching them without wasting spend on everyone who isn't them.
How we approach it
We build programs around a specific buyer, not a broad audience. That means messaging and targeting precise enough for a narrow market, paid media measured against pipeline instead of clicks, and a feedback loop that moves budget toward what's working. When the market is small, fit matters more than volume, so fit comes first.
What you get
Momentum with the right accounts: a growing, engaged audience of buyers who match your ideal customer, and a spend you can defend line by line.
You're getting traffic. You're just not getting the right leads — or enough of them.
How we approach it
We start by finding where your funnel quietly leaks pipeline. Usually it's the path to conversion itself, the pages, forms, and offers that turn a visitor into a conversation, plus the qualification behind it, so the leads reaching sales are the right size, budget, and fit. Tighten the targeting coming in and the conversion going out, and volume and quality start to move together.
What you get
A pipeline of qualified, well-fit opportunities. Not just more form fills, but more of the conversations your sales team actually wants.
Your website loads and ranks. It just doesn't reflect who you've become — or give buyers a reason to stay.
How we approach it
We rebuild the experience around how your buyers actually decide. The site realigns to your current brand and positioning, static pages that only inform become ones that engage and sell, and every path makes the next step obvious. We think like marketers about what earns attention and build like engineers to keep it fast, durable, and easy for your team to run.
What you get
A site that looks like the company you are today and actually sells. A strong first impression becomes a conversation instead of a bounce.
Marketing is clearly doing something. You just can't tell leadership what it's worth.
How we approach it
We connect the data you already have across your website, marketing platform, and CRM, so activity ties back to revenue instead of sitting in separate reports. Then we define the metrics your leadership cares about, track them from first touch to closed deal, and roll them into reporting that answers 'what did marketing produce?' without a week of manual assembly.
What you get
A straight line from marketing effort to business outcome, with the numbers to prove ROI, defend budget, and decide what to scale next.
Launch day isn't the finish. It's the point where your site starts earning its keep — or stops.
How we approach it
We treat your site as a working asset, not a project that ends at launch. Real visitor behavior shows where attention and conversions leak, structured experiments test the pages and paths that matter most, and the experience stays fast, accessible, and converting as your goals shift. We measure every change against an outcome, so the site improves on purpose instead of drifting until it needs another rebuild.
What you get
Conversion, speed, and engagement that climb quarter over quarter. The site you invested in keeps returning more instead of losing ground between redesigns.
Your primary-market site is strong. Your other brands, regions, and languages would never know it.
How we approach it
We bring a scattered digital footprint under one strategy without flattening what makes each brand distinct. Fragmented sites consolidate onto a platform that scales across divisions and regions, your experience extends into the languages your international buyers actually use, and the certifications and compliance work you've already done becomes proof buyers can see and value. One system across many markets, governed centrally and credible everywhere.
What you get
A consistent, trustworthy experience across every brand, region, and language. Your strongest market sets the standard the others meet.
The efforts by Lightburn have been extremely successful and have blown any of our metrics out of the water. From website impressions to actual leads that converted into loyal customers, we are seeing a major increase in business, and we attribute a lot of this to Lightburn’s work.
More from our work.
How well-designed CX can reduce website and app friction in manufacturing.
115%
Increase in conversions
19%
Increase in new users
Our insights.
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FAQs.
What's the difference between demand and lead generation?
Demand generation builds awareness and interest among buyers who aren't looking yet, so your market knows and trusts you before they're ready to act. Lead generation captures the ones who are ready now and turns that interest into names, conversations, and pipeline your sales team can work.
You need both. Demand gen fills the top of the funnel over time, and lead gen converts what's there today. Lean on only one and you either build an audience that never buys or fight over the small pool of in-market buyers while competitors reach everyone else first.
How do B2B companies measure the ROI of digital marketing?
Honestly, most can't yet, because the data sits in disconnected tools. The fix starts by connecting your website, marketing platform, and CRM so a lead can be traced from first touch to closed deal.
From there, measure against pipeline and revenue rather than clicks or impressions. The numbers that hold up with leadership are cost per qualified opportunity, pipeline influenced, and revenue tied back to the campaign that created it. Get that chain in place and marketing stops being a cost you defend and starts being an investment you can scale on evidence.