"Our English site is great. Our international buyers would never know it."
You've invested in a strong digital presence in your primary market. But in the markets where you're growing, the translated version of your site is a year out of date, inconsistently branded, and makes international buyers feel like an afterthought.
Does any of this sound familiar?
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Translated pages haven't been updated since the last major content refresh — international buyers are seeing stale information
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There's no defined workflow for getting new content translated and published — it happens inconsistently, if at all
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Each language version was built differently and feels like a separate site rather than a unified brand
Ready to move things forward?
A multilingual website is really a publishing and governance challenge.
Most CMS platforms support multilingual content in theory. In practice, the challenge is workflow. Who is responsible for getting content translated? How does new content flow through the translation process? How do you maintain brand consistency across languages when different people are managing different regions? Without clear answers, the result is always the same: the primary language site stays current while the others drift.
Getting multilingual publishing right means designing the workflow alongside the website, so translation isn't bolted onto a content operation that was never built for it.
Your international buyers are evaluating you the same way your domestic buyers are. A site that feels like a secondary market tells them exactly where they stand.
How we approach this.
We start by taking an honest look at what's actually going on across your languages, before anyone scopes a translation project.
An honest audit of where your languages stand today
We assess what languages you're publishing, how the current translation workflow works (or doesn't), and where the biggest gaps are between your primary and secondary language versions.
CMS architecture built for scalable multilingual publishing
Umbraco and other enterprise CMS platforms support sophisticated multilingual publishing — but only if configured correctly. We implement the architecture that makes ongoing multilingual publishing maintainable.
Translation workflows that don't depend on heroic effort
A multilingual site that only stays current when someone manually coordinates the translation process isn't sustainable. We design workflows — with translation memory, approval routing, and publication triggers — that make consistency achievable.
Build in hreflang and international SEO from the start
Multilingual content that isn't properly tagged for search engines doesn't rank in the markets it's meant to serve. We implement the technical SEO infrastructure that ensures each language version is discoverable in its target market.
Your brand stays consistent across every language
Design system documentation, terminology glossaries, and brand voice guidelines in each language ensure your brand translates — not just your words.
Lightburn is a team of forward thinkers that ensures the job is done well and always exceeds our expectations.
A situation like yours.
Mercury Marine sells engines everywhere boats float, and their site has to speak the language — over 50 language variations, each one representing the brand to a real market. Keeping that content current across a translation partner, a CMS, and a global team is exactly where multilingual publishing usually breaks down.
We manage that workflow alongside Mercury and their translation partner, and built the CMS features and third-party integrations that keep content flowing between systems. Global buyers get a current site in their language, and the in-house team runs it with 50% less overhead.