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Lessons Learned: How to Reinvest in Your Customers Without Rebuilding Your Storefront
In this episode, we discuss the biggest mistakes ecommerce companies make when realigning and reinvesting in their customer experience strategies — and how to avoid them.
[Maturity Quiz] Ecommerce CRO Strategies to Increase Your AOV
DTC marketplaces are rapidly advancing their digital customer experiences (CX), and small- and mid-sized businesses must keep up.
"Stuckage" & Accountability: Why DIY Ecommerce is Unrealistic (Even For Us)
Today, we're talking about how to move past logistical and emotional barriers by reinforcing the need for accountability.
Selling Swag Online: A F&B Merchandising Story
From t-shirts to gift cards, restaurants have evolved from local eateries to brand-name business groups.
Subscriptions (They're So Hot Right Now): Ecommerce Subscription Models
Subscriptions are all the rage, from meal planning kits to makeup. There's a lot to consider.
Abandoned Carts: How to Avoid Leaving Money on the Table
In this episode, we're talking about abandoned carts. Learn how to avoid leaving money on the table by streamlining the checkout process.
The Effects of Seasonality On Your PPC Plan
In this episode, we're discussing the unique challenges of running paid ad campaigns for products with extreme seasonality.
How to Write Informative & Persuasive Product Descriptions
From ecommerce shopping algorithms and beyond, we're offering ways to increase visibility by writing more helpful product descriptions.
How Well Do You *Really* Know Your Customer's Journey?
It is vital that you understand the different types of customers that are purchasing your product.
How to Increase Your Website's Average Order Value
Understanding your average order value (AOV). How to simplify the checkout process and nudge customers towards adding more to their carts.
Beyond the Cart, Season Two: Where Are We Now?
If you were listening in season one, you know that we had some delays in getting our product launched. Hear where we are now.
Building Your Retail Brand Through Customer Service
We're talking 'all things customer service' and how small choices have a big impact on customer loyalty.
Simplifying Ecommerce Tax Compliance Featuring Avalara
Learn the ins and outs of ecommerce tax compliance with Meg Higgins, VP and GM, ecommerce and marketplaces at Avalara.
Bringing Brick and Mortar Stores Online with Callisters Christmas
Today we're talking to one of our largest ecommerce success stories. Discover how we brought this brick and mortar business online.
Does User Experience Really Matter For An Online Storefront?
Today we're digging deep into user design. Join us as we welcome Lightburn's lead UX/UI designer, Caitlin Mackay.
Markets, Markets, Everywhere: Omnichannel and You
Learn how omnichannel markets are a key part of our plan, and why you may want to take advantage of this strategy.
How to Beat the Competition with a Strategic Marketing Plan
We cover a lot of ground, offering real-world advice on how to move forward without getting in your own way.
Branding an Ecommerce Company: What Do We Call This Thing?
Today we'll explore the process of branding our fledgling ecommerce company with a start-up mindset.
Designing a Product: OMG, Making a Consumer Product Is Sooo Hard!
Hear about product design from folks who have exactly zero experience designing a product. Fun times.
Selecting The Right Ecommerce Platform For Your SMB
Today we're talking about picking the right ecommerce platform for a small or medium-sized business.
Launching an Ecommerce Company
This series will focus on solving the complicated minutia involved in starting a direct-to-consumer business.
Improve Your Ecommerce Conversion Rate With These Top Tips
Conversion rate is one of your most important metrics. Here are three things you can do to improve your bottom line.
Is Shopify Right For Your Online Store? (It Most Likely Is)
What makes Shopify such a fantastic ecommerce platform and when you may want to think about choosing a more complex platform.
3 Ecommerce Website Enhancements to Increase Online Sales
Here are three simple ecommerce projects that can increase your conversion rates, improve your CX, and help your business grow.